DAYBREAKER reposted this
This weekend I hosted a sold-out DAYBREAKER in Austin. 550 attendees - a record for our growing Austin community. Stilt walkers, fire dancers, clowns, wall painting, DJ, Animal Flow yoga, community tables, and a kids-zone with a bounce house. Producing the events is hard. I do it for fun -- a weekend labor of love. It's a community-building passion. But I also love to learn through collaborating with the #d2c brands at the leading edge of community outreach and IRL #sampling Parch Spirits Co Athletic Greens Perfect Bar Strong Coffee Company Maui Nui Venison LaCroix Water What they had in common: - Brand alignment (all were healthy, sober, and fun) - great sampling packaging (easy to consume, and well branded) - Sent their own brand ambassadors or had clear guidelines for ours. - Amplified all of the UGC content after the event. - Most importantly, the best ones had a clear way to 'close the loop'... a simple next step for the attendees to go online and get the product. (not pushy, but clear) I have a hypothesis that the brands of the future, the ones that really resonate with consumers, will incubate and iterate, and expand through IRL interactions & community involvement. Are there any D2C brands that you think crush the IRL game? (drop in the comments!)
literally the most Ben Hindman thing ever.
Love this, my dude! BIG fan of Athletic Brewing Co. and how they're using UGC, ambassadors, and events!
Maine Root, Austin brand! I’ll connect you and I had no idea this was happening but I own ALL the sequins- next time I’m there!!
this is dope. congrats!
Ben Hindman, I helped host Daybreaker LA on Saturday in Santa Monica with 400 people!!!
Ben, inspired by you. Always bringing great energy - much needed during these times!
Love that jacket and pants combo. Impressive! I was waiting for you to jump on stage and start beat boxing
Ben Hindman this video is insane. I feel you on hosting events being a labor of love. Look forward to coming out to Austin to catch the magic ✨
Amazing. Looks so fun.
Founder, Splash. Building at Shopify.
10mooh ps. the woman i kissed here is my wife (probably important clarification)