Dentsu Creative’s Post

Live events are more than just gatherings, they’re transformative adventures. As global fans chase unforgettable experiences abroad, strategic partnerships can elevate the fan experience to new heights, creating unparalleled value for cities, rightsholders, and audiences alike. Read the complete trends report here: https://bit.ly/46Ocvpl #InsightsbyIMG

As we begin to catch up from the exhilaration, energy and well-earned exhaustion that makes #Cannes, I want to share some of my thoughts that I hope will live beyond the week. 1. Latino unity and pride became Latino community and productivity at Cannes.  As more and more #Latinos reclaim our #Latinidad, we are inspired and uplifted by each other.  When we actively come together as a community we create the kind of critical mass we need, build our own networks, and drive progress together.  It is reinforcing to engage as a group. Our shared voice  empowers and emboldens our individual voices. 2. Partnerships are best when they are allyships.  Without question, we took greater flight at Cannes this year because we had partners who not only showed up but sponsored our events, participated in them, opened up their audiences to ours.  I want to call out Cannes Lions International Festival of Creativity's Chair, Philip Thomas, as well as Republica Havas, Procter & Gamble, National Football League (NFL), LERMA/. @MEL, REMEZCLA Media Group, Malka and Nielsen.  The sponsorships made our work possible.  Their belief in us helped us  soar. 3. The facts fuel the future.  We came to Cannes with a solid business case for the Latino market —data about our $3.4 trillion purchasing power and our $3.2 billion GDP. We drew the arc for the future, that our 20% population, which is the youngest and fastest-growing will grow to 30% of the population in the future.  Data makes storytelling powerful and persuasive. 4. Diversity isn’t an add-on.  #Marketers who not only understand their consumers but reflect their values are rewarded with sales, profits and long-term brand loyalty. So, for all the noise and backlash about DEI, take a look — the best of the best companies understand that inclusivity is not a box to tick, it’s a smart business strategy. Marketing is about the future and Latinos are the future. 4. We must keep driving Latino visibility on global platforms.  It is important for us to be in all the rooms where it happens — not just Cannes but also Davos and Advertising Week and any other platform where we can and must be part of the discussion. We also have to show up for each other. It is important for us to learn and listen from each other, build an agenda together and speak from the same script. Cannes was successful by so many measures.  The relationships between Latinos and brands, agencies, media and technology are being built and fortified all the time.  Our shared interests create a win for everyone and together we can write a future that is productive, prosperous and purposeful for all.

How well does our creativity perform on the global stage? If you believe we lead, this is for you. I dropped in on a research led discussion by the Creative Industries Policy and Evidence Centre (PEC) feat. The CEO of the BPI Dr Jo Twist OBE (she/her) and Caroline Rush CEO British Fashion Council. This is what I heard. For all our soft power as a nation we have a very siloed approach to culture, tech and creativity. This is in stark contrast to trailblazing nations like South Korea who make no distinction and encourage culture and optimise tech to fuel ALL aspects of creativity, from digital content and gaming to music, film and fashion. Whilst K- pop entertainment might not be our cultural cup of tea. The statistics don't lie - the UK is losing out. We shine in our ability to create, market, advertise and manage relationships. C'mon government give us the power to get our creative goods out to the world before it's too late. Newcastle University The RSA (The royal society for arts, manufactures and commerce)

🌏 ICYMI: Simarjit Johal has taken on the reins as the leader of Asia Pacific at TS Imagine!   In his dynamic role, he manages every aspect of the APAC operations, ensuring localized excellence in financial hubs like Hong Kong, Singapore, and Japan. His strategic direction aims to foster growth and innovation in this vibrant market.  Dive deeper into the magic by checking out the full video! 

In less than a week, China will celebrate 端午节 Duānwǔ jié aka the Dragon Boat Festival. But do you know about the origins of this holiday? Or how it's celebrated? Find out in the following article! Written by Eden L. for the Culture Yard blog

𝗡𝗼𝘁 𝗔𝗹𝗼𝗻𝗲 - 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 As our malls, radio, television, and train stations play the uplifting tunes of this year’s Singapore National Day song, it reminds us of the hard work and creativity that go into making such a heartwarming and inspiring video for our nation. 🎶 The video isn’t just about celebrating Singapore’s spirit; it’s also a testament to the dedication of all the people working behind the scenes. Watch here: https://lnkd.in/gzVyqTqV This reminds me of running a business operation: the people are the support pillars that drive success.  It's usually the hard work and dedication of the team that lead to big achievements, even if their efforts often go unnoticed. Every small contribution matters. 💪 Let's take a moment to appreciate all those who work tirelessly to make things happen, whether it's a national celebration or a thriving business. 👏 Share with me in the comments if you want to give a special shout-out to the people working behind the scenes at your company. 𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲! #businessoperations #appreciation ************************** 👋 I'm Miki Kong 🔄 Versatile Career Trajectory: https://lnkd.in/gs6evTkc 🚀 Driven by results, innovation, and growth https://lnkd.in/ghBmFem2 🤝 Aspires to be the trusted right hand of business leaders. https://lnkd.in/gF6hGWHV 🔍 Follow for insights on business operations and personal growth.

Representation matters, even in the world or professional speaking! Every time I speak at corporate events, there would always be a few Asians in the audience come to me afterward and say this: “I’m so glad to hear your inspiring message. I’ve never seen Asian professional speakers before, let alone good ones like you.” It sounds flattering, but it’s not a good thing. In the speaking world, there are so few speakers who look like me and talk like me. When I go to speaker conferences and seminars, I see so few fellow Asians. Representation matters, not just in tech workforce, or science and math, or entrepreneurship, but also in the world of thought leadership, authors and speakers. We need to let people and ourselves know that on stage, we can also captivate audiences, tell amazing stories, and impact minds. In this AAPI heritage month, I implore every Asian person who has unique ideas, life-changing systems or stories, anyone who has something to say, train themselves in public speaking and find speaking opportunities. Becoming a world-class speaker is NOT easy. It takes years and decades of crafting and innovation. But, we need more people like you. Your fellow members of the Asian community need people like you. Your presence matters. Your idea matters. Your voice matters! Thank you BigSpeak Speakers Bureau for representing me. Thank you Ascend , Moss Adams, Google, USANA Health Sciences , Northwestern Mutual , World Financial Group (WFG) , Nationwide , Duke University - The Fuqua School of Business , Databricks , Visa , Thermo Fisher Scientific , and all the organizations who have hired me for your Asian communities. Your partnerships also matter.

The WHY is powerful. Understanding motivation and how minds work are powerful. Love how creativity is defined as connector, of various different minds. There are multiple ways to reach out to people. Creativity is finding the one that works. Creative empathy is finding the connection that works. #marketing #creativity #creativeempathy #connection

Southeast Asia is the next big thing! Read the Lefty report in partnership with KARLA OTTO and TikTok to know more.

🎉 Celebrating: WORLD, MEET ASIAN IN A Digital Pilipinas!✨ Having immersed myself in the extraordinary journey that was the Digital Pilipinas Festival 2023, I am thrilled to share the profound impact this event had on the landscape of Asian digital innovation. This conference served as more than a platform for insights; it was a dynamic melting pot of collaboration, strategic discussions, and the unveiling of the rich tapestry of ideas emanating from the vibrant Philippines and SEA. The curtains may have fallen on DPF2023, but the echoes of innovation and diversity resonate. As we look back on this transformative experience, I am filled with gratitude. The Digital Pilipinas Festival broke down geographical barriers, creating a powerful conduit for knowledge dissemination and fostering a global dialogue on the future of digital transformation. The anticipation for the future in this continually evolving digital realm is palpable. The fusion of global insights with the unique perspectives of the Asian digital landscape promises a future marked by boundless innovation and collaboration. Heartfelt thanks to the visionary organizers, insightful co-speakers, and all participants for contributing to the resounding success of this event. Your diversity of thought and unwavering commitment to advancing digital excellence have left an indelible mark on the world stage. As our paths may cross again, let's harness the momentum generated at the Digital Pilipinas Festival 2023 to continue propelling innovation and positively shaping the trajectory of the global digital landscape. Together, let's build a future where diversity is celebrated, and innovation knows no bounds. 👏🌟 #DigitalInnovation #AsianTech #GlobalCollaboration #Pilipinas_Festiva