DesignSingapore Council’s Post

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 #𝗔𝗜 𝘁𝗼 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻? Introducing Meiyume's Alt-optimism Secondary Packaging Collection—a unique collection that utilizes AI to analyze market #trends and generate concepts aligned with consumer demands. Rooted in the Alt-optimism trend, which celebrates #individuality, #diversity, and the fresh ideas that come from combining different perspectives, this collection embodies vibrant lifestyles and endless possibilities 🚀 Reflecting Meiyume's commitment to innovation in both products and processes, our intelligence team validated data and trends, enabling our design experts to use AI-generated images as inspiration for creating this collection 💡 This approach ensures we deliver market-relevant solutions that resonate with consumers while allowing for rapid prototyping—setting a new standard in design innovation. ✨Read the full case study: https://lnkd.in/gTGUJQr2 📩 Contact us at marketing@meiyume.com to bring data-driven innovation to your brand! #SecondaryPackaging #GWP #Beauty #BeautySolutions #Innovation #MYMSecondary #BeautySupplier #artificialintelligence

I'm once again excited to share the 3rd instalment in my series of hypothetical AI-powered workshops. This time, I’ve delved into the enchanting world of 'Bottle Green' with a special focus on a kids' range extension. In this workshop, I've utilised AI to develop concepts for 'Bottle Green' Kids Flavoured Water Enhancers, centred around the theme of a 'Nature Trail Adventure'. From packaging design to retail displays, crafted to align with the brand's commitment to natural ingredients and sustainability, while also capturing the imaginations of children. See how I’ve explored the potential of AI in creating innovative and sustainable brand experiences. From whimsical illustrations of nature elements to drink serving trucks, this journey showcases how technology can enhance creative processes and bring new ideas to life. As always, your feedback and thoughts are crucial to this creative exploration. This instalment is far longer than I intended, and I will make the next shorter. If you have ideas or want to collaborate on similar projects, please reach out or comment below. i'm currently available for anyone that wants to work together! #AI #ArtificialIntelligence #BrandStrategy #FMCG #PackagingDesign #CreativeTechnology #DesignThinking #Bottlegreen #aiworkshop #drinks #drinkdesign #Innovation #Branding #KidsProducts #CreativeThinking #ProductDevelopment #MarketingStrategy

EVELIO MATTOS includes Sarah Williams in this 2025 round-up of trends — check it out and also Sarah's top tips on: 1) Honing your Active Listening Skills to support and strengthen your client relationship skills 2) How we'll be continuing to leverage #GenAI in our creative process Beardwood&Co. #2025 #newyear #trends #insights #design #packaging #inspiration Packaging Unboxd Podcast EVELIO MATTOS Beardwood&Co. https://lnkd.in/eZvWAfZM

Another brand, another minimal design... Chobani have recently launched a redesign of their "Oat" range. I have a feeling they have seen the success with Oatly and very much tried to jump on the minimal bandwagon. Not sure how to feel about this as the before, had character and a feeling of nostalgia. Whereas the after, they could blend in with any brand on the shelves in-store. Saying that, I ran the products through our platform and the scores were very similar, but with the branding on the new design, receiving nearly double the attention - so who am I to tell them what will work! 🤷🏼♂️ Although, I do prefer the before ✅ What do you think? #predictiveai #branding #brandawareness #ai #packagedesign

🆕The packaging industry is entering a new era! We are sharing what you can expect to see more of in 2025: 🎍 Material Innovation: The packaging industry will increasingly continue to adopt eco-friendly alternatives, with a focus on improving both durability and performance. Expect to see more sustainable materials that not only reduce environmental impact but also meet the practical needs of consumers and brands alike. 📝 Consumer Education: As the demand for sustainable packaging grows, brands must prioritise clear and transparent communication about recyclability, reusability, and product ingredients. By educating consumers, brands can foster trust, expand their customer base, and encourage responsible consumption habits. 🎨 Embracing Minimalism: The "minimalism" design trend, which has gained popularity in recent years, embraces simple, clean, and uncluttered aesthetics. Consumers often associate minimalist packaging with premium, high-quality products that contain fewer ingredients or are perceived as "cleaner." 🧑💻 Tech-Driven Solutions: The future of packaging lies in integrating technology with functionality. Smart features embedded in containers or labels such as tracking capabilities or interactive elements will enhance consumer engagement and provide valuable insights for both brands and consumers, creating a more connected and informed experience. 🎉 Sensory Engagements: GlobalData reports that younger, experience-driven consumers are willing to pay more for enhanced brand interactions. Multi-sensory packaging features such as tactile textures, innovative shapes, color-changing technology, and integrated sound create memorable, engaging experiences that resonate deeply with consumers. #PackagingInnovation #UKPackExpo #Sustainability #UKPackaging #Packagingtrends

🌏The world of packaging is constantly evolving. What was innovative yesterday may be obsolete today. To stand out in an increasingly competitive market, it is crucial to keep up with the latest trends.   What are the key packaging trends that are shaping 2024?   1. Sustainability at its best: Consumers demand responsible products and brands. Eco-friendly, biodegradable and recyclable packaging is a must. 2. Unforgettable unboxing experience: Packaging has become an integral part of the customer experience. Creative and personalized designs create a lasting impact. 3. Minimalism and functionality: Simple designs, with a focus on functionality and reduction of materials, are gaining ground. 4. Mass customization: Thanks to technology, it is possible to create personalized packaging on a large scale, strengthening the connection with each customer. 5. Augmented reality: AR offers new possibilities to interact with consumers and provide additional information about the product.   How can you take advantage of these trends in your business?   • Evaluate your current portfolio: Is your packaging aligned with new trends? • Invest in design: Good design can make the difference between a product that stands out and one that goes unnoticed. • Explore new materials: Look for sustainable and functional alternatives to traditional materials. • Use technology to your advantage: Augmented reality and customization can be your allies. • Measure the impact: Use metrics to evaluate the performance of your packaging and make adjustments. • Packaging is more than just a container; it is a powerful marketing tool. By staying on top of the latest trends, you can create a memorable brand experience and differentiate yourself from the competition.   #packaging #sustainability #customerexperience #design #innovation #trends2024

#Exploring the Latest Packaging As we navigate through an ever-evolving market landscape, the role of packaging continues to be crucial in shaping consumer perceptions, enhancing brand experience, and driving sustainability efforts. Let's delve into some of the current packaging trends that are reshaping the industry: 1. Sustainable Packaging Solutions: Consumers are increasingly demanding eco-friendly packaging options, leading to a surge in sustainable materials such as biodegradable plastics, compostable packaging, and recyclable materials. Brands that prioritize sustainability not only contribute to environmental conservation but also resonate better with environmentally conscious consumers. 2. Minimalist Design and Personalization: In a cluttered marketplace, minimalist packaging design is gaining traction for its simplicity and elegance. Brands are also leveraging personalization techniques to create unique and memorable experiences for consumers, fostering brand loyalty and engagement. 3. Smart Packaging Technology: The integration of smart packaging technology, such as QR codes, NFC tags, and augmented reality, is revolutionizing the way brands interact with consumers. These technologies enable brands to provide real-time information, track products, and engage customers in innovative ways. 4. E-commerce Packaging Solutions: With the rise of e-commerce, brands are rethinking their packaging strategies to ensure product safety during transit, optimize shipping costs, and enhance unboxing experiences. Innovative designs that prioritize both aesthetics and functionality are key to stand out in the digital marketplace. 5. Interactive Packaging: Brands are increasingly incorporating interactive elements into their packaging, such as gamified experiences, scannable codes for exclusive content, and interactive features that engage consumers beyond the point of purchase. This trend not only enhances brand storytelling but also creates memorable experiences for consumers. In this dynamic landscape, staying ahead of the curve is essential for brands looking to drive engagement, loyalty, and sustainability in their packaging strategies. By embracing these emerging trends and leveraging innovative solutions, brands can differentiate themselves, resonate with consumers, and contribute to a more sustainable future. What other packaging trends have caught your eye recently? Share your thoughts in the comments below! #PackagingTrends #Sustainability #Innovation #BrandExperience #Ecommerce #SmartPackaging #Ai

Unlocking Nature’s Blueprint: Biomimicry for Next-Gen Product Design During my research into biomimicry and biotech, I came across an interesting fact about bird hatchlings. Many species have intricate, colourful mouth markings that serve as unique identifiers for their parents, guiding feeding and ensuring each chick’s survival. These markings fade as the birds mature, showing a dynamic use of design that adapts over time. This natural innovation offers more than just aesthetic value—it presents a framework for human applications. Imagine if (we can) we could translate these principles into practical use: • Smart Packaging: Think of product packaging that changes colour based on environmental factors or shelf life, just like a bird’s markings change as they age. This would allow consumers to instantly know if a product is fresh, expired, or requires special storage conditions. 💡 • Security and Anti-Counterfeiting Solutions: Inspired by the unique patterns of each chick, we could develop packaging that features dynamic QR codes or changing visual markers that alter based on handling, light exposure, or tampering—creating a new layer of security for high-value products. ⚔️ • Personalised Experiences: Similar to how each bird’s pattern is unique, we could incorporate adaptive design elements in packaging or product surfaces that change based on user interaction. Imagine custom cosmetics or skincare packaging that reveals personalised messages or instructions based on your specific skin type or environmental exposure. 🧪 Nature’s designs are purposeful and adaptable, offering powerful insights into creating better, smarter products. It’s all about seeing what’s already perfected in nature and figuring out how to bring it into our own innovations. I’m looking forward to exploring more of these natural solutions and integrating them into my current and future ventures. More to come… #Biomimicry #ProductDesign #Innovation #Biotech #PackagingDesign #Sustainability #NextGenInnovation

This might surprise you but a beauty brand, KIKI World, are setting the standard for what a modern brand can look like. Here's what they're doing... 🚀 Innovative Product Design: Kiki World take an innovation led approach to product development. This leads to interesting creations. Take their "Pretty Nail Graffiti" nail polish pens. Designed like a marker with a click-out brush, they make application effortless and can be used with one hand. The NFC chips in the caps pair with a smartphone app, giving users loyalty points for every use, which is a step away from traditional beauty products that reward only purchases. 🗳️ Community-Driven Choices: Kiki World focus massively on co-creation with their community. For their nail polish, they have consistently had users vote on potential new colours for all upcoming releases, engaging the community and reflecting the preferences of their users. And a nice kicker - those participating in the voting process also earn loyalty points, which can be redeemed for discounts on the winning colours. 🤖 Cutting-Edge Manufacturing: Kiki World utilises advanced robotics and AI to translate the digital signature of a colour into a physical product quickly. E.g. once a colour like "Mint Green" receives enough votes, these technologies can formulate and produce the shade in just one month, significantly speeding up the time from concept to market. 🌐 Web3 Integration: The introduction of the Kiki World Pass, a blockchain-based token, represents a major innovation in customer loyalty programs. This pass not only facilitates the accumulation and redemption of points but also ensures that as Kiki World grows its Web3 infrastructure, customers will enjoy more benefits like exclusive access to special editions and direct participation in revenue sharing. Redefining how beauty products are created, marketed, and interacted with. Kiki are one to watch.

BioArt: Where Nature Meets Innovation🎨 At PurpleBlue House, we believe in pushing boundaries and embracing the future of creativity. BioArt is not just a trend—it's a movement. By blending art with biotechnology, BioArt explores new dimensions of life, beauty, and innovation. It's an invitation to rethink the world around us and spark conversations about the intersection of science and creativity. As a branding studio, we see endless possibilities in how design and communication can elevate bold, thought-provoking concepts like BioArt. Just like BioArt challenges the traditional canvas, we challenge the status quo to create brands that are alive, dynamic, and ever-evolving. Ready to explore the future of design and storytelling? Let’s bring your ideas to life in ways that push the limits of imagination.🚀 #PBH #PurpleBlueHouse #BioArt #Innovation #Design #Branding #CreativeStudio