Designalytics’ Post

Have you played The Game? Every day is an opportunity to take a peek at the actual quantitative and qualitative results from our consumer testing for a given redesign. It’s also a daily chance to test your design instincts—why not give it a try? Today we’re featuring Keebler Fudge Stripes’s most recent look. Can you guess which design, old or new, more consumers preferred to purchase? Play here: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Kellanova

We’re sometimes asked: Is there one secret to creating a package design that drives growth? The answer is… not exactly. But we have found some common ideas and tactics we hear over and over from the talented teams who create winning designs. Check them out: loom.ly/x0EB3Zs #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

There is no one-size fits all answer to creating effective package designs. But if there was one piece of advice we could offer to brands, it’s this: Test to learn, not to win. Because in the end, that’s actually the best way to win with design. Our progressive learning model is the best way to ensure that your brand’s design has a positive impact on sales. Check out the four elements of this game-changing approach: loom.ly/D2iGtjY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Have you played The Game lately? Each day, we feature a redesign we’ve tested, and give you the opportunity to guess whether the new design outperformed the old one. We then share the quantitative and qualitative results with you for free (for a limited time). Click the link to see Hormel Natural Choice’s latest look—did it best the previous design? Find out: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Hormel Foods

Have you played The Game today? We’re showcasing a dramatic refresh by Blue Buffalo for its dry cat food line, Tastefuls. Can you guess which look consumers preferred most? Sharpen your design expertise with limited-time access to valuable purchase preference data and real-life consumer responses to explain why one package was selected over the other. Start here: loom.ly/rLttMzY LI: #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz

Test your design instincts with The Game! Today, we’re featuring 7Up’s newest redesign, which we tested with over 200 consumers. Can you guess which package design performed better? Take your pick, see if you’re correct, get a chance to review the quantitative and qualitative results for free (but only for a limited time). What are you waiting for? Play now: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Dr Pepper Snapple Group

Why is using a larger sample size so important in design research? In a word: confidence. The larger the sample size, the smaller the margin of error, the more useful the results, and the more convincing the conclusions. Conversely, smaller sample sizes can frequently lead to parity (i.e., inconclusive) results that are mistakenly considered positive. See just how big a difference sample sizes can make: loom.ly/MfKlaSU #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Happy National Package Design Day! There are a lot of people involved in creating great package designs, but we’d like to give a special shout out to the agencies and design teams out there—the experts in the creative realm and the engine that drives CPG package design. To honor this day, we thought we’d share an article that was inspired by feedback we’ve received from designers. Check it out: loom.ly/pitzy2g #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

🌟 Monthly "Show & Tell" Recap! 🌟 Every last Thursday of the month, our digital marketing & design team gathers for "Show & Tell." Each member gets 10-15 minutes to pitch ideas that can benefit our team or clients. Here’s what we covered today: ➡️ Enhancing Main Navigation Based on Analytical Data: Using data insights to improve website navigation for a better user experience. ➡️ Emotionally Intelligent Design in E-commerce: Creating designs that connect with users on an emotional level to drive engagement and sales. ➡️ Why to be Data-Informed, Not Data-Driven!: Understanding the balance between data and intuition in decision-making. Would like to know more about these topics, feel free to reach out! #DigitalMarketing #Design #Innovation #TeamWork #Ecommerce #UXDesign #DataAnalytics

🚀 Let's talk about the latest must-have features for 2024 #digitalsignagesoftware: think real-time updates, interactive displays, advanced analytics, and beyond! 💡✨ Curious to know more? Read the article below: https://lnkd.in/g8PWYrfq #digitalsignage