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🏈 Super Bowl v ⚽ World Cup - The Value of Advertising 📣... The World Cup has 13x more viewers (1.5bn v 115m) than the Super Bowl... and generates 15x more in revenue than the Super Bowl ($7.5bn v $500m) BUT… The cost of a 30 second Ad is 6x more in the Super Bowl ($7m v $1.1m) Doesn't make sense? The argument for Super Bowl ad price rests on the idea that the game's large audience is UNIQUE. It's not just the most-watched thing on the annual US TV calendar; it's the most-watched thing by a very large margin. Nine of the top 10 most-watched American TV broadcasts ever are Super Bowls... Other Insights: 1. AVG Game Time: 3.5 hours 2. AVG Ball In Play: 11 minutes 3. AVG 'Play' time: 4 seconds Go 49ers... #superbowl #football #insights #nfl #soccer #whyiwillnotbewatching

Saturday NFL plays, thoughts and previews are out and we went through a stacked Sunday slate of marquee games as well on "Back Your Play". Follow, like, and sub to my channel, lots more content being created as we speak. https://lnkd.in/ephzph3J #nfl #nflsunday #nflpicks #streaming #podcasting #broadcasting #sportstalk #sports

As per Netflix, Christmas Day National Football League (NFL) games will be played on the streamer. The major streamer’s aggressive move into LIVE sports, specifically the NFL, is incredibly encouraging. Despite the NFL's massive audience, which drew 97 out of the top 100 US broadcasts of 2023, the NFL audience is only monetized by its broadcasters five months out of the year. X League, positioned as America's No.1 sport's entry into Women's Sports and already drawing NFL audiences across its digital and social platforms, will become the perfect complimentary sports media IP leading into each NFL season to further monetize the built-in NFL audience that sits dormant for the remainder of the year. #football #linear #streaming #global #viewership #nfl #xleague #herturn

The future of TV might look a lot like the past. With the inclusion of live sports, ad supported tiers, and FAST (free ad supported TV options) "Streaming TV" will begin to look more and more like traditional Cable TV...it'll like a mostly on-demand-ish no cable box version of Cable TV, but served through internet. HBO (Max) has been airing live sports (boxing) for years, and now has an ad supported tier. Apple TV has dipped into an MLS partnership with the arrival of Messi to the league, and some below-average baseball match ups to test it out. Apple TV added an ad supported tier late last year. 'Hulu has live sports' -- most people know this line. They've had an ad supported tier for a while. Amazon owns Thursday Night Football, and just offered a non ad supported tier for $2.99 per month. Netflix added an ad supported tier and live WWE airings. Ads are a part of TV life, and time is a flat circle.

As Netflix and X look to 𝘨𝘦𝘵 𝘪𝘯𝘵𝘰 𝘴𝘱𝘰𝘳𝘵𝘴 via their WWE announcements... And ESPN, Fox, and Warner Bros launch a streaming site (take a look at this): 𝗣𝗲𝗿 𝗺𝗮𝘁𝗰𝗵 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝘃𝗮𝗹𝘂𝗲: 🏈 NFL: $17 million 🏏 IPL: $13.4 million ⚽ EPL: $11 million ⚾ MLB: $11 million 🏀 NBA: $9 million 𝗢𝘁𝗵𝗲𝗿 𝘀𝗽𝗼𝗿𝘁𝘀 𝗺𝗲𝗱𝗶𝗮 𝗱𝗮𝘁𝗮 𝗽𝗶𝗲𝗰𝗲𝘀 𝘄𝗼𝗿𝘁𝗵 𝗻𝗼𝘁𝗶𝗻𝗴: 1️⃣ Sports Media = $60B market in 2024 2️⃣ Sports Docuseries = $151B market by 2027 ──── 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Sports are one of the last places to consume live content (hence why all these platforms want to house their content to drive eyeballs/subscribers). And with media contracts spanning several years, sports have become a resilient asset class that typically outweighs downturns in the economy. Expect to see more big announcements across sports media.

LSU-Iowa rematch averaged 12.3M viewers and peaked at 16.1M viewers - becoming the most watched college basketball game EVER on ESPN. What a night for our partners! That’s more than: • Every women's college basketball game ever • Every ESPN college basketball game ever • Every MLB game last season • Every NHL game last season • Every MLS game last season • Every NBA game last season except one • Every CFB regular season game last season except one

Here we go!! Joe Pompliano bringing the news... We'll be getting a behind the scenes look at the NBA with some of the biggest names coming to Netflix. Deep story-telling, all-access, inside the game detail right in our living room in an amazingly produced package including wins, losses, and all the drama of a NBA season through the eyes of the top stars of the league. If this sounds familiar, well, it's not a new concept. Off the top of my head... Full Swing (PGA TOUR), Welcome to Wrexham (Wrexham AFC), Drive to Survive (F1), Quarterback and Hard Knocks (National Football League (NFL)), Break Point (ATP Tour), Messi Meets America (Inter Miami CF x Messi), Under Pressure (U.S. Soccer Federation x World Cup23), Coach Prime (Deion Sanders x University of Colorado Boulder), Captains of the World (Global Football), The Dynasty (Tom Brady x Bill Belichick x New England Patriots) and others are Taking this to a Sports Business class - - What makes these Sports Documentaries such a popular investments for production companies, streamers, and networks? What does success look like for these ventures? Why are they attractive to athletes, teams, and organizations to be a part of? What can be learned by the proliferation and success of this type of story being told even after the result is known? SPOILER ALERT - I know Wrexham AFC gets promoted at the end, but I am still watching Welcome to Wrexham. Thank you Ryan Reynolds & Rob McEllhenney. (& Ben Foster). What might the future of these stories look like? When might one more become too much? Who is an athlete, team, or organization that you would want to see in a docu-series next? What could they gain from it? #sportsbusiness #sportsbusinesseducation Temple University's School of Sport, Tourism and Hospitality Management University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District Front Office Sports Sports Business Ventures UCLA Anderson School of Management

With the increasing number of networks and streaming platforms scoring NFL rights, accessing particular games and inventory has never been more challenging for agencies and advertisers. Continuum Sports is your guide to navigating the 2024 NFL season. Request to download a digital copy of our 2024 NFL Playbook to determine the NFL programming you need. We can help fill in the gaps and provide pricing/plans for games you aren't able to secure! https://lnkd.in/g_i9B8pE

As the 2023-2024 National Football League (NFL) regular season ends, it's clear that America's passion for watching football is undeniable. NFL games made up 93 of the top 100 most-watched US TV broadcasts last year, a significant increase from the previous year. This marks the first year that a single sport dominated the top 100, with no basketball or baseball broadcasts listed. NFL's viewership hit 8-year highs, averaging 17.5 million viewers per game across TV and digital platforms, indicating its vital role in sustaining linear television's relevance despite declining cable subscriptions. Why do you think that that NFL is succeeding while other broadcasters are hemorrhaging viewers? #nfl #broadcast National Association of Broadcasters