De Soi’s Post

Coming off of a week-long series of events for De Soi Sparkling Non-Alcoholic Apéritif in NYC and boyyy am I tired, but also so invigorated at the same time. We kicked off the week with a dinner co-hosted with Olivia Boyd-Smith at Par Olive, where we connected with amazing female founders and investors over Spritz Italiano and lots and lots of pasta. We then had a party in Brooklyn with creative genius and dinner party aficionado chelsea gehr, set against the NYC skyline (!!). Our final event was a heated (in more ways than one 🥵) pickleball tournament out in the Hamptons which was definitely the highlight of my week. Reflecting on this whirlwind week, I've learned that effective brand marketing means making your presence felt everywhere. With our lean team of just 9, we can't be omnipresent, but we can create the illusion of ubiquity. By focusing on hyper-localized events and targeted marketing efforts (this especially applies to influencer marketing), we’re able to be seen by specific groups of people seemingly "everywhere," amplifying our brand's presence without stretching our resources thin. This strategy has been pivotal in amplifying our impact and strengthening De Soi's presence. Cheers to many more spritzy events (and now it’s time for a really long nap!)😴 🥂 #DeSoi #BrandMarketing #CPG Scout Brisson Stephanie Still Lauren Huff Sammi Tydings Ryan Gilmore John Cochran Holly Dodd Eric Wu Denise Shon