deodato.co’s Post

Are you guys curious about the recent shake-up in Google's rankings? Is anyone wondering why hundreds of websites got deindexed in the March 2024 update? I'm so curious to learn more about this. let's see. It's been making waves by deindexing hundreds of websites already. What's interesting is that it's cracking down on AI-generated spam and putting a premium on top-notch, human-created content. Yeah, it's a big deal because these deindexed sites are facing some serious consequences. They're losing out on organic search traffic and the revenue they'd normally get from advertising. It's all in line with this study by Originality.ai, which found that a bunch of the affected websites were churning out content generated by AI. So, Google's basically saying, "Enough with the spammy stuff, give us the real deal! Anyone interested to discuss further, let's start the conversation from here :) #SEOChanges #GoogleUpdate #WebsiteRanking #AIvsHumanContent #ContentQuality #SearchEngineAlgorithm #DigitalMarketing

WOOOO let's go! One of my 2024 predictions: The year of the algorithm update "It’s easier than ever to absolutely PUMP content out (see: AI content writers). Google is going to have to sift through garbage content faster than ever, and since AI is constantly changing, Google algorithms will be ever-evolving to keep up with the sheer content volume being produced." It looks like the most recent Core Algorithm Update is specifically targeting these websites, completing taking them out of search results.

Google Search to decrease showing non-useful Pages in search results by 40% In March, Google plans another major update to its search algorithm. This time they aim to clean up content generated by AI that doesn't help users. From their blog post: (https://lnkd.in/e89axPkd) We expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%. As I understand it, not all content generated by AI will be filtered. But if you've created it crudely through copy-paste, expect a decrease in traffic starting from March-April.

I think Bruce Clay is correct (as usual!). "You can use AI tools all you want, and you can edit AI-generated content all you want, but if you’re not adding something unique – an expert perspective, personal experience, etc., then your content could be a fair target for Google enforcing its spam policies." Basically, what will set your content apart and make it more useful and engaging than everyone else's content on the same topic? #SEO #GenAI #Google https://lnkd.in/gG5HqdPQ

After listening to last week's conversations on the Google leak, here are my top three actionable takeaways. Yes, aligning titles with queries still matters. More importantly, embeddings are key to mapping your site's topic authority. Michael King has extensive resources about vector embeddings and why they matter, especially in the age of multimodal AI. https://lnkd.in/g9pjcPaE Treat E.E.A.T. like influencer marketing. The leak has shown that Google stores individual author citations across the Web. If there are reputable experts in your field with an expanded digital footprint, they can be valuable in supporting your content's authority. Think quality over quantity when it comes to site authors. Chrome's clickstream influences Google's value signals. Monitor your site's user browser data and adjust your tactics accordingly. #SEO #GoogleLeak

With a commitment to improving user experience, Google has introduced a few key changes to its Search algorithms to prioritize high-quality, original content over the insane amount of noise. Here are a few noteworthy updates that are set to change the game: ✅ Enhanced #AI Understanding: Google's search algorithms have been upgraded with more sophisticated AI capabilities, which have been designed to better understand the intent behind search queries. Basically, this means more accurate results that aligns more closely with what we are actually looking for. Win! ✅ Crackdown on Low-Quality Content: To declutter search results, stricter criteria to identify and demote low-quality content has been put in place. Websites that offer little value or rely on keyword stuffing/copied content will find it a bit harder to rank well. ✅ Promotion of Original Research and Content: (My favorite!) Google now giving higher visibility to sites that provide original research, in-depth analysis, and unique insights. It's certainly a benefit for all of us creators who invest time and effort into actually producing original content and it's also a win for anyone looking for quality information. For the rest of the ways Google is tackling spammy, low quality content on Search, read below 👇

Today, Kevin Roose explains how AI search undermines ad-supported news media (and content marketing too). "Why would journalists, bloggers and product reviewers continue to put their work online if an A.I. search engine is just going to gobble it up and regurgitate it?," he writes. If you can read an AI-generated summary from multiple news sources, why would you bother visiting any of those sources? Commercial and navigational searches may be safe because there are no shopping carts or maps in AI search. You still have to visit those sites to order something or get directions. But when it comes to news and informational searches, are AI search engines like Perplexity the end of web traffic for those content types? Why bother reading an article from a single source if you can get a corroborated article from multiple sources? If AI search eliminates the need to visit news and informational content, how will publishers keep the lights on? If journalism becomes economically unsustainable, and AI search starts summarizing Reddit and social media posts from influencers –– as Google's Search Generative Experience is doing already –– appealing to our emotions and prejudices will only continue to outpace reasoned discourse or rational argument. https://lnkd.in/g4W2m7kT #ContentApocalypse

If you're using AI to write content to boost SEO, you better watch out, you better not cry, Google is coming for you, so say bye bye bye. With the new March update to search, Google estimates low-quality, unoriginal content in search will be reduced by 40% (https://lnkd.in/gH5k5SHU). It's primarily aimed at sites producing automated content at scale to boost search ranking, not small businesses using ChatGPT to write a handful of blog posts, but you shouldn't be doing that anyway. 💡Use AI as an assistant, not a replacement for your own brain. You're smart, capable, creative, unique, and inspiring, don't let anyone tell you otherwise! Even if you're not doing anything untoward, if you see any unusual changes in your organic search traffic data over the next month, the new search update might be the reason. Monitor it closely! #smallbusiness #seo #searchengineoptimization #ai

Google just shared why search traffic is going to drop by 40%... IF you've been using AI tools to spin low-quality, duplicate content that doesn't meet user intent 👎 https://lnkd.in/eK5mvZME Sorry, that was clickbaity! 😅 But seriously, since the rise of generative AI tools, we've been seeing a major uptick of brands selling into the mission-driven sector trying to game the system by producing massive amounts of low-quality content by relying on AI tools. The crackdown has started! Worried about the impact of this new update? We've put together a handy checklist for onsite content to make sure our clients and partners' content meets Google's new requirements. If you'd like a copy, let me know in the comments, or feel free to DM. We're happy to share!