DDB North America reposted this
It's Election Day! 🗳️ Be sure to check out Stuart Harrison, Executive Strategy Director at adam&eveDDB US New York, in LBBonline - Little Black Book’s “Poll Position” feature. He remarks, “In uncertain times, we crave the security of knowing what happens next.” During election season in particular, Stuart speaks to the importance of marketers and advertisers looking beyond rational thinking, encouraging advertisers to take into consideration the emotions and feelings at play. Read more in Little Black Book here: https://lnkd.in/gv4j9Adb #DDB #Marketing #Advertising #Emotion #Feelings
