Dentsu Creative US’ Post

Our Engagement Manager and resident #wargamer Kevin Williamson had a great conversation today with Seth Crofton about Maslow's hierarchy of needs and whether it could be adapted for professionalizing the industry. At #ConnectionsUS this year, a great presentation was given on professionalizing #wargaming and it started with defining the term #wargame, what makes up a wargame and what components are required to constitute a wargame. Could we take Maslow's model and categorize those components into #wargaming functions and/or needs? "Just because I have miniatures doesn't mean I have a wargame" - Seth Crofton What does the client (player) need for their specific use case and could we as a community come together to develop a restaurant menu of sorts for them to choose from? A Level I-IV may vary in component requirements but give options to the client to create the experience they wish to have. Food for thought on your Monday and we wish you well from Battle Road.

Are you ready to spin up a burning, fruit-themed fortune? Our brand new fiery-themed slot: 1-2-3 Wilds on Fire, is out now! 🔥 Featuring all the familiar fruity symbols and iconic casino-style sounds, this red hot release features a 5x3 reel layout, 10 fixed paylines and wins that pay from left-to-right and right-to-left – resulting in a medium-high volatility and maximum wins of 1,500x the bet. 🍒🍋🍊 💬 Our Co-founder and Chief Product Officer, Martin Frindt said: "We always try to push the boundaries of what’s possible from a classic fruit-themed slot – and in our new 1-2-3 Wilds On Fire, we think we’ve really managed to turn up the heat!" Read more: https://lnkd.in/g5cWs6Gf #iGaming #OutNow #GermanAccent #WildsOnFire #iGamingWithAGermanAccent

Me telling the Masked Guard from Squid Games how hospitality with Crepes a Latte can drive traffic, increase dwell time, and help people connect when the stakes are high. I feel like that last part really sealed the deal. #crepesalatte #marketing #hospitality #experientialmarketing #experientialevents #experientialhospitality

Chicken Ranch Casino Resort Leverages Gaming Analytics and A.I. for Strategic Growth — allowing the team to focus on creative campaigns rather than mundane tasks such as sifting through data and running reports. General Manager, Eric Barbaro, says this strategic integration has streamlined training processes, reduced costs, and shifted the team's focus toward creative and strategic work. In this video, Eric shares insights on how Gaming Analytics has enhanced operational efficiency and fostered a more innovative work environment, marking a significant leap in the casino industry's approach to making operation more efficient. #AI4casinos

Our work with The Walt Disney Company, Ravensburger UK and Havas Jump Agency is approaching its final stages as audiences across the country get their hands on the new trading card Gane, Disney Lorcana. YouTube integrations are one of my favourite forms of inventory within this industry. It offers evergreen performance. As the content continues to grow, so does the brands performance without having to reinvest a single extra penny, a USP when compared to all other media spaces. In some instances, we've seen a high as 78% content growth just 6 months after the campaign term, delivering over 204% growth in CTR. On another YouTube video, we're still seeing high sentiment comments coming in with a growth of over 4.1M views over the past 5 years. Have a look at this integration at 4:09 with one of the UK's most renoun boardgames creators, No Rolls Barred via Fourth Floor. It's the perfect example on how to integrate a brand into a creators content without disrupting the audiences expectations. #YouTube #InfluencerMarketing #Evergreen

What a superb collaboration! Coca-Cola and Marvel have just unveiled their latest ad campaign, and it's nothing short of spectacular! Combining the timeless refreshment of Coca-Cola with the dynamic spirit of Marvel superheroes, this campaign sets a new benchmark in creative brand partnership. https://lnkd.in/gT5UDJei This isn't just about two giants coming together; it's about creating moments that resonate with fans worldwide. Through an engaging mix of storytelling and branding, Coca-Cola and Marvel masterfully harness their collective appeal, showing us how powerful narratives can elevate product experiences in a crowded marketplace. The use of augmented reality to bring superhero characters to life right from the Coke cans is a stroke of genius. It's interactive, fun, and incredibly engaging, providing a unique way for consumers to connect with the brands. As marketers, we can learn a lot about the power of collaboration and innovation in storytelling from this campaign. When two culturally iconic brands like Coca-Cola and Marvel join forces, the creative possibilities are endless. Let's think about how we can apply similar creativity and innovation in our own strategies. #CocaCola #Marvel #MarketingStrategy #BrandCollaboration #InnovationInMarketing

In reference to my previous post, here's an example of how Brands can successfully use Gaming advertisements, to achieve impactful and creative results, the possibilities are endless..

EAT MY BURGER IN PEACE #shorts #REDHEADGAMINGSTUDIOS #SKULLpturedGaming #PS4 #Ps4Pro #PS5Share #PS5 #gaming #xbox #gamers #playstation #videogaming #xboxone #walkthroughs #videogames #videogame #youtube #youtubegaming #Pc #Pcgame #pcgaming #Pcgamer