Deep Sync’s Post

Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce

Could your marketing data be inaccurate? It seems many digital marketers are finding that their data from big platforms like Google and Facebook isn’t telling the whole story. Double-counting conversions and missing key data points are common issues. And it’s not getting any easier. With third-party cookies on their way out, data reliability will suffer. My suggestion? Dive deeper into your data. Look beyond what the platforms report and focus on your revenue and costs. Questions to consider: ➔  How confident are you in your current data? ➔  Are you looking at the right metrics to drive your business forward? ➔  What steps are you taking to prepare for the changes in data tracking? Confused by your data? DM me to get clearer insights with us at Elixirr Digital. Check out the work we do: https://lnkd.in/eieEjBgk. 

Constant change and partnering to keep delivering results to benefit your organization is what we excel at. Quick read on proven methods.

TOMORROW—Join us for Beyond Cookies: Data Strategies for Marketers, May 21 @ 11am EST: https://hubs.ly/Q02xLDjr0 Embrace the future of marketing without third-party cookies. Register now and save your seat. #cookielessadvertising #digitaladvertising #marketingstrategy

A recent Forbes article highlights 18 significant challenges marketers and advertisers face in 2024. Among them, the phasing out third-party cookies stands out, emphasizing the importance of robust first-party data strategies. Read the article here👇 https://bit.ly/3V2vx6a

How are you planning for the demise of third-party cookies? Our latest research found that 60% of marketers are expanding their first-party data strategies. See the full report for other strategic moves: https://bit.ly/4aeB3Iq

Marketers, are you ready for the imminent deprecation of third-party cookies, and do you have strategies in place to navigate the impact across your digital channels? Here’s our blog with six lessons to help marketers best manage data deprecation http://transu.co/6009e01TN #ConsumerData #DataInsights #Thirdpartycookies

With third party cookies going away, it’s time to invest in different forms of first-party data collection. This week, we look at some of the ways you can ask your customers to provide you with first-party data, which will be essential to your future marketing efforts. #FirstPartyData #MarketingStrategy #MarketingTrends #DigitalMarketing

Join us tomorrow to explore data strategies that can enhance your Q4 & 2025 media planning. Attend our FREE educational webinar for valuable insights! Media Now Interactive #datastrategies #mediaplanning #webinar