Designit’s Post

Cinco de Mayo may be over, but its relevance is not. In fact, if you work in the restaurant industry, this information can help you plan your marketing strategy for next year. Digi-Clicks did some interesting research on the impact of Cinco de Mayo, and considering that 85% of all U.S. counties have at least one Mexican restaurant*, it's a great opportunity to take advantage of. Source: Pew Research Center Analysis #Houston #Texas #Certification #ourteam #uxagency #ux #uxui #uxagency #design #ui #webdesign #uxdesign

I am excited to share my latest UX Case Study! This project was all about creating a booking page for the dessert restaurant Heavenly Desserts 🍰 . In this case study, I delve into the intricacies of building a booking page that would enhances customer satisfaction and improve Heavenly Desserts user experience. From comprehensive user research to building wireframes, every step is mentioned in detail as well as my motivations for wanting to create this. Check out the full case study here. 🎉 https://lnkd.in/epguqKFv #UXDesign #CaseStudy #HeavenlyDesserts #UserExperience

Unexpected Experiments No. 4,971 A hotel company aimed to boost their room bookings and tested the inclusion of a room booking discount offer on their property home pages. For this company, we measure a combination of commercial events in addition to online room bookings, such as wedding and event enquiries, restaurant bookings, etc. In this instance, while the room bookings saw a positive impact, the other metrics were negatively impacted to such an extent that the effect negated the positive increase in room bookings. The moral of the story: If there are different commercial actions that customers can undertake on your site (even if it's just calling you as opposed to buying online), you need to find ways to measure experiments based on the combination of these outcomes, or at the very least, to measure the different outcomes for each test. #cro #experimentation #ecommerce #digitalmarketing #ux #userexperience

Fusion Ordering Website. One of the many features of Fusion is the ordering site that comes with signing up on the platform. The plan was to have up to 8 templates that restaurants could customize so all restaurants using Fusion do not look the same visually. Here's a walkthrough of one of the templates. #mobileapp #productdesign #design #uiux #ui #ux #restaurant #interface #userinterface #food

Hey folks!📍 In the latest episode of "Little Raps," I dive into Pareto Principle, also known as the 80/20 rule. This principle suggests that 80% of effects come from just 20% of causes. Originally observed by economist Vilfredo Pareto, this concept is incredibly relevant for optimizing restaurant digital experiences. So, what does this mean for us? Post-launch is where the real magic happens. Once a site is live, we can identify where the 80% of positive and negative interactions occur, which usually stem from 20% of the site’s elements. By focusing on these critical areas, we can fine-tune the experience, incrementally increasing revenue and customer satisfaction. 🚀 Why should digital experiences for restaurants never be 'finished'? The answer lies in continuous improvement. We at Rapturous thrive on the iterative process, digging deep to discover those minor tweaks that can lead to major gains. Whether it's enhancing online ordering systems or loyalty integrations, the 80/20 rule guides us to focus efforts where they matter most. 🔍 What are your thoughts? How have you applied the 80/20 rule in your work? Do you have new insights on optimizing your digital experiences after hearing this? Let’s discuss! Drop your comments below and share your experiences! You can also get these updates on YouTube over at the Rapturous YouTube channel: https://lnkd.in/gzW4gGEj #restaurantexperience #digitalexperience #onlineordering #restaurantstrategy #strategy #UX #userexperience #CX #customerexperience #restauranttech #restauranttechnology #uxprinciples #uxstrategy #uxdesign #design #innovation

#DailyUI Challenge 054 - Confirmation I created a confirmation page for a restaurant reservation. It gives the most important details, as well as CTAs to modify the reservation, get directions, and view the menu. #ux #uxdesign #ui #uidesign #dailyuichallenge #uiux #uxdesigner #uidesigner

Lynsey Lorrance, from HelloFresh, Nick Campbell and Amy Wilde from incling show how they uncovered consumers' pain points, how they rise and their impact on the wider food journey in an average week. Watch now the session "Fresh Perspectives: A recipe for blending UX, CX & Innovation" to see first-hand how a mix of online community tasks and tools helped uncover the rational and emotional factors that shape different stages of customer experience. #marketresearch #customerexperience #onlinecommunities

🚨 New Blog Article: To better understand the hotel reservation experience, we collected data on a variety of attitudes and intentions toward five popular hotel websites. https://bit.ly/3QhjQpL #UX #benchmarking

"Fresh Perspectives: A recipe for blending UX, CX & Innovation", a multi layered project by incling for HelloFresh. You’ll learn about the successes (and challenges!) of running 360-degree consumer research that captures the digital and physical user experiences of a unified brand and product journey. Lynsey Lorrance, Nick Campbell and Amy Wilde explain the process from briefing to delivery in their session from the experience summit 2022. Watch now! #marketresearch #customerexperience #onlinecommunities

Digital interactions often precedes the physical handshake or the warmth of a greeting, and now more than ever digital experiences are the ONLY interaction with guests. How can restaurant brands extend their hospitality into the digital experience? The answer lies in leveraging User Experience (UX) principles and laws. The core of hospitality is about creating a welcoming, comfortable, and enjoyable environment for guests. In the digital realm, UX serves as the bridge that carries the essence of hospitality into digital platforms. Here's why integrating UX principles and laws is crucial for restaurant brand leaders aiming to offer more hospitable digital experiences: 👩💻 Anticipation of Needs: Just as a great host anticipates the needs of their guests, UX principles guide the creation of intuitive digital environments. By understanding and predicting user needs, restaurant brands can design their websites and apps to offer solutions even before the user realizes they need them, such as suggesting personalized menu recommendations or remembering past orders for quick reordering. 🚀 Simplicity and Efficiency: At its heart, hospitality seeks to make experiences as effortless and pleasant as possible. Applying laws like Hick’s Law, which states that the time it takes to make a decision increases with the number and complexity of choices, can streamline navigation and make digital interactions quick and satisfying. Simplifying menus, minimizing steps to complete an action, and creating clear, concise content can significantly enhance the user’s digital dining journey. 📱 Responsive and Inclusive Design: Just as physical spaces are designed to be welcoming to all, digital platforms should be accessible to users across a spectrum of devices and abilities. Responsive design ensures that restaurant websites and apps are easily navigable and fully functional, whether accessed from a desktop, tablet, or smartphone. Applying inclusivity principles makes sure that everyone, regardless of ability, can interact with your brand seamlessly. By embracing these UX principles and laws, restaurant brands can craft digital experiences that not only meet but exceed user expectations, mirroring the attentiveness, warmth, and personalized care that characterize the best in hospitality. As we forge ahead into an increasingly digital future, let's commit to making every online interaction a testament to our dedication to guest satisfaction and service excellence. #ux #guestexperience #userexperience #restaurantexperience #restaurantstrategy #restaurantmarketing #restaurantdigital #restauranttransformation #restauranthospitality #hospitality #hospitalitystrategy #strategy #design https://lnkd.in/edky9fC4