Deckers Brands’ Post

As the third-generation family business leader, Ariel Bacal faced overwhelming obstacles in his family’s footwear manufacturing and retail business in Colombia and Venezuela. Read more about his story and how it honed his leadership skills in our latest Forbes article, linked in the comments. #leadershipskills #leadershipdevelopment #leadershipstrategy #leadershipstorytelling

Happy National Flip-Flop Day! 🌞👣 Today is all about embracing comfort and simplicity, whether it’s in our footwear or our leadership style. Just like flip-flops, the best leadership practices are often straightforward and grounded in authenticity and ease. Let’s kick back, enjoy the sunny vibes, and remember that sometimes, the simplest approach is the most effective. How are you celebrating today? Share your flip-flop pics and leadership tips! #NationalFlipFlopDay #Leadership #Simplicity #Comfort #SunnyVibes

Billionaire Co-Founder and former CEO of Reebok, Int'l shares the secret to his company's success. According to him, commercializing in America was what propelled Reebok to stardom. But that's not all. He also credits the company's success to pivoting and not just staying a footwear company. These two strategies were key in making Reebok a household name. What can we learn from this? Sometimes it takes more than just staying in your lane to achieve success. Are you willing to pivot and take a chance in order to reach new heights? Joe Foster is one heck of a business tycoon and just an enjoyable man to talk to. #reebok #business #success #pivot #ceo

Adidas and Puma: How a Sibling Rivalry Gave Rise to Two Sports Giants In the late 1940s, the Dassler brothers, Adi and Rudolf, parted ways and founded two legendary sports brands—Adidas and Puma. Their rivalry divided the town of Herzogenaurach, Germany, but also fueled innovation in sports footwear. Adi's technical brilliance and Rudolf's marketing savvy laid the foundation for what became global icons in the world of sports. The siblings may have been divided, but their competitive spirit shaped the sports industry and left a legacy that still resonates today. #Adidas #Puma #BusinessRivalry #SportsInnovation #Entrepreneurship #Branding #SportsHistory #Leadership #Innovation

Empowering Excellence: Sales Team Training Success! 🚀 I’m thrilled to have recently delivered an insightful and dynamic training session with our incredible sales team! 🌟 The focus of our session was on refining the finer points that set us apart in the market— from the importance of professional attire and the power of first impressions to honing communication skills that resonate with our clients. We explored how choosing the right formal wear, accessories, and footwear isn't just about style, but about making a statement that reflects our brand's values and commitment to excellence. 💼👠 Moreover, we delved deep into effective communication strategies, ensuring that every interaction is not only professional but also impactful, driving real results. It was inspiring to see the enthusiasm and dedication of the team, and I'm confident that the insights and skills we discussed will translate into even greater success in the field. 💪 Here’s to continued growth, both personally and professionally, and to achieving new heights together! #SalesTraining #ProfessionalDevelopment #TeamExcellence #Leadership #GrowthMindset

Interesting Read

**Swooshing to Success: The Nike Story 🏆👟** From its inception as Blue Ribbon Sports to becoming the iconic brand we know today, Nike's journey is a tale of vision, innovation, and strategic branding. Co-founded by Bill Bowerman and Phil Knight, Nike began with a simple yet powerful idea: to provide athletes with better footwear. Today, Nike is not just a brand; it's a global phenomenon that represents excellence, determination, and the spirit of 'Just Do It'. With a valuation of $19 billion in 2014, Nike has sprinted far beyond its competitors, becoming the leading name in the sporting world. Nike's success is a testament to the power of a great brand name, a catchy tagline, and strategic collaborations. From importing Japanese running shoes to dominating the athletic shoe market, Nike has become a household name around the world. As we lace up our favorite pair of Nikes, let's take a moment to appreciate the relentless pursuit of progress that has propelled this brand to the pinnacle of success. Here's to many more miles of innovation and inspiration from the swoosh that started it all! #Nike #Innovation #JustDoIt #BrandSuccess #Entrepreneurship

Ex-Puma MD Abhishek Ganguly discusses the ever-evolving and growing sportswear industry in India and his plans for disrupting the market with his new venture Agilitas. Find out in a special conversation with Sonali Krishna, exclusively on Brand Equity

Blue Ribbon Sports was established 1964 as a small-scale US distributor of Japanese shoe brand, Onitsuka Tiger In 1971, the company rebranded itself to Nike Inc., introduced the Swoosh logo, and began manufacturing its own footwear By 1977, they were behind Adidas & Converse and closely chased by Puma & New Balance   Below is an original staff memo from Nike management in 1977 – and the decade to follow: . 1978 – introduces ‘Air’ technology of pressurised air cushioned soles, revolutionising footwear . 1980 – NYSE listing . 1980* – goes global not only selling but manufacturing internationally . 1984 – introduces the Air Jordan sneaker line endorsing Michael Jordan - beginning an era of athletes being associated to performance brands . Remember Michael Jordan only started playing professional basketball in 1984. He went on to be a legend of the sport . 1988 – Introduces the iconic ‘Just do it’ – immediately resonating with a wide audience and becoming synonymous to what the brands stands for. #Forever Fast forward 2023: Nike’s revenue 25% more than Adidas (which now owns Reebok) + Puma + New Balance + Converse + Onitsuka Tiger, combined Nike is co-founded by Bill Bowerman and Phil Knight. Bill was a track and field coach at the University of Oregon, and Phil was one of his athletes Results are an outcome of culture & purpose. Much of this is still relevant to businesses and institutions. And will be for eternity! #Nike #JustDoIt #Culture #Performance

Very Interesting story of Puma and Adidas !!! The history of Puma and Adidas traces back to the Dassler brothers, Rudolf and Adolf, in the town of Herzogenaurach, Germany. In the 1920s, the siblings jointly operated the Gebrüder Dassler Schuhfabrik, a shoe company specializing in athletic footwear. Their innovative designs gained prominence, and athletes began wearing their shoes at major sporting events. However, following World War II, personal and professional tensions escalated between Rudolf and Adolf, leading to a rift. In 1948, the brothers officially split their business, with Rudolf establishing Puma and Adolf founding Adidas. This division gave rise to two iconic sportswear brands, each with its distinctive style. Puma and Adidas became fierce competitors, influencing the sports industry globally. Over the decades, both brands evolved, expanding their product lines beyond footwear to include apparel and accessories. The intense rivalry between the two companies has persisted, shaping the athletic fashion landscape and contributing to the development of cutting-edge sports technologies #business #entrepreneurship #management #startups #investing #motivation #inspiration #success