Deliciously Ella’s Post

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We’re thrilled to announce that Deliciously Ella has been acquired by Hero Group. This transformational partnership will enable us to supercharge our growth. We’ve sold over 100m products since launch, but we want to sell billions more. As a long-term focussed, values led company, we know that Hero are the perfect partner to help us do that. Both Ella and Matthew will maintain their roles at DE, with Matthew staying as CEO and Ella continuing her role as founder. As part of this acquisition, the Plants brand will become an independent business that will still be owned by Ella and Matthew for the long-term, and led by Kerry Atack. Seven team members are moving with the brand to fulfil all of the enormous potential that Plants has.  We’re so excited for this next chapter!

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Was an absolute pleasure working with you to find the right strategic partner for the next phase of growth for the incredible business you have built. Excited to see what comes next!

Daniel Turner

'Insourced' Digital Marketing by Hospitality Experts 💡

1mo

I find it really interesting. As expected - announcement on many channels, but on Instagram it’s all concern. On LinkedIn? Cheers and congrats on the acquisition. Different platforms, different lenses. Instagram sees emotion, LinkedIn sees the strategy and the goal. Congrats btw!

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Sally Tuhami

Director of Finance, Confused.com

1mo

What incredible news - huge congrats Matthew Mills Ella Mills and the incredible team at Deliciously Ella - I was so proud to contribute to a part of the deliciously ella journey - one of the highlights of my career thus far - amazing news!

Jonathan Miller

Retail and consumer strategist and investor

1mo

Congratulations Ella and Matthew, you developed a great business and brand. Delighted for you and the team.

MARITZA ESCOBAR ORTEGA

GENERAL MANAGER MAGNIFERA DE COLOMBIA S.A.S.

1mo

Congratulations¡¡¡¡¡ Hero is a very important business to join you both with your knowledges. Wishing you both the best on your businesses.

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Mitch Lee 🧀

🎙️The Original Unfounder™️ 🍕Head of Sales at La Fauxmagerie & Purezza 🧀 🌱 | Challenger Brand Champion 🏆 | "The Most Positive Person in FMCG" ✨ |

1mo

Massive news! Huge congratulations to you and everyone involved making this happen. The product portfolio truly is top class and I’m excited to see where the brand goes from here 👏🏻

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Charlotte Tymms

Freelance Marketing & Innovation Consultant

1mo

What amazing success you’ve had and will no doubt continue to have! I look forward to seeing Deliciously Ella continue to grow from strength to strength. Congratulations to you all!

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Kate Cotterill

CEO and Co-founder of She Grows Veg | Heirloom Seed Company | Chelsea Flower Show Gold Medal Winner

1mo

Wow, incredible. Many congratulations on your awe inspiring success 👏🏻

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Elly Z.

Supply Chain Executive | Non Executive Board Member | Food & FMCG

1mo

All the best to Deliciously Ella and Hero Group in the next chapter

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