Designalytics’ Post

Getting a baseline read on your current design is invaluable. By providing detailed data to answer questions like “How is our design performing relative to competitors?” and “Which aspects of our design are working, and which aren’t?,” your brand can better understand where you stand and how to move forward to maximize your design’s effectiveness. This case study shows how valuable a baseline is for brands considering a redesign (and even those who aren’t): loom.ly/TtofjV0 #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

When it comes to creating winning package designs, there aren’t too many hard-and-fast rules. But this is pretty close: The more you test (and earlier) you test with consumers, the more you learn. The more you learn, the better your design will be in the end. Iteration and insight go hand in hand. Read more: loom.ly/uuZzxEA #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Kantar's recent Blueprint for Brand Leadership release provides an insightful guide for CMOs to drive value and predict growth opportunities. Reading this, there are plenty of opportunities for brands to grow. One key factor for success is for businesses to have clear priorities and strategic alignment. Our unique Grow-How approach helps businesses effectively translate research, trends, and insights from industry leaders like Kantar into clear, actionable strategies that unlock their growth potential. Contact us today to learn more about how we can help your business achieve sustainable growth and success.

Our main purpose for the years to come. Helping organizations grow more with our blueprint for brand growth. Applying consistency, order and guidance to marketers based on evidence from our unrivaled data set over the last 10 years #brandgrowth; #kantar;

When conducting package design research, should you target brand buyers as well as category buyers? We’ve found that the only things hyper-targeting like this adds to a research project is 1) cost, and 2) time. But we are driven by data, so we put this idea to the test with an experiment, asking: “How likely is a positive research outcome among category buyers that backfires among current brand buyers?” The results were illuminating. See what we found: loom.ly/BmszFbs #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

For those of you who missed it, here is a summary of our launch today. You can access the information, and--more importantly--start some discussions. Time to get the focus back on Brand Growth, and celebrate all the great things Marketers, Sales Teams, and Agencies do to build, sell, and extend the Brands in their stewardship.

For the first time ever, we were able to analyse over 6 billion behavioural and attitudinal data points to uncover the key ingredients for brand growth. Introducing 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵, a breakthrough and collective efforts from Kantar in understanding how businesses build profitable, strong and sustainable brands. Explore the Blueprint for Brand Growth framework: https://lnkd.in/dWjRdZeQ and you will get: ·        A 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 to guide your brand's growth, backed by data that matters.  ·        𝗥𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 & 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 for actionable insights.  ·        𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗺𝗲𝘁𝗶𝗰𝘂𝗹𝗼𝘂𝘀 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 all condensed into a practical guide. (Yes, we’ve written a book you can download for free) #BlueprintforBrandGrowth #BrandGrowth #MarketingStrategy 

Creating high Impact Thought marketing strategy for your brand. www.thedigitalacumen.com #DigitalMarketing #Analytics #onlinemarketing #digitalmarketingtips #marketingdata #thedigitalacumen #theDigitalacumen#2024 #theDigitalacumen#2024

For the first time anywhere, we’ve used advanced analytics to interpret more than 6 billion attitudinal and purchase data points, spanning over 10 years. We’re excited to bring you an evidence-based framework for your Brand Growth, to help you influence your revenues and profits. Discover how the Blueprint can help your brand: https://lnkd.in/egjv_r9a #BlueprintforBrandGrowth #Blueprint #Marketing

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