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As we spotlight this month’s focus on lead nurturing, let's dive into understanding the related terms and abbreviations we use: MSPs (Managed Service Providers) - external companies that remotely manage a client's IT infrastructure and end-user systems. VARs (Value-Added Resellers) - companies that enhance third-party products with additional features or services before reselling them to end-users. TOFU (Top of Funnel) - leads in the early phases of the buyer's journey. These leads are under consideration and need educational content to guide them and introduce your offerings. BOFU (Bottom of Funnel) - leads that are near purchasing decisions and actively evaluating your products or services. They require personalised, sales-focused interactions. MQL (Marketing Qualified Lead) - potential clients who are more likely to become customers because they have shown interest in a company's marketing efforts. SQL (Sales Qualified Leads) - leads that have undergone a screening process by the sales team and are considered prepared for direct sales interaction. Here we go! Now we speak the same language. Learn more: https://bit.ly/4eJP983 #ValueAddedResellers #SalesStrategy #BusinessGrowth #DemandFactor #LeadNurturing #SQL #BOFU #MQL #TOFU

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