Descript reposted this
What is it about podcast trailers that makes them so valuable? Many things! Making your show discoverable is what keeps you up at night. (At least, me.) So you'll want a content delivery system that is sleek and fast, and lives where your listeners are. Podcast trailers are just that. Most people discover new podcasts on the platforms they are already on. Putting a trailer for your show right on Apple Podcasts and Spotify is the way to go. A bonus benefit: Thinking through what to include in your trailer helps you focus what your podcast is really about. If you want sponsors or guests or other partners, you'll be able to speak to them clearly, because you've explored the meaning of your work in your trailer. As you can guess, I like making trailers. Here's an article I wrote, published in the Descript blog, about the creative process of trailer making. #podcast #postproduction #marketing #promotion https://lnkd.in/gFwJADZw