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The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

What’s #DeloitteDigital Creative Director Shamel Washington’s top advice for fellow jurors heading into the #CannesLions2024 deliberation room? 📣“Advocate for the work you truly believe deserves recognition because it can change someone’s life.” Washington, a 2024 Pharma Lions juror, shared thoughts about his upcoming judging duties with SHOOT Magazine / SHOOTonline : Q: What have you learned from your prior experience at Cannes that you will apply to this year's tour of duty? ✅ That no matter how much time you are spending reviewing a piece of work, keep in mind that the creators spent so much more time creating it. Q: What’s the appeal of serving on the Pharma Lions Jury? ✅ We are in the midst of a creative renaissance in the pharma field. Campaigns are getting bolder and the skill level is on par with any other category in the field. Q: What’s your take on the value of the in-person jury room dynamic? ✅ I love hearing how other jurors perceive work and how it aligns (or clashes) with my perception. Q: How does judging a competition like this inform you and your agency? ✅ It furthers my appreciation for the process of getting an idea to the award show level. We must always find new and innovative ways to keep jurors engaged and break through the clutter. Read Washington’s full interview in SHOOT Online ➡️ https://deloi.tt/4ebO2h6 See you soon at Cannes Lions International Festival of Creativity!

🦁 What's the story behind media agencies not winning the 'lion's share' at Cannes? With historical data showing that creative agencies are leading the pack in the overall shortlist and win records at Cannes Lions International Festival of Creativity Awards, Campaign UK spoke to industry leaders from across the media landscape to unravel what media agencies might be missing and how they could level up with their creative counterparts. According to our Chief Executive Officer, Kelly Parker, "media and creative are inextricably linked and it is no secret that creative messaging takes the lion’s share of impact on campaign performance". However, Kelly emphasises that "we can always extract the media impact or media story of a successful campaign". A prime example is our recent collaboration with New Commercial Arts. for Nationwide Building Society’s "The Last Branch in Town" campaign, which included a sponsored takeover of a “Welcome to Windsor” road sign. Kelly uses this example to explain an instance where the creative wouldn’t work if it wasn’t in the chosen spaces, and those spaces would be less powerful without that specific creative work. Dive deeper into the article below 👇 https://lnkd.in/eAPPPnFr

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

Are you an advertising or marketing professional aged 30 and younger? This is your chance to shine on the world stage: Win Gold and receive an all-expenses-paid trip to France to attend the five-day Cannes Lions International Festival of Creativity and compete in the Global Young Lions Competition. The deadline to register is February 9, 2025. 🔗 https://lnkd.in/d-GUkqZ for details. Choose one of 7 categories: DESIGNERS: Pack your sketchpad, not your swimsuit. This is your chance to let your work shine on the world stage. DIGITAL: Go from pixels to prestige. Create a digital campaign that earns you a spot at Cannes Lions. FILM: Go from storyboard to spotlight. Flip a 60-second film in 48 hours and earn your spot among the greats. MARKETERS: There’s no ROI on a fun night out. Skip the Rosé and go straight to the Gold at the Cannes Young Lions Competitions. MEDIA: The Cannes brief is the ultimate CTR: Creative Talent Recognition. Prove you have what it takes to win on the world stage. PR: From writing headlines to being in them. Compete at Cannes to put your talent on the world stage. PRINT: One page. Infinite impact. Hone your craft and create a piece that will win it all. Team up, register and show the world what you’re made of. Registration for the 2025 Young Lions Competition is open until Sunday, February 9, 2025, at 11:59 pm EST.  🔗 https://lnkd.in/d-GUkqZ Association of Canadian Advertisers (ACA) CMDC (Canadian Media Director's Council) Strategy Online Interac Corp. Snap Inc. Edelman Canada #YoungLions2025 #CannesLions2025 #Design #Digital #Film #Marketers #Media #Print #PR #PublicRelations 

🌟 Reflecting on Cannes Lions 2024 🌟 What an incredible week at Cannes Lions International Festival of Creativity ! Watching the shortlisted and winners content has left me inspired and reminded of the timeless truth: people still love to be told stories. Whether it’s through a captivating ad or a heartfelt campaign, storytelling remains at the heart of what advertising agencies and creatives do. Here are my key takeaways: Go for Boldness: The most memorable work was often the boldest. It's the willingness to push boundaries and take risks that sets the best campaigns apart. Human Connection: Witnessing mankind at its best—creative, kind, clever, resourceful, and beautiful—was truly uplifting. The magic happens when creatives craft stories that people can relate to, transcending the mundane part of talking about a product and tapping instead into universal emotions. Partnership: The best creative agencies don’t just work for their clients, they partner with them. They delve deep to carve out a human story from a product or technical need, transforming advertising into something magical. In essence, Cannes Lions reminded me that creativity is the utmost human manifestation —to inspire, connect, and transform. Here’s to continuing to create magic in our industry! -Not written by IA, all errors mine- #CannesLions #Storytelling #Creativity #AdvertisingMagic #HumanConnection #Boldness #HERAW

💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity

Divided on Cannes My Linkedin feed has been stuffed full of updates from last week’s Cannes advertising festival - so this will be my last on that. What really struck me though, was how divided people’s views seem. One post gushing and full of praise for the fact that it felt different from previous years - more joyful, inclusive and celebratory. The next post incredulous that the world’s largest plastic polluter could pick up a Grand Prix award for telling people to recycle more. Then a post with a delighted group winning on stage. A big career moment. Followed by a post about how tone deaf the spending of the big brands and networks felt in a year when a huge number of people working in advertising and marketing have been laid off and are struggling to find employment. I guess what you make of Cannes comes down to where you’re standing.  What’s clear is that the place is not ‘together’. Cannes has always been a juxtaposition of advertising industry extremes.   On the one hand, creative, inspiring and exciting - and on the other hand, self-congratulatory, out of touch and with a serious lack of self-awareness. It is an industry where there remains an incredible amount of creative talent. Imagine if we could wean ourselves off the Pavlovian conditioning for awards and work beyond the old frameworks and institutions of advertising, to help create some real, positive change. I think that could be incredibly powerful. And is definitely doable too. What do you think?  #Advertising #Marketing #Cannes #Awards #Sustainability #ClimateChange #Purpose

🦁 Curious to know the winners of the most prestigious #creativity festival? Here are all the case studies of the ad campaigns awarded the Grand Prix at Cannes Lions 2024: https://lnkd.in/d3ajPNR3 #CannesLions2024 #Creativity #Festival #Advertising

On Dove, we consistently put creativity at the heart of the business. Last week I learned that more than 30000 pieces of creative work are submitted to Cannes Lions every year. Out of it, only a 10% gets shortlisted and around 3% get to win a Lion. The Festival is massive, and the quality of the work is stunning. I recommend taking some time to check out the cases that got shortlisted this year, they are a tremendous source of inspiration for any marketeer willing to raise their game for the brand you’re working. Dove participated this 2024 as we’ve been consistently doing over the past years, and we couldn’t be happier with the outcome: 2 Gold, 5 Silver and 6 Bronze Lions, and what is more important, our work got shortlisted 42 times by jurors in different categories, which is the true recognition of the quality of the work and a confirmation of our commitment to put creativity front and centre of Dove. Clarity, consistency and working with great talent have been fundamental for us in our creative journey. Check Alessandro Manfredi recent post if you want to know more about that. Also have a look into the work that got us there: Code My Crown - https://lnkd.in/eubjc4hp #faceof10 - https://lnkd.in/eSaaUmgi #LetHerGrow - https://lnkd.in/eRmjcAsS #TurnYourBack - https://lnkd.in/eMcTunHp Cost of Beauty - https://lnkd.in/e2eDC4Mu #KeepBeautyReal - The Code - https://lnkd.in/epHcruC4 Extremely proud of all our team in Dove driving the work. Together with the different agency partners, they are one team that with great talent and effort make things happen. And there is always LOTS of effort behind getting work that manages to stand out this way. Thanks everyone for all the passion and energy you put everyday into Dove. Edelman, SOKO, Ogilvy, Media.Monks. Personally, my best experience in Cannes was seeing the support that Dove has from so many creatives, marketeers and talent in the industry who believe, like us, that creativity, beyond building great brands, has also the potential to change and move our society forward. Together, let’s keep changing beauty. #LetsChangeBeauty #Dove #CannesLions #RealBeauty #Creativity