Design de Plume Inc.’s Post

Our design work for the Toronto Maple Leafs Indigenous Celebration Night is emblematic of Design de Plume's commitment to integrating Indigenous perspectives into everything we do. Jenn's reimagined logo features multiple elements inspired by her experience as an Anishinaabe-kwe from Shawanaga First Nation. A slightly altered shade of blue represents Georgian Bay, while a beaded Maple Leaf with o'demiin (strawberries) in the background represents love and a strong heart. Sweetgrass, one of the four Sacred Medicines, represents how multiple elements come together to make something stronger, which is the perfect metaphor for a team sport like hockey: it's not just teamwork, it's also community. Thank you and miigwech to the Toronto Maple Leafs for trusting Jenn and the DDP team with this design.

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