Dean Akinjobi’s Post

How adidas handles rivalry when sponsoring both teams As sports fans will know it’s likely that your favourite team and their nearest rival could indeed share technical kit sponsors. In football for example if we were to see France and Portugal in the final of Euro 2024, it would be all Nike affair. Arguably, for a brand like Nike this would be all round win with both teams advancing. But one cannot dismiss the fact that competitors and fans feel a little weird about sharing anything with their rivals. However, adidas have not shied away from this. Instead they’ve tackled this element of rivalry during their Euro 2024 advertising campaign by diffusing it. Here’s how they did it: The campaign message for adidas is “It’s Only…” “It’s only the weight of a nation” “It’s only making history” “It’s only his weak foot” “It’s only a tackle” “It’s only a cross” “It’s only noise” [watch the video below to see how this campaign came to life on socials] To top off it adidas have created several commercials which showcase the multiple teams which they are sponsoring during Euro 2024. Instead of hiding from multiple rivalries, adidas embraced it. Let me know who you think is going to win Euro 2024! Video & Ad Credits: Adidas Football #sportsbiz #adidas #Euro2024 #sponsorship #socialmedia #content #sportsads #sportscontent #linkedinsports #digisports

Let's talk about the power of seeing marketing potential everywhere. Take Nike's latest ad from the Argentina-Chile 2024 Copa America match, for example. It captures a moment where an Argentina player tries to stop a Chile player, cleverly showcasing Nike boots with the tagline "Everyone wants a pair." It's a reminder that in every situation, there's an opportunity to connect, engage, and market effectively. Let's find the marketing in everything we do. #MarketingMindset #Nike #CopaAmerica #Opportunity

𝐊𝐞𝐲 𝐑𝐎𝐖 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 - 𝐊𝐢𝐭 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬 👕 🌍 ⚽️ European football often takes the spotlight in kit deals, but let's shift our focus to across the globe. 🌏 Adidas dominates as the leading kit supplier in ROW markets with 53 deals, surpassing Puma and Nike. Remarkably, Adidas outspends Nike by $150 million, and even without its MLS deal, Adidas reinforce its position as the top spender. 🇺🇸 The longstanding centralised partnership between Adidas and MLS since 2005 creates equality and financial support for the majority of Major League Soccer teams. 🇦🇷 Argentina's domestic league boasts a competitive market with 19 unique brands in kit deals this season. 🇧🇷 Among all markets, Clube de Regatas do Flamengo's alliance with Adidas stands out as the most lucrative deal, showcasing the club's prominence in Brazilian football. 🇲🇽 In Mexico, only two new kit supplier deals have surfaced in the past year, marking the exit of Joma Sport and Under Armour from Liga MX. 🇦🇺 In Australia, Nike's continued absence in the @A-League and directing their focus to the national team, allows 11 other suppliers to cater to the competition. 🇸🇦 Notably, @Al Nassr's collaboration with Nike leads the charge in the SPL, generating nearly three times the revenue of Al Ahli in second place. Drop me a message for how we can turn these insights into action! Sportcal GlobalData Plc #KitSuppliers #GlobalFootball #SportsMarketing #SponsorshipDeals

Would you consider investing in stocks from a leading sports brand?   The global sports industry is expected to grow significantly, with revenue reaching over $403 billion and projected to grow at a 9.13% CAGR to surpass $680 billion by 2028. This industry encompasses all entities involved in producing, facilitating, or organizing sports activities. (Source: Statista) Given the growth metrics of this industry, we present you with shares of this sector for a potential opportunity addition to your portfolio. adidas Nike PUMA Group Skechers #big8 #sports #footlocket #growth #adidas #puma #shares #portfolio #draftkings

#Sports_Sponsorship Market Projected to Grow with magnificent CAGR During the 2023-2032 >> https://lnkd.in/gwPUZ2c5 #Sports #sponsorship are well-known as potent and effective marketing #tools. A #corporate (sponsor) and a #sports #club or #event(sponsee) #participate in the sponsorship. adidas, Nike, PepsiCo, ROLEX The Coca-Cola Company 

More than a club or Just DON'T do it!? FC Barcelona never ceases to surprise and this time the talk is about a potential break up with Nike! The desire to be more independent in decision-making and less reliant on external partners is one of the main driving forces behind this initiative. By having their own brand, FC Barcelona may be more creatively liberated when creating their merchandise - bringing them closer to the team's tradition, values and fan preferences. By building their own brand, The club shall aim to build a platform to diversify their revenue streams outside of conventional sponsorship agreements. Through direct management of merchandise manufacturing, distribution, and marketing, FC Barcelona can investigate new opportunities for growth and financial gain through partnerships, special edition releases and direct-to-consumer sales. Apparently, there are also risks associated with opting to part ways with the swoosh. Nike's manufacturing capabilities, marketing acumen, and global reach have been instrumental in enhancing FC Barcelona's brand recognition on a global scale. The club's task will be to match or exceed this degree of reach and financial success with their own branding. Time, influx of cash and expertise will all be of essence to maintain quality standards, expand distribution networks and develop brand equity. Interstingly, In February 2024 UEFA published that FC Barcelona generated £153.11m in merchandise sales. Second best being Real Madrid which fell short by a little more than £20 million! Intersting times ahead to see how Barca positions themselves for longterm success and sustainability. #fcbarcelona #nike #partnerships #sportsbusiness

The German national soccer team's switch from Adidas to Nike after 77 years highlights the critical roles of negotiation, supplier management, and contract management in sports sponsorships. This move, driven by Nike's superior financial offer, underscores the importance of effective negotiation strategies. Supplier management was crucial during the transition, while contract management ensured alignment with the team's objectives. This shift emphasizes the essential nature of these elements in successful sports sponsorship management. #NegotiationStrategies #SupplierManagement

ADIDAS 1 NIKE 0 Saw two films today. Just in time for the Euro 2024 kick-off. I like them both but… One of these films is a beautifully constructed piece of emotionally intelligent & intuitive storytelling. The other comes across to me like a vehicle/canvas for justifying big sponsorship fees. For me, one of these films creates genuine emotion and speaks to the heart of the football fan. The other could have been made at any time over the last 20 years because it just feels like a slick generic football advert that could feature any logo or player in a cookie-cutter idea. One of these ads seems to demonstrate real thought and effort. One feels a bit dialled in. Adidas have won this tournament in my opinion. Nice one Johannes Leonardo What do you think? Are you Team Adi or Team Nike? https://lnkd.in/eXK_bR9m https://lnkd.in/e4QHegEw #creative #adverts #euro2024 #agencies #clients #nike #adidas #football #marketing #agencyvoices #creativity

Well that was boring, wasn't it. ⚽ 💀 Still, at least the ads have delivered during UEFA EURO 2024. And now that we're a week-and-a-bit into the Euros, I think we can now crown the Ad of the Tournament – Adidas's 'Hey Jude', starring Jude Bellingham and various gutted/elated England fans. How do you feel about it? A glorious victory – or a tedious nil-nil snoozer? #euros #euros2024 #marketing #b2bmarketing #sportsmarketing #advertising #ukadvertising #ukmarketing

When competition meets creativity, brands elevate the game! Here is a fine display from competing brands showcasing the power of moment marketing. adidas capitalized on Jude Bellingham’s stunning injury-time (90+5 min) overhead kick that kept England in the game during their first knockout match in UEFA EURO 2024, using an inverted logo to highlight the moment. Meanwhile, Nike Chile seized a moment from Chile’s match against Argentina in the CONMEBOL Copa America 2024, pairing it with a cheeky copy. This is how real-time sports moments become marketing gold! #MomentMarketing #SportsMarketing #Sports #Marketing