Daydream’s Post

Online shopping is due for a makeover. As a consumer, it’s hard to get inspired when you’re relying on rigid keyword searches and clicking through pages of ads, irrelevant results, and dead inventory. It’s not much better for brands who depend on ad platforms like Google and Meta, with no visibility into customer preferences or behavior. Imagine instead a world where discovering brands online is as easy as walking into your favorite store. You see carefully curated tables and racks of new and familiar labels. You talk to a sales associate and get personalized recommendations just for you. We believe AI has the power to make this dream a reality, and to make online shopping not just easier and more streamlined, but more inspiring, personalized and enjoyable. That’s why we’re excited to invest in Daydream, a new AI-powered online shopping platform that allows users to describe what they’re looking for in natural language, delivering personalized results from a vast catalog of women’s and men’s fashion brands. Daydream is co-founded and led by industry veteran Julie Bornstein, who brings a proven track record of scaling large organizations (Sephora, Nordstrom, Urban Outfitters) and thriving in startup environments (Stitch Fix, THE YES). Julie is joined by an impressive founding team that includes Matt Fisher, Dan Cary, Lisa Yamner Green, and Richard Kim. They bring diverse but complementary skill sets, ranging from deep expertise in generative AI from past roles at Microsoft, Google, and Amazon, to vital connections across the global fashion industry. We’re excited to partner with Daydream and support their vision of AI-powered search and discovery in fashion.