Our Director of Marketing, 🏁 ☀ AJ Alonzo, had the opportunity to sit down with the ZoomInfo Champions team to talk about how their platform has transformed the way we build and run our programs.
From streamlining our prospecting process to enhancing personalized outreach, ZoomInfo has been a game-changer for both us and our clients.
Recently, their WebSights tool has allowed us to better personalize ouroutbound efforts and significantly improve our prioritization processes, resulting in millions of dollars in annual recurring revenue.
Learn more about our journey with ZoomInfo here: https://lnkd.in/eQsN3E_i
If I had to say one thing about Zoom Info, they truly have sales and marketing professionals interests at heart. Zoominfo's been with me basically since the beginning of my career here at Demand Drive. I used it as an SDR, so it was sort of like the epicenter of where I was pulling all of my prospecting information. But as I matured, and as Demand Drive itself matured to be a bit more strategic with how we approach outbound prospecting, we were able to leverage more and more of Zoom info to help. Assist with that. Demand Drive is primarily an outsourced sales development provider, so we work with organizations to build and manage their outbound sales development function. One of the biggest challenges that I've faced here at Demand Drive is being able to dip into pools or audiences of people that have never heard of us before. My job is to kind of break out of that and find net new audiences for us to market and sell to. For me, that means doing a lot of research on which industries or verticals. That we've kind of worked with before would be good fits for our service. And then running campaigns against those audiences have individuals. Normally it would be me going on to sites and finding various accounts to research, pulling the list, getting it enriched in a separate format, and then being able to run campaigns from there. With Zoom info, I can just do all of that in one platform. One of the things that we've adopted is the websites functionality, just having that like extra little bit of insight as to who was on our website, what were they doing and how can we use that to personalize our outbound efforts. That extra bit of prioritization that we can give to our reps has ended up resulting in millions of dollars in AR. That has been a huge driver of success for us. In the next two years, I envision us significantly scale up the automated sales development work that we're doing and move upstream with our aspecting processes. Zoominfo is an absolute key part of that, and it's something that I truly don't think any salesperson today could live without.
Mastering Media, Perfecting Performance & Tackling Tech @ The Marketing Practice
Come one, come all! The Marketing Practice is hosting Effectiveness Week!
Sign up for sessions with speakers from the likes of Marketo, Engagio, Palo Alto Networks, Magic Numbers, Funnel Fuel and a Media Effectiveness session from David Hayes & yours truly :) at The Marketing Practice!
𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝗴𝗶𝗼𝗻 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗼𝗻-𝗱𝗲𝗺𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼𝗼!
💡 EMEA: https://lnkd.in/eTYAcRkU
💡 US: https://lnkd.in/etFZAv7C
💡 APAC: https://lnkd.in/e-vMZAbe
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
Kicking off our '100 Marketing Tactics' 🚀 series with #1 in the 'Direct Outreach' section.
Not a new idea! But it has stood the test of time. Even making a slight resurgence of late.
1. Email 💌
Nurture leads, build relationships, and promote sales through targeted emails.
🖥 VP of Growth. Partnerships | Sales | CS @iorad
3mo🏁 ☀ AJ Alonzo great video - well done!