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📣 Walmart is offering its marketplace sellers more advertising options, allowing them to create and manage Google Shopping campaigns through its self-serve advertising portal. This includes the ability to use Google Shopping Ads to promote their products and leverage Walmart's bidding algorithms for better ROI. 🌐 Sellers can use this portal to promote their products through Google Shopping Ads, appearing in Google search results. 💰 Walmart's proprietary bidding algorithms aim to optimize ad budgets and product selections for maximum ROI and sales. 🚀 The move is designed to boost traffic to sellers' Walmart product pages and enhance return on ad spend (ROAS). 📈 Walmart Marketplace has grown rapidly, with over 400 million SKUs, offering independent sellers greater reach. 👍 Walmart aims to enhance its ecommerce capabilities and compete more effectively with Amazon. #Ecommerce #DigitalMarketing #Advertising #GoogleShopping

🚨 Attention Small Business Owners & E-Commerce Marketers! 🚨 I recently came across a concerning situation that every seller using online advertising platforms should be aware of. A small business was faced with a significant challenge when Amazon continued to advertise their products in California —despite the fact that they couldn't legally sell there due to strict local energy regulations. This misalignment between ad targeting and legal sales capability led to a staggering loss of $200,000 to $300,000 in ad spend, with zero return possible in that market. What’s more troubling? The business owner's efforts to rectify this with Amazon only resulted in a $15,000 refund, a fraction of the total loss. This incident sheds light on a critical gap in Amazon's advertising system, particularly its lack of geo-targeting features, which has been a point of criticism compared to more sophisticated systems like Google Ads Why This Matters This scenario highlights the broader implications for all of us in the digital selling space. It underlines the importance of: - Understanding the capabilities and limitations of the ad platformswe rely on. - Being vigilant about where our ads are being displayed to avoid similar costly mistakes. - Demanding better features and more control over our advertising campaigns from platforms that continue to push boundaries in other areas of technology. Broader Market Implications As the e-commerce market continues to grow globally, with cross-border e-commerce expected to reach USD 7.9 trillion by 2030, it’s crucial for platforms like Amazon to evolve and address these fundamental issues. We need systems that not only match products to potential buyers but also respect regional compliance and legal restrictions to truly support the growth of small businesses. Call to Action Let's use this as a rallying point to demand more from our digital platforms. As entrepreneurs, marketers, and business owners, our voices can drive platforms to innovate and provide solutions that match the sophistication of the marketplaces they host. Have you encountered similar challenges with your digital advertising efforts? How do you manage your ad spend to avoid wasted budgets? Let’s share insights and push for a better digital marketplace together. Insights from the Worldwide Retail Ecommerce Forecast 2024 report by Emarketer #DigitalMarketing #Ecommerce #AmazonAds #SmallBusinessTips #AdTech #OnlineAdvertising

As the ecommerce industry continues its exponential growth, it's essential for businesses to stay ahead of the curve. Piero Pavone, CEO of Preciso, highlights how brands can harness the power of programmatic advertising, especially for those hosted on BigCommerce. 🎯 So, how can brands make the most of programmatic with BigCommerce? Piero suggests integrating smart-bidding technology... 👇 Read the full Marketing Donut article to find out more: https://lnkd.in/d-EPrNXQ #ProgrammaticAdvertising #BigCommerce #DigitalMarketing #Preciso #precisobidsmart

📈 Embracing New Advertising Horizons: A Leap Forward for E-commerce 🛒 In the evolving digital landscape, innovative advertising channels are emerging, paving the way for e-commerce brands to connect with consumers like never before. Here’s a glimpse into the new advertising horizons and why they matter for e-commerce companies: TikTok's 'Out of Phone' Advertising: TikTok has introduced an 'Out of Phone' advertising option, allowing brands to expand their promotions beyond the app, reaching audiences in new, engaging ways. Reddit’s Retail Advertising Handbook: Reddit has published a handbook for retail advertising, offering valuable tips and best practices for brands to navigate the platform and connect with its diverse user base. These advancements come at a pivotal time as e-commerce continues to soar: By the end of 2023, e-commerce sales are expected to grow more than 10%, with 20.8% of retail purchases projected to be made online. With social commerce expected to account for 5.9% of total U.S. e-commerce sales in 2023, indicating a growing integration of social media and online shopping. The intersection of innovative advertising options and the burgeoning growth of e-commerce presents a ripe opportunity for brands to foster deeper connections with consumers and drive sales.

Favorite so far: 10. The Third Wave of Digital Advertising’s Next Three Waves: Part 2 Most looking forward to: 🥫 What the World’s Top CPG Advertiser is Getting Right—and Possibly Wrong—With Its Digital Advertising Strategy Agree with John Reiss to mix things up on the content length as people have different preferences so having both long form and short could help! If you haven't subscribed, I recommend that people consider it as will be worth it. Maybe a sweet 16 bracket of Retail Media Networks and/or CPG RM execution would be interesting to put together for audience to participate.

I just finished reading an insightful article from Harvard Business Review about how major retailers are transforming into advertising platforms. The success of companies like Amazon, Walmart, and Target in creating and operating their retail media platforms is impressive. For instance, Amazon earned $46.9 billion from advertising in 2023, making it the third-largest advertising platform in the United States. Retail media refers to the various ways in which retailers use their platforms to sell advertising space, much like how traditional media companies operate. There are three main categories of retail media programs: 1- High-Low Pricing Retailers: These retailers, such as CVS and Tesco, focus on delivering digital coupons through loyalty and rewards programs. These coupons are highly targeted and timed to arrive just when customers are about to make a purchase, making them extremely effective. 2- Retailers with Fewer Promotions: Companies like Walmart and Amazon use their retail media platforms to offer sponsored search and advertising on their e-commerce sites and other digital channels. The focus here is on helping customers find products rather than discounts. 3- Extended Reach Retailers: Some retailers go beyond their e-commerce sites and sell advertising on third-party platforms like Facebook, YouTube, and TikTok. This helps manufacturers build their brands earlier in the purchasing funnel, during the brand identification and preference formation stages. So, where do postal retailers fit? If a postal retailer has the following: -Existing digital infrastructure, -Customer data utilization, -Broad customer reach, Then postal retailers fall primarily into the second category of retail media (Retailers with Fewer Promotions). This got me thinking about how postal retailers can capitalize on this trend. By leveraging their extensive retail network and customer interactions, postal retailers can create their own advertising platforms. Here are a few ways to benefit from such an approach: - Postal retailers can generate significant revenue by offering targeted advertising through their retail branches and digital channels, just like Amazon and Walmart. - By utilizing customer data, postal retailers can offer personalized digital coupons and promotions, increasing customer loyalty and sales. - Collaborating with brands to advertise their products can strengthen postal retailers’ relationships and open up new business opportunities. - Implementing advanced reporting and transparency measures will ensure effective tracking and optimization of ad spend, providing clear value to postal retailers’ advertising partners. I encourage my colleagues and peers in the postal and logistics sector to read the attached PDF to understand more about this transformative opportunity and how we can collectively drive forward our industry's growth and success. #LogisticsLeadership #RetailTrends

Jie Cheng （程捷）made an analogy at a panel she was on with Imteaz Ahamed last year at Groceryshop that has really stuck with me and I have used countless times to explain the importance of optimizing PDPs before pumping ad dollars into potentially futile conversion efforts. I probably won't do it justice, but essentially, she said something to the effect of: Think about when you are having a party. You wouldn't just invite people over to your house when it's a mess, with no snacks, beverages, decorations, or music, and expect people to stay a long time and enjoy themselves, would you? The same goes for our PDPs and digital storefronts. Proper optimization is critical for increased CTR and CVR. 4+ years into my digital commerce journey, and I'm not as shocked as I used to be when I see brands pumping dollars into lackluster PDPs thinking that high ad spend will ultimately net out—it's just not the case. But when you consider the sheer amount of often manual work that folks are managing when it comes to managing an omnichannel strategy and marketplace strategy, it makes sense why that type of hope has become a strategy for some. As brands look to scale to other marketplaces and channels outside of direct and Amazon, the amount of manual work, data aggregation, insight mapping, and prioritization of meaningful RGAs (revenue-generating activities) will only continue to get more and more difficult to manage. If you are looking for tools to help your team combine automation and tech in tandem with manual activations that drive profitability and revenue growth, here are some SaaS/agencies you should check out. Please note, I have no affiliation or partnerships with any of these companies (except 1, happy to speak to it in a DM); they are just solutions and service providers I know work and have had huge impacts on some businesses I've worked with (currently and in the past). Plus, I know they all offer great customer service for managed clients. Amazon advertising: Intentwise, Quartile, Pacvue, Adbrew (APAC), Ampd Omnichannel: Ampd, Skai, Rithum Content syndication: Rithum, Salsify, Plytix Inventory Management: Cin7, SkuVault Core by Linnworks Full Service Agencies: Nectar, Market Performance Group, btr media, Pumpkin Patch Marketing LLC And of course, if you are looking to maximize your revenue recovery efforts on Amazon, please give us a look at Getida. Our singular focus is maximizing FBA reimbursements for our customers, and as more and more of the worlds emerging and largest brands begin to deploy 3p strategies, we are pleased to continue this work of being trusted partners for so many in this very underutilized RGA. The days of silos, and manual "grunt" work should be far behind you if you are looking to truly execute a strong digital commerce strategy. The best leverage tech and automation to ensure the talented people pulling manual levers are executing with precision and maximizing the impact they have. Hope this helps!

Welcome to the next RMN. Shop Premium Outlets, A Simon Digital Marketplace has just launched its Retail Media Network  powered by Mirakl Ads. Three Points of Interest: #Monetizing Web Traffic: With projected global retail media spending set to reach $160 billion by 2027, this trend is a golden opportunity for online retailers to monetize their web traffic #CrossCommerce Solution: Mirakl Ads offers access to some of the world’s largest marketplaces, allowing businesses to maximize their return on investment. #Empowering Publishers: Unlike existing solutions, Mirakl Ads empowers users to define campaign performance metrics, ensuring greater advertising revenue and control. Neel Grover Octavie Gosselin Path to Purchase Institute Read more about this initiative below. #RetailMedia #eCommerce #Innovationhttps://lnkd.in/eiE5p7s6

💡 Did you know that the average US customer spends around $2,500 annually at Walmart? 🛒 This presents an unparalleled opportunity for sellers looking to tap into one of the largest e-commerce platforms in the USA. 🚀 Smart sellers understand the power of diversification and actively include Walmart as one of their key marketplaces. With millions of high-intent shoppers and an extensive array of products, Walmart serves as a unique stage to showcase your offerings and significantly boost sales. 🚀 However, merely listing your product on Walmart won't cut it. To truly capitalize on this platform, you need strategic advertising to generate sales and ensure profitability. But no worries, it's not rocket science 😃! Here are a few simple strategies for you: 1️⃣ Define Clear Business and Campaign Goals: Align your ads with your business objectives, whether it's brand awareness or market share. 2️⃣ Use The Right Mix of Automatic And Manual Campaigns: Balance automatic and manual campaigns to explore new audiences and refine your strategy. 3️⃣ Analyze In-Store vs. Online Sales: Tailor your ads to different customer segments based on their shopping behavior, whether online or in-store. 🚀 Ready to discover the rest of the strategies? Read the full guide here:  https://lnkd.in/gTprWka2 🚀 #ecommerce #ecommerce_success #walmartselling #walmartadvertising

Empowering Retailers for a cookieless era, Preciso's COO Larraine C., delves into democratising advertising and retailers' strategic readiness as third-party cookies fade. 🎯 Their recent integration with Shopify levels the field, offering real-time bidding to smaller vendors, while Preciso's server-to-server tracking offers a neutral bridge, enabling advertisers and merchants to navigate this transformative landscape together. Read more about it below: 👇 https://lnkd.in/e4rgs2ZD #precisobidsmart #smartbiddingplatform #preciso #adcampaigns #campaignoptimisation #digitaladvertising #programmatic #adtech #shopifyintegration #shopify #audiencedata #cookies #CookielessFuture #thirdpartycookies