Milton Glaser first sketched his famous I ♥ NY logo on a torn envelope in the back of a taxi. That sketch has just gone on show at The Museum of Modern Art, as part of an exhibition that shows how design can be "an agent of change." It's striking that while some of the pieces are very conceptual, many others – Post-it notes, M&Ms, Spanx – are everyday items, where design's biggest impact is felt. “Every object has a story,” curator Paola Antonelli says. “Some objects, moreover, make history – or change it. Design can help us steer the course in positive directions by making us aware of, and helping us correct, negative behaviours. "It can also invent novel behaviours that embody new goals, sustainability and justice among them.” Read more: https://lnkd.in/en5Shf3V Captions: Milton Glaser. I ♥ NY concept sketch. 1976. The Museum of Modern Art, New York. © 2024 NYS Dept. of Economic Development Apple, Inc., Steve Jobs, Jerry Manock. Macintosh 128K Home Computer. 1983. The Museum of Modern Art, New York. © Apple, Inc. Tim Ferguson Sauder, Brian Glenney, Sara Hendren. Accessible Icon. 2009-2011. The Museum of Modern Art, New York. Ed Hawkins. Warming Stripes 1850-2023. 2018-ongoing. © Ed Hawkins Christien Meindertsma. Flax Chair. 2015. Photo: Mathijs Labadie
At the time New York had been struggling economically, and Milton Glaser felt people really needed something that expressed their love for the city. He expected his logo to be popular for perhaps a few months 😂
Moral: don't throw away your sketches and napkins.
Insightful ❤️
PROFESSIONAL GRAPHIC DESIGNER🙂Need graphic designs?i'm here to help you graphic profession.give you the best service☺
1moLove this