Deniz Tekin’s Post

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Market Researcher

J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

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