When your brand is in the business of assisting people, you look no further than the greatest assist of all time to help tell that story. We're excited to exclusively share our latest work with Lowe's featuring Lionel Messi 🐐 ⚽️ “We want to really push the brand and start defying category convention.” - Jennifer Wilson, CMO of Lowe's Companies, Inc. The campaign “brings to life this idea of assisting people, whether it’s on the field, in our communities or in our aisles,” Wilson said. “That was really the strategic umbrella behind this campaign.” More via ADWEEK: https://lnkd.in/ganETBub
Well done! You've hit all the marks with this ad Dentsu Creative US. It speaks to the value that Lowes provides it's customers as well as bringing awareness to net new audiences showing them what makes Lowes better! The exposure Lowes will have during Copa America, woo! 👏 Can't wait to see how else you'll help Lowes continue to grow!
It’s been a wild start to our relationship! Appreciate y’all being on the bus with us and here’s to more great work ahead!
Worst commercial I’ve seen in a while.
This is great! Who doesn't love Messi?
Great Creative, Dentsu!!
Lee Boshes, MS inspiration!
Chief Marketing Officer at Lowe's
3moTHRILLED about what’s ahead for us!