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Plastic-free—inside and out. To kick off the launch of FloeWater, Hell Energy’s canned alternative to traditional plastic packaging for  mineral water, we sought to showcase the power of nature in this epic campaign starring Eva Mendes. More: dept.ly/FloeWater-LI By combining physical props, virtual production sets, and CGI, the campaign establishes a one-of-a-kind visual landscape that captures the eerie, haunting beauty of how some of the world’s most recognizeable natural settings would look covered in plastic. To free the world from its plastic coating, Eva opens a can of FloeWater—demonstrating the importance of quenching your thirst the plastic-free way. #creativecampaign #digitalmarketingstrategy #sustainability #plasticfree #cannedwater #bcorp #advertising

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