DemandFactor’s Post

Unlocking the secrets to perfect marketing-sales alignment! In the dynamic world of business, ensuring synergy between marketing and sales is crucial for driving growth and achieving organizational success. But how do we bridge the gap between these two essential functions? 👇 Swipe through the carousel to learn about the 7 actionable steps that can help you achieve marketing-sales alignment. Stay tuned for more B2B marketing insights! #marketingb2b #sales #alignment #businessgrowth #marketingstrategies

The goal of a competitive displacement campaign? ⬇️ To position your solution as the superior alternative to the competition, effectively convincing customers to switch. It’s up to you to create a compelling reason that you’re the better solution and persuade a wide range of stakeholders—those using the product, those signing off on the budget, and those who could tangentially benefit from your product—to make a change. An account-based approach is the most effective route to take with competitive displacement, to help you: 🥇 Quickly foster trust with buyers 🥇 Raise your brand equity across the marketplace 🥇 Impact your B2B marketing and revenue metrics so you can focus on providing premium customer service Head to the blog for insights and guidance on the 4 key steps to build a competitive displacement strategy with an account-based marketing (ABM) approach: https://hubs.li/Q02JNflB0 #abm #revenue #marketing #sales #b2b #strategy #competition #success

[NEWS] We’re excited to announce the launch of four new predictive selling capabilities! Our AI-powered enhancements enable B2B organizations worldwide to identify, prioritize, and engage with the right buyers, taking a unique approach to achieving GTM success. Read the full article here--> https://buff.ly/3Q064Zh #AccountFit #BuyingSignals #IntelligentSnapshots #AIOutreach #GenAI #EnlyftBusinessEdition #EnlyftCompanyGraph #Enlyft

🚀 Exciting News Alert! 🚀 Join the revolution in B2B sales and marketing with Enlyft! Discover how Enlyft is transforming the B2B GTM landscape with our Predictive Selling capabilities. Our innovative solutions are revolutionizing the way sales and marketing teams target, engage, and convert customers. #B2B #GTM #PredictiveSelling #SalesTransformation #Growth #SalesEfficiency #MarketingStrategy 🌟

❌ Myth: Post-purchase, marketing’s tool belt and tactics disappear once customers sign the dotted line. ✅ Fact: Engaging and deepening relationships within accounts is at the core of effective account-based marketing motions. Why would you stop when leads become customers? Join Lea Friend and Yash Puwar on June 12 as they provide guidance on developing and maintaining a strong expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Topics for this virtual event will include: • Five steps to develop a strong, repeatable approach to create compelling expansion campaigns • How to leverage data for better content matchmaking across the buyer group and optimize media mix placement • How real companies demonstrate cross-sell and upsell campaign initiatives • What metrics and key performance indicators help you optimize campaigns Save your seat here: https://hubs.li/Q02zDM9-0 #abm #marketing #b2b #sales

One term I’m not a huge fan of: sales enablement. Directionally, I think it misses the mark on what we are really trying to achieve: Buyer-enablement How we sell should reflect how folks want to buy. Not the other way around For too long, we’ve been focused on what processes work for us vs. how do customers want to buy. Buyer enablement is one of the 4 B2B demand gen levers I’ve discovered in my 10+ years of B2B marketing. I’m diving deep into this subject at a workshop on September 26th. Save your spot by clicking "visit my website" link in my profile. #b2b #marketing #demandgen

Who likes to expand relationships with key customers? 🙋♀️ Join our webinar highlighting 5 steps to develop a strong, repeatable approach to create compelling expansion campaigns. We'll cover: • How to leverage data for better content matchmaking across the buyer group and optimize media mix placement • How real companies demonstrate cross-sell and upsell campaign initiatives • What metrics and key performance indicators help you optimize campaigns Save your seat here: https://hubs.li/Q02zDM9-0

A question we get a lot is why message consistency is so important. Messaging consistency across all sales and marketing channels is important to building brand trust, gaining loyal customers, and increasing revenue. It reinforces your brand identity and values, making it easier for your target audience to trust and understand your product or service. A unified message requires a coordinated effort across all organizational functions and teams, including sales, support, marketing, and communication teams. The results are worth the effort, especially in today’s competitive marketplace for any business wanting to improve lead generation, sales, and pave the way for future growth and success. Still have questions? Talk with one of the marketing strategists at Ocean 5 Strategies for effective business expansion through consistent messaging. https://lnkd.in/eQ8GY4hK #MessageConsistency #Messaging #UnifiedMessaging #GainLoyalCustomers #B2B #B2G

Nearly 40% of organizations do not have a functional sales/marketing relationship. Does that sound about right to you? We asked decision-makers at manufacturing and industrial organizations about the relationship between their sales and marketing departments, and what we found was that for roughly 4 out of 10 of them, the relationship ranged from "adversarial" to "nonexistent". Yikes. But that in and of itself presents a MASSIVE opportunity for improvement. Out of all of the findings to emerge from our 2024 B2B Marketing Mindsets research, that jumped out at me as major kick in the pants for anyone with an axe to grind with their sales department counterparts. It's time to bury the hatchet. https://lnkd.in/dEvhVxME #DigitalMarketing #IndustrialMarketing #B2BMarketing #MarketingResearch