dentsu reposted this
Our very own Sadie Schabdach, EVP of Influencer Marketing, shared insights on the future of #influencer marketing and what #creators seek in brand partnerships: "There’s an expectation from the creators’ side that, if they are partnering with a brand, that brand is going to sit on the same ethical spectrum as them." Read more via Ad Age ⬇ https://lnkd.in/dCpsYr_g
Insightful!
Omni-channel lead driving retail strategy for business success.
2moGreat thoughts from a smart pro!