Strategic Partnership Announced between Destination Goulburn Valley and Channel 7, Shepparton Victoria. It's been a 12 month journey but today DGV and Channel 7, Shepparton Victoria came together to announce a strategic partnership that will not only benefit DGV but more importantly, their partners. 'This is an important milestone for DGV and Channel 7. Our organisations have been working together for the last 12 months, to establish a mutually beneficial partnership that will have flow on effects for our own entities along with our partner base, which is growing daily', highlighted Vicki Scott. We take an integrated marketing approach at DGV, and this partnership adds another medium when advocating on behalf of the growing visitor economy of the Goulburn Valley, our partners and the work of DGV. It enables us to amplify our messaging across digital, print, radio and now television. Sales Manager of Digital and Broadcast TV, Sally Tremellen also highlighted that partnerships take time to develop and often evolve over time. 'The enthusiasm and passion of the DGV team is hard to ignore, so we really wanted to be part of their journey'. Whilst there has been numerous conversations about how the partnership would look, we knew it would come together because our values are strongly aligned and we could see the benefits for the GV. Thanks to Team Channel 7 for joining the DGV movement, becoming part of our family. May is 'Spotlight on a Sponsor and Partner' month at DGV, so the announcement was perfect timing. Contact Executive Officer, Vicki Scott, exo@destinationgoulburnvalley.com.au to arrange a conversation about how you can join the DGV movement, as they keep 'building momentum for our future'. https://lnkd.in/gbNT9pbg #collaboration #partnerships #mutualbenefit #channel7 #sponsorships #buildingmomentum #relationships #destinationgoulburnvalley #goulburnvalley #getinvolved #partnerspotlight #sponsorspotlight Eugenie Stragalinos Vicki Scott Jade Burley Hayley Collins Sally Tremellen https://lnkd.in/gJX8FPkU
Destination Goulburn Valley DGV’s Post
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