DDB Health New York’s Post

In the wake of the deeply personal news regarding the Princess of Wales's health, a moment of reflection is prompted for all of us navigating the social media landscape. The 'Where's Kate?' conversations not only invaded private grief but also highlighted a crucial consideration for brands: the importance of distinguishing between a trending topic appropriate for engagement and the harmful perpetuation of rumours. This discernment is crucial. The digital era affords brands unparalleled opportunities to engage with audiences through current events, yet it equally demands a strategic approach. Identifying the right moments to engage and when to step back in respect showcases not just brand wisdom but also strategic foresight. It is this judicious engagement that preserves brand trust and integrity in the digital realm. Let this moment remind us to lead with compassion and to remember that behind every trending topic, there are real people, with real feelings, deserving of our respect and sensitivity. To the Princess of Wales and her family, we wish you strength and privacy during this time and hope for a speedy recovery. Your dignity in facing these challenges is met with our deepest respect and admiration. #SocialMediaStrategy #BrandReputation 

One last end of the year request for a vote-up from my network. Each year, the Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. Now, we all know that the moniker "purpose & mission driven" can sometimes be nothing more than "virtue signaling." However, there are brands, advertisers, and organizations who are truly committed to making a difference. There's some great work being done, and it deserves to be recognized. As some of you are aware, we've been leading the way in advocating for sonic diversity in advertings; more specifically, the use of more diverse voice talent in mass market advertising. Our first-of-its-kind research into the impact of racialized listening on ad favorability and effectiveness has paved the way to creating a business case for sonic diversity, and our Stand For Sonic Diversity presentations and website (https://lnkd.in/d93NYyp) continues to education and inspire folks in our industry to make much needed changes in our approach to voice casting, scriptwriting, production, strategy and more. It's an initiative that has had a profound impact on our own casting practices and advocacy within SiriusXM and Pandora. This year, both those initiatives are finalists for an Anthem Award. Currently, there's public voting for a "Peoples Choice" award, which brings me to my ask. If you're so inclined, please register and upvote one of these initiatives to help bring even more visibility to our work advocating for sonic diversity. I say one, because both are finalists in the same category, and you can only vote once. To find our entries, just use the search function on the Anthem page and enter "SXM." If you want a suggestion, based not on the worth of the work but only on the stats, currently the research (re: sonic diversity and ad favorabilty and effectiveness) appears to have an edge. Thanks so much - and regardless of the vote, please check out our Stand For Sonic Diversity website for more information about the initiative. https://lnkd.in/gTcchVZS #StandForSonicDiversity #SonicDiversity SXM Media

👑 Today marks one year since the relaunch of Telegraph Royal Socials From the Coronation of King Charles III to unexpected health news, The Telegraph's authority on the British Royal Family has continued to lead the agenda globally. 📈 Sub-brand accounts are an important tool for brands to target specific audiences, amplifying their content and building #engagement through new readerships in the specific areas that matter most to them. Over the past 12 months we have seen: - 15.7 million organic #social impressions on a single platform. - A sustained rate of follower growth at 20.9% resulting in consistently high off-site platform engagement, leading to onsite user journeys. Follow the latest news, analysis and interviews here: Instagram: https://lnkd.in/d_2mEgqf Facebook: https://lnkd.in/dvMmWb7R Twitter: https://lnkd.in/ddVc-iuj 🧁 This has been an incredible #team effort so a huge thanks to all involved - After a vote between baking a Coronation Quiche or Victoria Sponge cupcakes, the latter can be found on my desk.

Love the fact someone is out there interviewing in the streets! BIG props! I do have a thought that might be controversial but I wanted to share bc I'm open to thoughts: Honest question: What's the real benefit to making healthcare "affordable?" Nothing in this life is free, so someone is going to have to pay for it right? Regardless, here is my point: "If it costs $10 to treat any broken bone, where's the incentive to be more careful/less reckless?" Do we want to make minor/everyday healthcare expenses + treatment for uncontrollable diseases cheaper BUT keep the things like ER visits because you overdosed or broke your arm the same price, if not higher? My worry comes from this example in the NBA: A player is flat our rude and gets penalized by a FINE that may be thousands of dollars, but since this is less than 1% of their annual income, who's to say they're not going to maintain their bad behavior? Where's the incentive to behaving oneself? Do we raise the fine to half their annual salary and donate it to charity or use it to pay hospital staff? I believe incentivizing good behavior is the way to go. If we each got a higher tax cut because we spent less on healthcare, America would be healthier.

Passing along this important opportunity to learn about healthcare advocacy!

So nice to see companies focused on their employees. The actions speak louder than words.

To all the amazing mothers - thank you for your inspiring leadership and unwavering dedication. Wishing you a day filled with love and appreciation. Happy Mother's Day! #happymothersday #celebratemom #teambaarman #conferencedirect #meetingsandevents #meetingprofs #globalpartner #meetingplanner #hotelsandresorts #incentivetravel #eventmanagement  #contractnegotiation #siteselection #eventprofs

Anything is possible.

While more than half of U.S. adults celebrate Memorial Day, the number of celebrators is slightly less this year (62% this year vs. 66% last year). Specifically, cookout attendance is down while holiday travel is up. Here's how to spot those celebrating: https://hubs.la/Q02yk9pf0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Today may be St. Patrick's Day, but it is also our fabulous Studio Manager's birthday...Happy Birthday Mark! 🥳 Have a few beers (or ten) on us! 🍻 #HappyBirthday #Birthday #Celebration #BirthdayVibes #Party #Family #Friends #Celebrate #StauntonRookMarketing #MarketingAgency #DigitalMarketing #Chester #Marketing