Wieden+Kennedy London has a new logo which is actually nine new logos and one of them is a cake. (What a sentence to be able to write). Working with NOT Wieden + Kennedy, the agency commissioned nine eclectic creatives to re-imagine the W+K London logo, and contributors ranged from design legend Alan Kitching to a barber, a tattoo artist and a jeweller. “Often logos are led by aesthetic preferences or trends, but I love how not all of these logos will be to everyone’s tastes. That variety and visual conflict intentionally reflect the beautiful, amorphous mess that is London’s aesthetic," says design director Alex Thursby-Pelham. Find out more: https://lnkd.in/giR9W-q8
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Wow, what a creative and unique approach to re-imagining a logo! love how the variety of logos intentionally reflects the diverse and ever-changing aesthetic of London. It's a bold move, but one that we believe will resonate with audiences and set W+K London apart from its competitors. Well done!
A “smorgasbord “of tastes?
Keep growing ❤️
Funder & CEO at Cut Out Center | Specialized in Graphic Design & Photo Editing
2moCongrats!