Top Voice in AI I Global Account Director I Claro I Driving Digital Transformation | Security | IoT | SaaS | AI and Analytics I Fortune 500-1000 | xSalesforce | xT-Mobile for Business Enterprise | 40 under 40
The event, which is the largest consumer tech conference of the year, is known for robots roaming the show floor, splashy presentations from big tech companies and the launch of oddball products, such as last year’s buzzy $3,000 self-driving stroller and color-changing cars. But the event is also a breeding ground for dealmaking among executives, manufacturers and retailers across various industries. It can set the stage for some of the biggest tech trends of the year and shine a spotlight on how companies intend to be part of those conversations. “Perhaps the question to ask is what AI will not touch this year,” said Dipanjan Chatterjee, a principal analyst at Forrester. “ChatGPT has fueled such a frenzy over the last year that companies feel the AI train is one they must scramble onto, even if they have no idea where it’s going.” Chatterjee said to expect AI in everything such as chips and cards from companies including Intel and Nvidia, and consumer devices like refrigerators from Samsung with the “AI Family Hub.” Varying panel discussions will hit on AI’s possible impact on jobs and ethical considerations. The Consumer Technology Association, which hosts CES each year, said it is expecting about 130,000 in-person attendees this year, up from about 115,000 last year and 45,000 in 2022 amid concerns of the Covid-19 Omicron variant. CTA is once again offering a livestream for some events this year. The show will feature more than 4,000 exhibitors and 1,200 startups from all over the world. Featured speakers will include executives from companies such as Samsung, LG and Microsoft, as well as discussions with Snap co-founder and CEO Evan Spiegel and Walmart CEO Doug McMillon. Apple, which is typically absent from CES, is once again not expected to participate. About 60% of the Fortune 500 companies will be in attendance, according to the CTA, enabling diverse product launches and discussions around all areas of tech and beyond. Beauty is now an official product category at CES, with L’Oreal CEO Nicolas Hieronimus delivering the company’s first CES keynote.
