Derek Righetti’s Post

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M.B.A./M.S. Student at University of South Florida Vinik Sport and Entertainment Management Program

Really amazing article about F1 Academy and growth the series has seen in a short amount of time. The Academy aims to give a platform to underrepresented drivers in motorsport, specifically women. In this article, Susie Wolff, the series CEO, talks about recent partnerships between the Academy drivers and the 10 Formula 1 teams. Each team, along with other partners like Charlotte Tilbury Beauty, will back one of the 15 Academy drivers for their season. In the US, we have seen a surge of support for women's sport recently. But one quote from Wolff stood out to me: "This is not running on goodwill because it's hip to support women's sport. We need to build a model that is sustainable in the long term." As much as we should and need to support the growth of women's sport, it should not be for short-term satisfaction, rather for sustainability and long-term success that mirrors its male-dominated counterparts. It's amazing to hear F1 Academy is taking this approach, and hopefully other leagues and leaders follow suit with the same mindset. Next month, for Janelle Wells, Ph.D.'s Global Sport and Entertainment course, USF VSEM will have the pleasure to present to F1 Academy when we travel to London! I am beyond excited to listen and learn from them, and bring back ideas to spread to US sport fans.

F1 Academy primed to propel women up the motorsport ladder

F1 Academy primed to propel women up the motorsport ladder

espn.com

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