Deutsch LA’s Post

The WiPR team were on the ground at the Cannes Lions International Festival of Creativity last week, and the The Female Quotient Equality Lounge was top of our highlight list 😍 We managed to catch the “Cracking the Code, Not Just the Ceiling” panel on how we promote and retain women in leadership roles. The impressive panel included Caroline Dettman, Chief Creative and Marketing Officer, The Female Quotient, Julia Goldin, Global Chief Product & Marketing Officer, the LEGO Group, Derrick Johnson, President and CEO, NAACP (who has hired an all female leadership team), Kim Getty, CEO, Deutsch LA and Deborah Honig, Chief Customer Officer, Samsung Electronics UK. Our top takeaways were: 💡 The importance of giving future leaders the space and training to develop their own leadership identity, rather than mirroring the behaviours of those who came before them.  💡 How women often come into leadership with more insecurities than men due to societal pressures, how can women be supported rather than penalised for this?  💡 The need to rebrand ‘soft skills’ associated with women to essential skills.  💡 How bringing more diversity to the C-Suite means taking a chance on people - get comfortable with feeling uncomfortable! With women often experiencing shorter tenures in the C-Suite, we'd love to know your views on how can we create environments that retain women in leadership roles? #WIPR #Communications #PublicRelations #CannesLions #PR Image description: Panel of speakers, 4 women and 1 man, on a white bench with microphones having a discussion.