Deborah Nichele’s Post

LinkedIn’s rolling out short-form videos, and y'all…don’t come for me but…..I’m here for it! In my role at Chatterkick as an Executive Personal Branding Strategist, my day-to-day involves helping C-Suite executives connect with their audience on a personal level, building trust, and communicating effectively through our Executive Social service. So, I'm GAGGED that LinkedIn is bringing this to the professional world. It’s exactly the kind of thing I’ve been hoping for—a way to make sharing their expertise not just informative, but also engaging and relatable. If we’re being real here, that’s been the challenge on this platform: getting people to show their real selves and what they know in a way that doesn’t feel stiff or dull. With video, there’s a chance to turn what could be a dry, jargon-filled fluff post into something way more authentic and fresh. For someone like me, this shift opens up so many doors. It supports the message I’ve been preaching for soooo long about finding that sweet spot where professional meets personal, without tipping too far either way. I think learning this new algorithm and watching everyone find the balance of keeping video content both interesting and fitting for LinkedIn is going to be…amusing. I’ve seen this somewhat go left with “LinkedInfluencers” but done right….this could be BIG. It could completely change how we think about networking and growing professionally. All in all, LinkedIn’s move to include short-form videos is pretty exciting and I can’t wait to play around with it. Any opportunity to help the highly valuable (but high-key sometimes boring and difficult to talk about) B2B content on LinkedIn fun and “sticky”…sign me right on up. Shoutout to Austin Null for sharing this first glance. 🙌🏽

We recently talked about LinkedIn wanting to bring in short games, and we're still getting used to that idea. But now, there's something new! 😅 👇 #LinkedIn is checking out a new feature that works like TikTok - a feed of short videos. You hit the Video tab, and then you get a bunch of short clips you can swipe through, just like Instagram Reels or YouTube Shorts. What do you think? Do you see yourself (or your candidates) using this on LinkedIn?

Yesss! 💜💜💜 Looks like there is soon to be a LinkedIn video tab (currently in Beta) which not only pulls through videos only in it’s feed but allows users to create short form videos (like reels, TikTok etc). It’s hard to see properly from below but an article from TechCrunch yesterday explains more - link below ⬇️⬇️⬇️ #linkedinvideo #tiktok #ugc #reels #shortform #video

What do you think about #VerticalVideo coming to LinkedIn? Is the platform turning into #TikTok and #InstagramReels or will it take off and be successful? 🤔 And lest we not forget, this announcement comes right off the heels of their announcement that #games will be here soon. I'm still hearing differing opinions on whether or not that's a good idea. Plus, remember when they tried to bring #stories to the platform? That didn't last long and never got traction from users. On one hand, you have to give them credit for exploring new ideas and "throwing stuff against the wall" to see what's gonna stick. But the flip side to that is the concern of them diminishing the professional nature of the platform and will these features detract from their original purpose? I'm personally excited to see where this goes and while I've got accounts on all of the other social platforms, LinkedIn is where I spend most of my time. If there's a way to (appropriately) engage with people here in new and creative ways, I'm game to give it a try. But is that everyone's opinion? I'd love to know what you think about this and if you think vertical video is something that you'll be using when it becomes universally available?  *𝘠𝘰𝘶'𝘭𝘭 𝘢𝘭𝘴𝘰 𝘯𝘰𝘵𝘪𝘤𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘷𝘪𝘥𝘦𝘰 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘯𝘦𝘸 𝙑𝙞𝙙𝙚𝙤 𝘪𝘤𝘰𝘯 𝘢𝘵 𝘵𝘩𝘦 𝘣𝘰𝘵𝘵𝘰𝘮 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘦𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘩𝘦 𝙋𝙤𝙨𝙩 (+) 𝘧𝘦𝘢𝘵𝘶𝘳𝘦. 𝘐𝘵 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘯𝘰𝘯-𝘷𝘪𝘥𝘦𝘰 𝘱𝘰𝘴𝘵, 𝘺𝘰𝘶'𝘭𝘭 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘵𝘰 𝘵𝘩𝘦 𝘵𝘰𝘱 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘱𝘱 𝘯𝘦𝘹𝘵 𝘵𝘰 𝘵𝘩𝘦 𝙎𝙚𝙖𝙧𝙘𝙝 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝙈𝙚𝙨𝙨𝙖𝙜𝙚𝙨 𝘪𝘤𝘰𝘯.

LinkedIn is embracing the short-form video trend by launching a new TikTok-style stream dedicated to professional and career development material. Austin Null from McKinney discovered this function, which is placed under the app's "Video" category and allows users to simply navigate through informative and motivating movies. LinkedIn's video stream stands apart by focusing entirely on professional content, with the goal of increasing user interaction. This effort, which is currently in the early stages of testing, provides new options for creators to share their expertise with a larger audience while simultaneously meeting the platform's rising demand for short, powerful learning experiences. Will you create your own video once it is available? #linkedin #linkers

LinkedIn Testing Short-form Video Feed "[W]e are testing new ways to help members more easily discover timely, relevant videos to watch on LinkedIn," Suzi Owens, a company spokesperson, told Hope King of Axios in an email. Per a demo (shared in the post below), “A new "Video" option will appear next to the "Home" button at the bottom of the app's navigation bar. Upon tapping it, viewers are led to a feed of short-form videos similar to Instagram Reels and TikTok. https://lnkd.in/dMREJD5z #shortformvideo

Eye spy with my little eye 👁️ LinkedIn testing something exciting! If you don't have a video first strategy when it comes to social media at the moment, now is a great time to adopt one 📹 #videofirst #socialmediastrategy #linkedinupdates

LinkedIn has quickly become one of the platforms where I find myself spending a significant amount of time. If I were to rank my top three, it'd look something like this: 1. Instagram, 2. LinkedIn, and 3. TikTok. With LinkedIn now testing short-form videos, I can only see its popularity soaring even higher from here. What's your take on it? Thanks for sharing, Austin Null. It is not available on mine just yet! #Linkedin #Shortform #Video #content

LinkedIn experimenting with short video format like the reels are is an interesting thought -and quite big if true. Looking at the example below, there is one notable thing in the videos - subtitles! There are multiple reasons for subtitling content on the social media. From the simple catching attention of the viewer in the very first seconds, to making it possible to watch without speakers or headphones to the localization itself, it really pays off. And if you don't trust me, take it from the example of one of the most successful YouTube stars, MrBeast: "Less than 10 % of the world speaks English. So 90 % of the world can't even enjoy your content." He also launched multiple localized channels with dubbing and even dubbing company and regularly posts updates on how is this helping him grow. It will be interesting to seee if we are going to deal with number of requests for LI subtitling in the near future, that's for sure. #prestocz #localization #subtitling 

LinkedIn experimenting with a TikTok-style video feed? We could debate the necessity of bringing other app formats and interface approaches to LinkedIn, but personally I don't mind the platform highlighting a different medium. What do you think? I actually follow a lot of agencies, leadership experts, etc. on TikTok, and it would be nice to bucket that 'business minded' content on LinkedIn, an actual work/business platform.