Dazed Media reposted this
For the last year, Dazed Studio has collaborated closely with Lululemon to enhance and refine their casual and lifestyle product lines. In 2023, we developed a campaign and visual identity for the launch of Lululemon’s first bodywear collection, Wundermost. Wundermost is a visual and visceral exploration of what softness looks and feels like. Our visuals explored the multifaceted nature of softness, resulting in a highly sensorial campaign. By crafting a fresh and elevated visual vocabulary, we aimed to broaden Lululemon’s audience and strengthen their market presence. Discover more on the Dazed Studio website: https://lnkd.in/er6N5bkY CREDITS: Film and Photography: Stef Mitchell Styling: Nell Kalonji, AnOther Magazine’s Senior Fashion Editor-at-Large
