Deniz Tekin’s Post

🎯 Back to basics with a modern twist! 💫 J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

🎯 Back to basics with a modern twist! 💫 J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

🧭 Navigating the modern marketing landscape requires empathy. Understanding your consumers' evolving needs and desires is crucial for building authentic connections and shaping expectations around your brand's values. J.M. Smucker's CMO emphasises the importance of tapping into cultural trends with genuine engagement. #BrandStrategy #BrandBuilding #Marketing

Did Sunday's Big Game leave you rethinking your brand strategy? Susan English, SVP, Director of Strategic Communications, shares insights into Gen Z’s brand expectations and how to score longer-term engagement with this critical audience – and avoid costly fumbles along the way. Check out the article here: linktr.ee/gatesman #GenZReframed #GenZ #Brand #SuperBowl

Pop-up brand activations can help brands reach their target audience in memorable ways that buoy the bottom line. Learn to leverage the magic of pop-ups in 2024. Here's how 👉https://bit.ly/3SofrDt

In case you missed it on Gatesman's page, I shared out an article last week on Gen Z's brand expectations. While it includes some fun Super Bowl-specific insights, the general marketing tips are more universal. Overall takeaway: Be Good. Be Real. Be Consistent. #genzreframed #genz #genzmarketing #brand

👜 Building the brand process steps: 👜 1. Identify brand value and positioning strategy 👜 Brand value is offering quality, reliability, and relevance, fostering trust and emotional connections with consumers. These factors helps in increasing brand value. 👜 positioning is understanding target audiences, analysing competitors, and articulating a unique selling proposition. 👜 2. Plan and implement the market program 👜 Defining clear objectives and understanding your target audience then execute the plans. 👜 3. Measure and evaluate brand performance 👜 Continuously monitor performance. Evaluate results to ensure success and business growth. 👜 4. Build brand loyalty and brand equity 👜 Building strong connections with customers and creating value that goes beyond products or services. Engage customers through personalised experiences, loyalty programs, and consistent communication. #MKTG5519 #IntegratedMarketingCommunications #Buildingthebrand

🧭 Navigating the modern marketing landscape requires empathy. Understanding your consumers' evolving needs and desires is crucial for building authentic connections and shaping expectations around your brand's values. J.M. Smucker's CMO emphasises the importance of tapping into cultural trends with genuine engagement. #BrandStrategy #BrandBuilding #Marketing

Did you know that the words you use can influence your brand perception? 🗣💬 Our perception study analyzes the relationship between language and consumer preferences in the context of beverages. 🧃⚡ These associations impact brand positioning and product perception. They will also help you develop more effective brand messages, emotionally connecting with your audience and setting you apart from the competition. 😉📣 Contact us right now to learn more about our Perception Studies and how they can drive your brand's success! 📩 #MarketResearch #DataAnalysis #BrandPositioning #MarketStudies #DataAnalytics #MarketTrends #BusinessStrategies

Effective brand activation involves creating impactful experiences that build lasting emotional connections. The key is to make these experiences authentic, memorable and aligned with your core values. We build strong brands that turn passive audiences into active advocates, driving both immediate engagement and long-term loyalty. #brandactivation #branddevelopment #brandengagement #brandadvocate #brandvalues #corevalues #brandexperience #brandloyalty #brandstrategy