Delineate’s Post

To market to consumers in the Now Economy, brands also need to understand them Now. Brands can now experience survey-based brand tracking, campaign evaluation and product innovation at the same speed as social or search data. ➡️Ask us how.⬅️ #mrx #brand #brandtracking #marketingperformance #insights

What is the difference between Brand Equity and Brand Health? → 𝗕𝗿𝗮𝗻𝗱 𝗲𝗾𝘂𝗶𝘁𝘆 represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It's the reason consumers prefer one brand over another and may even pay more for it. → 𝗕𝗿𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵 tells us how the brand has evolved and where it's heading. It includes metrics like advertising awareness and brand perceptions. At MSW Research we use advanced techniques like brand franchise analysis and RDE analysis to assess consumer connections with your brand and monitor key trends. Let’s discuss how we can help elevate your brand with our advanced tracking methods. 📲 #MSWResearch #MarketResearch #BrandGrowth #ConsumerInsights #BrandEquity #BrandHealth

Every year, the H/L Agency Strategy + Insights team takes a hard look at the consumer trends and behaviors impacting marketers in the New Year. We're sharing a #free research report on the trends we believe will be most important to respond to in 2024. Download it here.  #consumerinsights #consumerbehavior #consumertrends #brand #marketingandadvertising https://lnkd.in/dgNVHm4c

Brands with stronger predisposition drive 2X higher value. Freshest learnings from Kantar BrandZ 2024 are available, just download below. #meaningfuldifference

Check out what is driving value growth for the world’s top brands from the most authoritative source #KantarBrandZ. We are working on the India rankings and report right now and very excited about #BuildingGreatBrandsForIndia

We're excited to be cited as the top story in MediaPost's Marketing Daily newsletter! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional insights in our own blog via the link in the comments section: https://lnkd.in/dVenUhPM #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

In today's noisy marketplace, understanding where your brand stands in the minds of consumers is crucial. It's not just about awareness; it's about being unforgettable! The question is now, what are the right metrics which can be used to measure this. What do you think? Do let me know in the comments below #brand #metrics

According to a Nielsen report, 59% of consumers prefer to buy new products from familiar brands, highlighting the importance of brand awareness in the sales funnel. In the realm of marketing psychology, the AIDA model (Attention, Interest, Desire, Action) explains how brand awareness (attention and interest) often serves as a precursor to driving sales (desire and action). However, focusing solely on one aspect can be limiting. Integrating brand awareness with sales-driven tactics can yield better results. For instance, combining brand-building activities with clear calls to action can enhance visibility and conversions. How do you balance brand awareness and sales in your marketing strategies? #MarketingStrategy #BrandAwareness #ConnectedCommerce

What can 6.5 billion consumer data points tell us about Brand Growth? A lot it turns out. Less than 2 WEEKS TO GO! Join our webinar on Tuesday 14 May to learn more about Kantar’s Blueprint, the Growth Driver and the 3 Growth Accelerators.  You’ll learn:  ✔What the Blueprint for Brand Growth is  ✔What strong brands have in common  ✔Which activities make the biggest difference  ✔How and when to use Kantar’s Growth Driver and Growth Accelerators  ✔How to track and predict the most important metrics ⏳ Secure your spot: https://lnkd.in/e2eVjkfJ #BlueprintforBrandGrowth #Brand #Marketing

If you've followed #KantarBrandZ before, you'll know that our brand equity model is the Meaningful Different and Salient framework. And, you'll have seen analysis using the framework that has shown how being Meaningful and Different are key drivers of brand value growth. These are behind the 88% incremental share price growth of the Kantar BrandZ Strong Brands Portfolio over the S&P 500, for example. Tap through to discover some of the key factors driving growth for the world's most valuable brands over the past year. Download the full global report for more brand equity insights here: https://loom.ly/EljLg-c #brandstrategy #marketing #brandgrowth