Department for Business and Trade’s Post

When the Premier League season kicks off, referees will have a new ally: AI-powered offside technology. This advanced tool, first used in the World Cup, promises faster and more accurate offside calls using cutting-edge computer vision. For anyone who’s watched countless matches marred by controversial offside decisions, this is a game-changer. Imagine the frustration when goals are wrongly disallowed, like Luis Diaz’s infamous offside against Tottenham. It's time technology stepped in to ensure consistency and fairness. AI in sports invites us to rethink traditional methods. How do you think AI can be further integrated to enhance sports? Share your thoughts! 🤔 Are there any other aspects of football or sports that you think AI should tackle next? #AIFuture #PremierLeague #SportsTech #OffsideTech #VAR 🚀 Let's embrace the future of sports!

When the Premier League season kicks off, referees will have a new ally: AI-powered offside technology. This advanced tool, first used in the World Cup, promises faster and more accurate offside calls using cutting-edge computer vision. For anyone who’s watched countless matches marred by controversial offside decisions, this is a game-changer. Imagine the frustration when goals are wrongly disallowed, like Luis Diaz’s infamous offside against Tottenham. It's time technology stepped in to ensure consistency and fairness. AI in sports invites us to rethink traditional methods. How do you think AI can be further integrated to enhance sports? Share your thoughts! 🤔 Are there any other aspects of football or sports that you think AI should tackle next? #AIFuture #PremierLeague #SportsTech #OffsideTech #VAR 🚀 Let's embrace the future of sports!

AI in sport and in sports science; So important given the need for marginal gains in Olympic sport but what are the risk? Data protection? Bias? Over reliance? Digital divides? I can think of a few.

The Countdown - Top 100 Companies (in no particular order). # 76 Leveraging AI for Tomorrow's Challenges: Insights from Leading UK Start-ups Company: "Hawk-Eye Innovations: Pioneering Technology in Sports" Website:https://lnkd.in/eb-EQy6Z Video: https://lnkd.in/eh27eRPk What Hawk-Eye Innovations Does: Hawk-Eye Innovations is a trailblazer in the integration of AI and technology in the sports industry. Their focus is on developing cutting-edge AI solutions to enhance the accuracy of sports officiating and improve the overall viewer experience. They are renowned for their innovative use of technology in various sports, including tennis, cricket, and football. AI Initiative: The core of Hawk-Eye Innovations' AI initiatives revolves around advanced visual tracking, real-time data analytics, and decision-aiding technologies. These initiatives likely encompass the development of high-precision AI systems capable of tracking ball trajectory, player movements, and making instantaneous decisions. Their technology plays a crucial role in assisting referees and officials in making accurate and fair decisions during games. Impact: Hawk-Eye Innovations' AI technology has a transformative impact on the world of sports. Their systems offer unparalleled accuracy in officiating, enhance the viewing experience for fans, and support fair play. The company's innovations have become an integral part of how modern sports are played, viewed, and officiated, making a significant contribution to the integrity and excitement of sports. References: Hawk-Eye Innovations LinkedIn Page: https://lnkd.in/eJBh-T7Q Tags: #ai #artificialintelligence #sportstechnology #hawkeyeinnovations #sportsanalytics #fairplay

As I watched the Olympics it struck me that sport can be a constant stream of fact, opinions, lies, moral dilemmas, plots: an infinitely complex and sophisticated torrent of information. Why would humankind therefore not want to make the whole gig cleverer? Well , there are probably those (you might know them) for whom there is a warm, comfy place called ‘yesterday’ and the fond belief that sport was better? Bless. Whatever your sporting poison, I can say with little fear of contradiction that it is faster, higher, further than in years gone by. The above article written with Morgan Lewis only hints at the technological evolution of sport (it doesn’t need a revolution despite what the techie sports ‘arrivistes’ would have you believe). Put simply, AI is enhancing player performance, personalising training and fan experiences. It’s improving game analysis, equipment innovation, and officiating accuracy; it’s reducing injuries. As AI continues to advance, it will reshape sports through predictive analytics and virtual reality. All of these are exciting and all of them offer regulatory and governance challenges. As for that misty place in the past – it’s called nostalgia – careful with it -it can be addictive. The ‘game hasn’t gone’ - it’s here and now. #TechInSports hashtag #SportsTech hashtag #Innovation hashtag #Olympics24 hashtag #AthletePerformance hashtag #FutureOfSports hashtag #SportsTechnology hashtag #AIinSports hashtag #PerformanceEnhancement

"AI is helping create more varied and meaningful insights that deepen the ability to see beneath the surface of a game." In the first instalment of SportsPro's three-part series, David Wall takes a closer look at our #AI-powered toolkit that helped enrich BBC Sport's #EURO2024 coverage. Read here ➡️ https://bit.ly/3Mwqvee

AI has the potential to revolutionize sports by enhancing performance, improving training methods, preventing injuries, enhancing fan experiences, and providing valuable insights for teams and broadcasters. #Inov8Marketing #Inov8Mktg #Inov8AI

As I watched the Olympics it struck me that sport can be a constant stream of fact, opinions, lies, moral dilemmas, plots: an infinitely complex and sophisticated torrent of information. Why would humankind therefore not want to make the whole gig cleverer? Well , there are probably those (you might know them) for whom there is a warm, comfy place called ‘yesterday’ and the fond belief that sport was better? Bless. Whatever your sporting poison, I can say with little fear of contradiction that it is faster, higher, further than in years gone by. The above article written with Morgan Lewis only hints at the technological evolution of sport (it doesn’t need a revolution despite what the techie sports ‘arrivistes’ would have you believe). Put simply, AI is enhancing player performance, personalising training and fan experiences. It’s improving game analysis, equipment innovation, and officiating accuracy; it’s reducing injuries. As AI continues to advance, it will reshape sports through predictive analytics and virtual reality. All of these are exciting and all of them offer regulatory and governance challenges. As for that misty place in the past – it’s called nostalgia – careful with it -it can be addictive. The ‘game hasn’t gone’ - it’s here and now. #TechInSports #SportsTech #Innovation #Olympics24 #AthletePerformance #FutureOfSports #SportsTechnology #AIinSports #PerformanceEnhancement

🥇🥈 The use of AI and technology in sporting events is ever-growing — and the Paris 2024 summer Olympic Games were no exception. The International Olympic Committee — as well as individual Olympic associations, athletes, coaches and broadcasters — all relied on the use of integrated AI technology both in the lead up to and during the Games to support training, refereeing and broadcasting. Here, Morgan Lewis and Simon Cothliff from our sports technology team highlight the critical legal challenges and regulatory concerns that any organisation must consider ahead of implementing new sports technologies. ➡ Read the article: https://lnkd.in/eHRvQ9EN ➡ Our sports technology expertise: https://lnkd.in/eBwehJwt