Conference season is a great opportunity to build pipeline. Remember though, if you have the spreadsheet of leads from the organizers, so do the other sponsors. Try to avoid sending emails to your prospects that say: "I'd love to meet up with you and show you what we're doing." (Or anything resembling that). The hard truth is that they don't care about what your product does or anything else about it. They just don't care. They are going to the confernece to learn about what's new and innovative that will solve their problems and make them more efficient. In other words, they care about themselves. Make your outreach tailored to them, their needs and your understanding of how you can help. Do your research and make it specific. Study their backgrounds so when you meet them over coffee and partially stale but still somehow good croissants, you can talk to them about them. Good luck and I hope you all manifest massive pipelines with this guidance. #salestips
Great reminder! Personalized outreach is key to standing out in a crowded conference. 🎯
Professional Freelancer at Upwork
7moSpot on advice! Personalized outreach is the key to making meaningful connections at conferences. Focus on solving their challenges, and you'll stand out in a sea of generic pitches. Best of luck with your conference endeavors!