Del Monte Foods’ Post

Geico's Caveman, Oh Polly's collaboration with Bratz, and Bobby Jack's Y2K collection are all key examples of how leading brands are leveraging popular moments from the past to connect with younger Millennials and Gen Z consumers. Do you think "nostalgia marketing" will stay relevant in 2025? #marketingtrends #brandingtips #visualidentitytips #branddesigntips #nostalgiamarketing

Do you know what your audience wants? If your audience is Gen Z or Millennials, they may have different needs than other target groups. Here are some facts about what these types of shoppers look for, so you can deliver what they want and ensure it's delivered in their preferred way. #genz #millennial #shoppingtrends  

Millennials vs. Gen Z: How They Shop Differently Online 🛍️📲 Millennials: The Thoughtful Shoppers It’s all about the research – They love a deep dive! From comparing prices to reading reviews, Millennials leave no stone unturned before hitting “Place Order.” Computer is their BFF– 65% prefer browsing on bigger screens for clarity and detailed searches. Emails are still cool – Exclusive deals and newsletters? Yes, please. They actually check their emails (well, sometimes). Loyalty runs deep – If you find a Millennial their favorite brand, and you’ve got a lifelong fan… especially if you throw in some loyalty rewards. Gen Z: The Impulse Enthusiasts Caught by the trends – Social Media made them buy it. Instagram Reels sealed the deal. For Gen Z, shopping is an extension of their social feed. Mobile-first forever – They’re glued to their phones, with 70% preferring mobile apps for their quick, seamless, tap-tap-done experience. Values over discounts – They’ll happily pay more for brands that stand for sustainability, inclusivity, and social impact. A good deal is nice, but a good cause? Even better. At BoomPanda, our activations and campaigns are designed to resonate with Gen Z’s unique behaviors. We craft trend-centric, mobile-first experiences that align with their values like sustainability and individuality. #BoomPanda #GenZShopping #MillennialsUnite #ConsumerTrends

Interesting research from the Retail Technology Show, which suggests Millennials are out shopping Gen Z on social media for the first time. 👇 https://lnkd.in/errrp6Qc #SocialShopping #SocialMediaTrends #RetailTechnology #DigitalMarketingInsights #GenerationalShift

In 2021, Gen X and Millennials combined contributed over 50% of total spending in the USA. 📊 Gen X contributed 27.7%, and Millennials contributed 22.95%. This means people born between 1965 and 1996 have the highest spending power in the USA and likely globally. 🌍 What does this mean for you, our dear Amazon Seller? 🛒 There's a 50-50 chance your customers are Gen X or Millennials. They have massive spending power; marketing efforts should be tailored to their distinct needs. 🎯 Despite their combined spending power, these two demographics are quite different. This week's blog dives into the histories, sociologies, and psychologies of Gen X and Millennial consumers. 📚 What makes them tick? 🧐 What do they like or dislike? 👍👎 What products are they seeking? 🛍️ Where do they look for these products? 🔍 Ask yourself: 👉 Who is your customer? 👉 What do they expect from you? 👉 How do they expect to be marketed to? Localization isn't just about tailoring content to each region but also involves fine-tuning your business to appeal to your customers. 🌐 Customers of the same nationality can have distinct differences in buyer behavior, expectations, and marketing preferences. For example, Gen X is known for being skeptical and mistrusting of marketing efforts. 🤔 Millennials are driven by influencers and social media, prioritizing sustainability. 🌱📱 This week's blog sheds light on the differences between these demographics and provides actionable steps to appeal to them better. By adjusting your marketing and communications to their unique characteristics, you'll develop stronger relationships with them. 🤝 Don't miss out; this week's blog is a must-read if you're catering to these customer segments with massive buying potential! 💥 Check out the link in the comments below! #GenX #Millennials #ConsumerBehavior #MarketingStrategies #eCommerce #BrandLoyalty #Sustainability #DigitalMarketing #SocialMedia #AmazonSellers #Localization #BuyerBehavior #MarketingTrends #CustomerEngagement #AmazonSelling #AmazonFBA

Generation X represents a significant and influential demographic for marketers. Positioned between the Baby Boomers and the Millennials, this generation has unique characteristics and behaviors that make it an attractive market segment. Explore the latest trends about Gen X within the global food and beverage industry. 👉 #FollowTheConversation

It’s not just about reaching Gen Z or Millennials; savvy marketers know that Baby Boomers hold unique purchasing power. Recent studies reveal Boomers’ distinctive consumer habits: they’re not lured by brand loyalty or celebrity endorsements. Instead, they trust personal recommendations, value top-notch customer service, and—surprisingly—are active on social media, especially TikTok. Even more interesting? Boomers have a marked preference for organic products and care deeply about environmental conservation. This combination of digital engagement, preference for quality, and eco-consciousness makes them a powerhouse demographic for businesses that meet their values. Why It Matters: Understanding and aligning with Boomer preferences can be a game-changer in today’s market. Platforms like HighRewards make it easy to cater to this group, providing meaningful rewards that encourage loyalty and build lasting relationships. Want to harness the full potential of this demographic? Let’s talk about how HighRewards can help you enhance customer loyalty and retention, while making a real impact on your marketing strategy. #cannabisretail #highrewards #marketingstrategy #customerloyalty #boomerpower

#goodnews 🎉 to share for the #naturalproductsindustry! Younger generations are choosing to splurge on high-quality GROCERIES 🛒 this year according to a new study from McKinsey & Company. While all generations are still feeling inflationary pressures on their pocketbooks💵, there's a special opportunity to connect with younger audiences who are coming into more discretionary income and who are starting families. Curious how your #cpg brand can better connect with Millennials and Gen Z? Our SchroderHaus team would love to share some examples of how we're doing just that for better-for-you and the planet brands. #affiliatemarketing #publicrelations #digitalmedia #influencerengagement

Gen Z, Millennials and Zillennials are wielding their shopping power like never before. 🛍️💥 Retailers, are you paying attention? It's time to tune into the trends, engage with authenticity and meet the diverse needs of these influential generations. I Cart.com I https://bit.ly/3K2FpaB #RetailRevolution #GenZ #Millennials #Zillennials #RetailTrends #CustomerExperience #customerjourney #brandinteractions #influence #ecommerce #fulfillmentservices #shipping #delivery #ecommerce #omnichannelretail #omnichannelfulfillment #ecommercefulfillment #cartfulfillment #addedtocart

Everyone likes to feel special. So some personalized attention goes far with Millennials as well, especially if across channels. Offering more than what they've researched is key. OptCulture for Retail Pro helps to deliver personalized messages. #retail #personalization #millennials https://hubs.li/Q02RyDl00