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A new karting league promising to revolutionise motorsport has launched in the UK, with a striking 90s inspired brand by Amsterdam Berlin. The F.A.T. Karting League is the brainchild of Formula One engineer Rob Smedley and Ferdi Porsche, a creative director and scion of the famous car family. By levelling the playing field, and encouraging far more people to try their hand at competitive racing, F.A.T wants to create a more diverse and inclusive competition that ultimately changes the sport itself, by bringing in participants from a much wider talent pool. Amsterdam Berlin’s Moritz Grub said the challenge was to create a brand that “stands for the values” of the diverse community the new league wants to engage. Read more: https://lnkd.in/epV5dk6e

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