Creative Strategic Concepts, Branding, Copywriting & Business Models - M.A. Innovation Design Management UE Potsdam
I did not expect that I would learn so much about myself professionally and personally through my thesis. Having intended on doing research on visual disabilities and design to then do a 180 turn, thanks to our classes' contents, and instead explore ways in which companies, specifically ad agencies, can improve their internal set-ups and processes for creative employees to thrive and have more time for conceptualization felt both expected and unexpected to me. My job experiences really shaped this thesis into existence, as even the participant interviewees here in Berlin confirmed that the project rush can is often the most meaningful obstacle for employees' creative performance. I have now discovered roles such as Process Analyst, Process Manager or Controller, Process Designer, Creative Operations, and Client Manager, which all sound like great next positions to prepare myself for and approach for my career to help advertising agencies retain their creative talents. Advertising needs some changes and new roles in its midst, and theses positions can lower the burdens and barriers for workplace creativity significantly. #adagency #creativeagency #creativeoperations
