Deckers Brands’ Post

The Deckers Brand Showcase hosted our monthly community run yesterday here on our Deckers Brands Corporate Headquarters! We had 255 runners show up for our 5K run, and afterwards we hosted some of our local wellness vendors to provide free services to the runners. Our vendors included: Restore Hyper Wellness, Procovery, Voli Wellness, StretchLab Franchise, HEELUXE, LLC, and %Plus Ice Plunges. We were also able to provide free mouth-watering Tacos from Los Agaves, delicious beer from Draughtsman Aleworks, and refreshing Acai bowls from Backyard Bowls. DJ Curly kept us entertained with some great tunes! I want to thank Aaron Potts and Santa Barbara Running Association for helping me lead these events and exemplifying our HOKA values every step of the way. #FLYHUMANFLY Stay tuned for our next community run! 📸 Quinn Denkensohn

Wow, wow, wow! We are still glowing, full of awe by the power of this community of “the luckiest generation of African descent,” as our founder and CEO, Kemo Camara said. Because of people like you, showing up for yourself and others, our hearts are full of gratitude. Thank you for being part of the Omek Summit 2024 last Friday. It was truly a joy! ✨ “The vibe of the Omek Summit is something special, like a family reunion — you recognise a few faces and meet a bunch of new ones, all with the feeling that you are connected in some way!” Across #business, #tech, #entrepreneurship, #neurodiversity, and beyond, we must translate our experiences into a #superpower. Why now? Because we stand on the shoulders of giants, benefiting from the achievements and lessons of those who came before us. As technology evolves at an unprecedented rate, we must claim space responsibly and thoughtfully. By challenging and shifting social norms, we can be active in changing what has been acceptable so far and what must shift permanently. Ultimately, we are all part of a uniquely shared Pan-African mindset—a growing connection among people of African descent, fostering this community! Let’s take a moment to appreciate—including appreciating yourself and your efforts so far. ☀️ A huge shout out to all the speakers, moderators, emcees, performers and award winners for everything that you do. 💕 With a big thank to our sponsors and partners for enabling, supporting, and standing in allyship with the community! Nike Patagonia Eastpak Deckers Brands McKinsey & Company Tolhuistuin Zarttech StartupAmsterdam We will be posting more photos and stories soon! Raise your hand below if you want a link to all 380+ event photos. Y’all look amazing! 💫 Photos by the one and only Shannon Kanhai 🌸🌿

Thank you to Cannes Lions International Festival of Creativity and Black At, Peter Ukhurebor, Thembisile Sehloho, for the insightful discussion on how culture drives brands last week at the Forum in the Palais. We explored the impact of black culture on fashion and music, along with the diverse cultural influences from Xosa to Zulu in South Africa. I spoke about the value of UGG being at the center of culture. Sharing our learnings, we emphasized the importance of bravery, presence, and consistency for brand success. https://lnkd.in/ez744e58 5 Key Takeaways: 1.    **Authenticity is Key**: Connect with communities genuinely tied to your brand and show up in a real way. Example - Cardi B had been a huge fan of the brand and championing #Uggseason since 2017 when we decided to make it official last year. 2.    **Partnership is like a Marriage**: Emphasize mutual benefits and nurture relationships beyond transactions. Thembe emphasized the power of 1 + 1 = 3, and always looking to create magic in the relationship. 3.   **Allow Your Partners to Drive**: Empower the talent to lead the creative vision to have the most authentic cultural connections. It may be uncomfortable to give up control, but it’s worth it to respect and value the creativity of your talent partners. Our collaborations at UGG lean into the creativity of our partners from product to marketing. 4.   **Build a Community**: Lead with unique experiences, memorable moments and leverage technology to engage a broader audience. Thembe shared her use of technology to bring the beauty of South Africa to the masses through an AI generated Dome, and I shared how important it was for us to bring so many diverse creators from around the world to Iceland to view the beauty of the Northern lights for our UGGExtreme launch. They were inspired and they inspired their communities. #unforgettablemoments #inspiration 5.    **Support Emerging Voices**: Provide a platform for emerging creatives, designers, and artists to expand their distribution and gain even more international visibility. Our collaboration with Telfar has been particularly rewarding. Telfar, cherished in New York for his #brooklynbirken that sells out in minutes, has now showcased his story from Selfridges in London to pop-ups in Tokyo, Japan leveraging our reach and scale. That's so powerful. I am really excited for all that we are doing at UGG to show up with our partners and communities in the most relevant ways. Brands should continue to be brave, bold and consistent to show up in culture and with communities that truly makes sense for their brands. Thank you to my powerhouse of a team who always stays ‘in the know’ and champions our partners, and thank you to Deckers Brands for the internal support and leadership alignment! #CultureDrivenBrands #BrandSuccess #PartnershipMatters #CannesLions2024