Dentsu Lab Tokyo’s Post

THE IMPORTANCE OF OPEN INNOVATION As the world gets bigger and smaller at the same time it is important to find things which unite with universal characteristics. The world gets bigger in population and options. It gets smaller by increasing the reach of media and industry, and increasing the ease of communication and transport. Open innovation is one of those things that transcends cultures and limitations because it only focuses on inclusion, participation, and benefits for all. This is why we believe ALL companies, ALL organizations, ALL customers should have access to open innovation. Everything we do in openinnovation.me is dedicated to this vision. All our clients and partners agree. #openinnovation #innovation

The "Facilitated Innovation Journey" fosters innovation by helping teams engage more authentically with consumers first-hand through overcoming five key obstacles: action bias, intimidation, internal/external barriers, and inertia. It involves cross-functional teams and combines workshops and insight expeditions over 30 days. Flexible online and offline options cater to diverse needs, fostering a culture of innovation grounded in deep consumer insights. Please click here to read more - https://lnkd.in/gQK3RMen

🌐 Your brand's global impact! Share an idea to expand digitally worldwide. The most visionary concept wins a 20% discount on our global digital strategy services. Ready to conquer new horizons? Contact mamaCloud and let's go global! 🚀🌍 #GlobalDigitalExpansion #DigitalHorizons

Exploring FUNKE Media Group's Tech-Driven Transformation! FUNKE Media Group's digital transformation journey yields impressive results; reshaping its IT structure and department into FUNKE Technology enabled greater focus on innovation and digital transformation. In the article below, Heimo Krum, Deputy Chief Innovation Officer, shares insights into how technology is steering innovation and digital transformation at the company. Read the full article here to learn more about #digitaltransformation, #media, and #newspapers: https://lnkd.in/gh37k_JT

In a world that thrives on innovation, finding harmony between technology and creativity is key. 🌐🎨 I recently explored this delicate balance. It's fascinating how weaving these elements together can lead to powerful outcomes. How do you navigate the intersection of tech and creativity? 🤔 Share your thoughts below and let's spark a conversation! 🔗 #TechCreativityBalance #InnovationJourney

"Too many companies make the mistake of releasing what they have decided to build and leave it to customers to deal with it, whether it’s a good experience or not. So, what are the best ways for organizations to deploy experience research and advance a people-centered design culture?" - Jason Giles, VP of Product Design Download our collaborative report with SoDA: The Digital Society to discover the answer to this and more 👇 https://lnkd.in/eXirUfnH

Variety is the spice of qual. We are so lucky to be working on a mix of innovation, design and brand strategy projects for big global clients and new generation start-ups, in countries all around the world. This cross-fertilisation of cultures, ideas, challenges and behaviours is what inspires us to stay forever curious #qualitativeresearch #innovation #designresearch #marketresearch #insights #brandstrategy

Today is National Innovation Day! This day holds a special place for us as innovation stands as a core value within our agency. Take a moment to embrace intellectual curiosity, nurture disruptive ideas, and encourage fresh solutions to complex problems. Join us in fostering intellectual curiosity, nurturing disruptive ideas, and promoting continuous learning – today and every day!" #InnovationDay #Innovation #MarketingDigital #MarketingIdeas

In a world where change is the only constant, adapting to new trends and evolving platforms isn’t just a necessity—it’s an opportunity. Embracing these shifts in marketing allows us to discover fresh perspectives, drive innovation, and stay ahead in an ever-competitive landscape. Here’s to leveraging change and turning it into our greatest strength! #Innovation #MarketingEvolution #EmbraceChange