Deliciously Ella’s Post

We’re thrilled to announce that Deliciously Ella has been acquired by Hero Group. This transformational partnership will enable us to supercharge our growth. We’ve sold over 100m products since launch, but we want to sell billions more. As a long-term focussed, values led company, we know that Hero are the perfect partner to help us do that. Both Ella and Matthew will maintain their roles at DE, with Matthew staying as CEO and Ella continuing her role as founder. As part of this acquisition, the Plants brand will become an independent business that will still be owned by Ella and Matthew for the long-term, and led by Kerry Atack. Seven team members are moving with the brand to fulfil all of the enormous potential that Plants has.  We’re so excited for this next chapter!

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Andrew Ford

Sales Controller GB - Away from Home @ Capri-Sun. Ex innocent, FULFIL, Deliciously Ella

6mo

Congrats Ella, Matt and team. Onto the next chapter!

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Fallon Harrigan, CPA

Financial Controller of T-Pro

6mo

Congrats!

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Congratulations! The next chapter awaits…

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Huge congratulations team, amazing work !! 🎉

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Congratulations! Makes a lot of sense, best of luck with this new chapter

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Natalie S.

Assistant Brand Manager | Global Marketing Team at Walker’s Shortbread | Hybrid Working

6mo

Massive congratulations! 👏🏻

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Was an absolute pleasure working with you to find the right strategic partner for the next phase of growth for the incredible business you have built. Excited to see what comes next!

Congratulations 🙌. Enjoy your success

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Elly Z.

Supply Chain Executive | Non Executive Board Member | Food & FMCG

6mo

All the best to Deliciously Ella and Hero Group in the next chapter

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