We’re thrilled to announce that Deliciously Ella has been acquired by Hero Group. This transformational partnership will enable us to supercharge our growth. We’ve sold over 100m products since launch, but we want to sell billions more. As a long-term focussed, values led company, we know that Hero are the perfect partner to help us do that. Both Ella and Matthew will maintain their roles at DE, with Matthew staying as CEO and Ella continuing her role as founder. As part of this acquisition, the Plants brand will become an independent business that will still be owned by Ella and Matthew for the long-term, and led by Kerry Atack. Seven team members are moving with the brand to fulfil all of the enormous potential that Plants has. We’re so excited for this next chapter!
I find it really interesting. As expected - announcement on many channels, but on Instagram it’s all concern. On LinkedIn? Cheers and congrats on the acquisition. Different platforms, different lenses. Instagram sees emotion, LinkedIn sees the strategy and the goal. Congrats btw!
What incredible news - huge congrats Matthew Mills Ella Mills and the incredible team at Deliciously Ella - I was so proud to contribute to a part of the deliciously ella journey - one of the highlights of my career thus far - amazing news!
Congratulations Ella and Matthew, you developed a great business and brand. Delighted for you and the team.
Congratulations¡¡¡¡¡ Hero is a very important business to join you both with your knowledges. Wishing you both the best on your businesses.
Massive news! Huge congratulations to you and everyone involved making this happen. The product portfolio truly is top class and I’m excited to see where the brand goes from here 👏🏻
What amazing success you’ve had and will no doubt continue to have! I look forward to seeing Deliciously Ella continue to grow from strength to strength. Congratulations to you all!
Wow, incredible. Many congratulations on your awe inspiring success 👏🏻
All the best to Deliciously Ella and Hero Group in the next chapter
Was an absolute pleasure working with you to find the right strategic partner for the next phase of growth for the incredible business you have built. Excited to see what comes next!