Reflecting on last week's 'Walk the Work’ session during Cannes alongside our partners at Contagious. Our very own Julie Scelzo, Chief Creative Officer, Chicago and Global accounts, joined Paul Kemp-Robertson, Georgia Malden, and David Beresford at the Dentsu Beach House to discuss the inspiring work on display this year and her perspective from the jury room. 🌟 Want the full scoop on Dentsu Creative at #Cannes? Learn more ➡ https://lnkd.in/e2if4NMr
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As another #Canneslions wraps, tune into the latest episode of The Human Element where we are joined by Prerna Singh Mehrotra, Chief Client Officer and Media Practice President at dentsu APAC, and Rafik Belmesk, Chief Strategy Officer at Dentsu Creative Canada, who took part in this year’s Cannes Lions Jury, to discuss key themes around the award winning work, how the craft is evolving, and the importance of Cannes for brands. https://lnkd.in/eHqvufHk #TheHumanElement #CannesLions2024
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"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE
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Some gems here.
Our 2024 Cannes website is officially LIVE! 🏴☠️ Welcome to TBWA’s home for disruptive creativity at this year’s Cannes Lions International Festival of Creativity. Explore the contenders from around our global Collective – work that defies convention across an unlimited creative canvas. We’re immensely proud of the truly impactful, innovative work that has been made over the past 12 months and that are in the running for a Lion. 🦁 Go and check it out 👇 https://lnkd.in/gDk4-aiN #CannesLions2024 #TheDisruptionCompany
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part of the perfect product placement (or... co-lab) is finding a product that 1. is natural, and makes sense in the space, and also helpful if 2. you actually like the product. check out Kevin. he's casually drinking the coffee. it's coffee. he's relaxed drinking it. he casually mentions he likes it. that's it. you don't have to sell WHY he likes it- or why it's there. #branding #collaborations #funny #ads #marketingandadvertising
Kevin Costner stars in first U.S. ad in 30 years in collab with Green Mountain Coffee Roasters: https://ow.ly/PUG450Q7Zmp In the spot, created by Havas New York, Costner is on a film set in the American West looking over a shot when he’s pulled away by a crew member to discuss brand collaborations—or “collabs,” as they’re repeatedly referred to in the ad. “What’s a collab?” Costner replies, pronouncing the seemingly foreign term “CO-lab.”
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CEO of Kru Live Global, Campaign Experience Award Judge, The Drum Experience Award Judge, Voted 6th in The Event 100 Club, Mentor with Elevate Mentoring
We are a month on from the Campaign UK Breakfast Briefing ‘The Year Ahead’ where speakers including Leo Burnett's Chaka Sobhani and Saatchi & Saatchi’s Richard Huntington, discussed what lies ahead for adland in 2024. Besides the continued and healthy conversations around inclusion, hybrid working and AI, here are the three thoughts that have stayed with me… 1. Times have changed: Our nights out will begin and end earlier. The hardest reservation to get in a restaurant now is the first sitting, the National Theatre are trialing earlier show times and Annie Mac is hosting raves that get you home before bedtime. Let’s check our audiences are still where we think they are. 2. We are responsible for setting the tone: I’ve always subscribed to the theory of the self-fulfilling prophecy so was pleased to hear the panel acknowledge how powerful this can be as a collective. Optimism and hope starts with us. There’s enough doom and gloom out there. Let’s not add to it with more negativity. Sew the seed of positivity and possibility and watch it flourish. 3. Find the fun: Dan Morris from The Or said it’s our job to “sprinkle some sugar on the medicine“. In challenging times we need a spark of joy. This certainly explains the wave of briefs we have received that are steeped in comedy or nostalgic nods of happier times. More of this please creatives! #CamYearAhead #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople
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VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings
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One of the boldest presentations at the Cannes Festival was Mark Ritson's. In a packed room, Ritson questioned the true importance of creativity in advertising. His standout chart was bold: Cannes-awarded creatives from the past three years, measured by System 1, haven't outperformed the market average. This highlights a critical lesson: we often award creativity for its own sake, not its business impact. Cannes celebrates creativity, but Ritson's analysis challenges us to rethink our priorities. Creativity is important, but it's only one element of an entire marketing strategy and, when measured, is not one of the leading factors of success. #CannesFestival #MarkRitson #CreativityInAdvertising #BusinessImpact #MarketingInsights #RethinkPriorities
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Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity
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Brick by brick, we’re transforming healthcare from what it is, to what it should be.
We would never tell you that we are the Best Communications Agency. That would be awfully presumptuous. But based on our body of work this year, the top creative leaders (in and outside of health) seemed to think so. And our lawyers always told us to never argue with a jury. Find out what persuaded them by dropping a note to William (New York) at wmartino@realchemistry.com or James (London) at jgraham@realchemistry.com *Thank you #CreativeFloor for all the accolades (16 winners, 7 different brands, 9 different campaigns) and to Shaheed Peera for putting on a great show every year, for a good cause. Most importantly, thank you to all of our clients, for knowing creative work is effective work.
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