DemandFactor’s Post

The goal of a competitive displacement campaign? ⬇️ To position your solution as the superior alternative to the competition, effectively convincing customers to switch. It’s up to you to create a compelling reason that you’re the better solution and persuade a wide range of stakeholders—those using the product, those signing off on the budget, and those who could tangentially benefit from your product—to make a change. An account-based approach is the most effective route to take with competitive displacement, to help you: 🥇 Quickly foster trust with buyers 🥇 Raise your brand equity across the marketplace 🥇 Impact your B2B marketing and revenue metrics so you can focus on providing premium customer service Head to the blog for insights and guidance on the 4 key steps to build a competitive displacement strategy with an account-based marketing (ABM) approach: https://hubs.li/Q02JNflB0 #abm #revenue #marketing #sales #b2b #strategy #competition #success

Unlocking the secrets to perfect marketing-sales alignment! In the dynamic world of business, ensuring synergy between marketing and sales is crucial for driving growth and achieving organizational success. But how do we bridge the gap between these two essential functions? 👇 Swipe through the carousel to learn about the 7 actionable steps that can help you achieve marketing-sales alignment. Stay tuned for more B2B marketing insights! #marketingb2b #sales #alignment #businessgrowth #marketingstrategies

🚀 Exciting News Alert! 🚀 Join the revolution in B2B sales and marketing with Enlyft! Discover how Enlyft is transforming the B2B GTM landscape with our Predictive Selling capabilities. Our innovative solutions are revolutionizing the way sales and marketing teams target, engage, and convert customers. #B2B #GTM #PredictiveSelling #SalesTransformation #Growth #SalesEfficiency #MarketingStrategy 🌟

Proving marketing impact on complex B2B deals is tough: ✅ MQLs rarely translate to sales in an intricate decision-making process. ✅ Sales teams are often left alone to deal with warmed-up accounts past the hand-off. That’s why companies selling to enterprises should ditch vanity metrics and focus on account-based experience & lifecycle revenue marketing instead. Read the full article for more insights on transforming martech from Dmitri Lisitski: https://bit.ly/3SxJKYM

[NEWS] We’re excited to announce the launch of four new predictive selling capabilities! Our AI-powered enhancements enable B2B organizations worldwide to identify, prioritize, and engage with the right buyers, taking a unique approach to achieving GTM success. Read the full article here--> https://buff.ly/3Q064Zh #AccountFit #BuyingSignals #IntelligentSnapshots #AIOutreach #GenAI #EnlyftBusinessEdition #EnlyftCompanyGraph #Enlyft

The convergence of Demand Gen & ABM is the future. A “double funnel” is NOT: This is why you’re seeing the (absurd amount of) acronyms: ↳ ABM = account-based marketing ↳ ABS = account-based sales ↳ ABSD = account-based sales development ↳ ABCM = account-based customer marketing These are all functions of an ACCOUNT-BASED GTM. Sales has generally adopted an account-based approach for years and the other functions are finally catching up. ABM is an essential component of an Account-Based GTM and isn’t going anywhere → it’s expanding. THIS is the future of B2B revenue teams. THIS is how you drive a unified GTM. THIS is the Account-Based Awakening. #b2bmarketing #abm #accountbasedmarketing #b2b

Nearly 40% of organizations do not have a functional sales/marketing relationship. Does that sound about right to you? We asked decision-makers at manufacturing and industrial organizations about the relationship between their sales and marketing departments, and what we found was that for roughly 4 out of 10 of them, the relationship ranged from "adversarial" to "nonexistent". Yikes. But that in and of itself presents a MASSIVE opportunity for improvement. Out of all of the findings to emerge from our 2024 B2B Marketing Mindsets research, that jumped out at me as major kick in the pants for anyone with an axe to grind with their sales department counterparts. It's time to bury the hatchet. https://lnkd.in/dEvhVxME #DigitalMarketing #IndustrialMarketing #B2BMarketing #MarketingResearch

Ready to supercharge you channel sales incentive programs? 📈 Here's how to make them work for you: 1️⃣ Tie to Opportunity Progression: Paying for closed sales is old school. Jump ahead of competitors by rewarding early engagement in potential deals. Pick strategic points in your sales cycle for maximum impact. 2️⃣ Payout for Market Intelligence: Gain insights into customers, industry segments, and solution applications. A well-designed spiff program provides valuable data even in complex distribution channels. 3️⃣ Strategic Spiffs: Align rewards with newer, strategic solutions. Accelerate adoption by incentivizing channels that proactively lead with your products or services. Read the full blog post at: https://hubs.ly/Q02dcpw50 #business #tech #channel #channaelreps #channelprogram #incentiveprogram #incentive #channelsales #b2b #b2bsales #sales #partners #marketing #channelmarketing #channelengagement

A good B2B marketing strategy is intrinsically more focused and targeted. ABM or Demand Gen, ultimately, B2B marketers are measured on revenue. As long as the strategy speaks to revenue goals, these acronyms are nothing but a distraction.