DemandHelm’s Post

𝐆𝐞𝐭 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝟐𝟎𝟐𝟒! 🚀 Amazon Prime Day 2024 is just around the corner, and it's time to gear up for one of the biggest shopping events of the year! Whether you're a seasoned seller or new to the platform, preparing for Prime Day can make all the difference in maximizing your sales and brand visibility. Here are some essential tips to ensure you’re ready: ✅ 𝐒𝐭𝐨𝐜𝐤 𝐔𝐩: Ensure you have sufficient inventory to meet the anticipated surge in demand. Stockouts can result in missed opportunities. ✅ 𝐏𝐫𝐢𝐦𝐞-𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐞𝐚𝐥𝐬: Create enticing Prime-exclusive deals and lightning deals to stand out and attract more customers. ✅ 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Ramp up your Amazon advertising strategy. Use sponsored ads and display ads to increase your product visibility. ✅ 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Review and adjust your pricing strategy. Competitive pricing can significantly impact your sales volume during Prime Day. #amazonprimeday #amazonfba #amazonsellers

✨ Happy Amazon Prime Day! ✨ Here is a list of check-ins brands should make throughout the day to ensure the best performance. ✅ Order quantity maximums - Even though we set maximums, they reset on the backend. Continue to add products to cart to make sure the maximums are set to avoid large troughs post-deal. ✅ Deal suppressions - Audit deals thoughout the day to make sure the Prime Day badging is live on all listings including the deal landing page ✅ Inventory - Deep discounts can cause OOS that’s why I like to use autogen ads for DSP and you can easily swap products in and out of Sponsored Brand campaigns. ✅ Campaign Budgets - Dayparting is key! Schedule check-ins either your agency throughout the day for recaps on spend and performance. With higher bids comes higher risk to run out of budget early on. Leave your Prime Day check list items in the comments👇 Wishing you all the best on Day #2! #PrimeDay2024 #eCommerce #PrimeDaySuccess #eCommerceTips #OnlineSelling #DigitalMarketing #AmazonSellers

Get Ready for Prime Day: Tips and Tricks Coming Your Way! Hey everyone! 👋 Prime Day is just around the corner, and it's one of the biggest opportunities of the year to boost your sales and visibility on Amazon. To help you make the most of this massive event, I’ll be sharing some valuable tips and tricks tomorrow. 🎉 Stay tuned for tomorrow’s post and make sure you're prepared to take full advantage of Prime Day! 🚀 #AmazonAdvertising #PrimeDay #Ecommerce #DigitalMarketing #GetReady

Get Ready: Prime Big Deal Days are back in October It’s back! Amazon’s Prime Big Deal Days will return October 8th-9th, the first big sales event of the autumn period and lead up to (whisper it) Christmas. Beginning October 8th at 12:00 a.m. BST, Prime members will receive exclusive early access to seasonal shopping, featuring exciting deals on top brands, seasonal items, home essentials, popular toys, and more. This year, brands are gearing up for intense competition and significant discounts across core product ranges, driven by strong demand for savings despite high interest rates and elevated prices. As cost-per-click (CPC) inflation spikes during event days, companies will need to carefully strategise ad spend, with a growing focus on reach and video formats like Prime Video Ads, supported by Amazon’s advanced marketing tools such as Amazon Marketing Cloud (AMC). Our analysis shows that engaging shoppers early in the lead-up period is crucial for advertising effectiveness, while smart use of technology like AMC audiences and bidding rules will be key to success.

📢 Attention Amazon Sellers! Prime Day is coming, and if you use Sponsored Products ads with dynamic bids - up and down, there's an important update! 🚨 From the start of Prime Day until it ends, Amazon will temporarily increase the bid adjustment for "rest of search" and "product page placements" to 100% (up from 50%). This means your $1 bid could rise to $2. 💰 So if you notice a surge in bids, you know where to look. Here are a few quick Prime Day tips: - Start advertising on Amazon at least 2 weeks before the event (this is basically now!) 75% of shoppers are very likely to buy a product during Prime Day that they have already discovered in the lead-up to the event. - Review your stock and ensure deliveries will be able to get out on time. Set up FBM as a fallback option. - Check your listings. Are they optimized for mobile? Do they really show your products in their best light? Roll up your sleeves and only settle with the best! #amazon #primeday2024 #amazonads

Prime Day Bid Update 📢 Amazon has increased the maximum bids adjustments to 100% for Prime Day. Amazon is implementing a significant change to its advertising system for the upcoming Prime Day event, scheduled for July 16-17, by temporarily increasing bid adjustments for certain ad placements. For advertisers using the "dynamic bids - up and down" strategy, the maximum bid adjustment will rise from 50% to 100% for ads on "rest of search" or product pages. This change will be effective throughout Prime Day. This potentially could lead to higher CPCs as advertisers may push the bids and placement multipliers to gain more and more visibility during the Prime Day Event. Potential impact, may be budget being utilized early and advertising costs to shoot up. Once the Prime Day Event is concluded, the bidding system will go back to its earlier model. Link to the article: https://lnkd.in/gbr_ybWh. #PrimeDay #AmazonAds #AmazonPrimeDay #Amazon

🔅𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲📢 Amazon Prime Day is set for October 8-9, and it’s right around the corner. If your listings aren’t optimized yet, you’ve got about 20 days to fix them up. Use this time to find the best keywords and make sure your products rank higher. The earlier you start, the less it’ll cost you. Here’s a fact: as Prime Day gets closer, advertising costs tend to skyrocket. Act now while prices are lower. Waiting until the last minute can hurt your budget. Also, don't forget to submit your deals. Prime exclusive discounts can give you a serious boost during the event. It’s one of the best ways to stand out in a sea of sellers. Now is your window to make the changes that matter. Make sure your listings are ready. Follow 𝐒𝐚𝐟𝐮𝐫𝐚𝐡 𝐒𝐚𝐥𝐦𝐚𝐧 for more Valuable Content!

Are you prepping your ads for Prime Day now? 📌Set Clear Budgets Decide clearly how much you want to spend. Consider a budget increase, but stick to what suits your cash flow. 📌Focus on Key Products Identify the best products with good margins, healthy sales, and conversion rates. Use last year's data for insights and put more focus on those products. 📌Plan for Discounts Decide on the products for discounts or deals. Analyze which items can benefit the most from promotions. 📌Monitor Automated Bid Rules Check all bid automation rules. Make sure they align with the high-traffic days of Prime Day. If you want to increase your sales 10X these prime day follow all these ad strategies. #amazon #amazonfba #amazonppc #amazonppcexpert

Are you prepping your ads for Prime Day now? 📌Set Clear Budgets Decide clearly how much you want to spend. Consider a budget increase, but stick to what suits your cash flow. 📌Focus on Key Products Identify the best products with good margins, healthy sales, and conversion rates. Use last year's data for insights and put more focus on those products. 📌Plan for Discounts Decide on the products for discounts or deals. Analyze which items can benefit the most from promotions. 📌Monitor Automated Bid Rules Check all bid automation rules. Make sure they align with the high-traffic days of Prime Day. If you want to increase your sales 10X these prime day follow all these ad strategies. #amazon #amazonfba #amazonppc #amazonppcexpert

Prime Day isn't just about Amazon anymore. Are you aware of the pricing strategies some sellers are using to capitalize on Prime Day's massive traffic? Discover more in our latest blog post! 📦🔍 #PrimeDay #Amazon #OnlineShopping