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Chief Strategy Officer

We often get the honor of rebranding other companies, but it's much more rare and special when we get to rebrand ourselves! We are now simply Deutsch (the LA is implicit!) Read all about it here: https://lnkd.in/gNBwvBqA And peep my very own AI-created yet intensely personal D!

13 Comments

Victoria Azarian

Chief Creative Officer, Fractional Creative Advisor

And what about the other/ lesser deutsch? Where did they go?

John Li

Discover What Your Target Audience Prefers via Instant Polling | Co-founder of PickFu

Emotional connection plays a key role in rebrands like this one. We see time and time again at PickFu that brands that align their messaging with consumer values are able to foster emotional bonds and hold onto enjoy long-lasting loyalty. Great job on your rebrand!

Cameron Day

Author of The Advertising Survival Guide trilogy. Lecturer. Creative Director. Copywriter. Brand architect. Mediocrity repellant. Wisdom whisperer.

How to get people to go back to the office, part one.

4 Reactions

Emily Hodkins

Executive Vice President / Head of Corporate Communications PR / Brand / Marketing / Social

ok i want that pad! didn't know real-estate 😋 was fair game ; )

1 Reaction

Tommy Micevski

"Founded Emagin: Marketing for sub-$500K businesses. i tailor strategies to help you amplify your brand voice. Let's grow together!"

wow thats is an amazing image

1 Reaction

Catherine Heath

Founder | Global Executive Director, Brand Strategy & Brand Management | Advisory Board Member

LOVE it.

1 Reaction

Martin Smith

Chief Strategy Officer

Nice. Agency brands matter 👊

1 Reaction

Alexis Reiner

Creative & Client Services | Creative Producer | Production Management | Brand Partnerships 🚀

Beautiful AI design and all the success in Deutsch's new chapter with you at the helm!

1 Reaction

Jalen Jackson

Assistant Media Planner at Deutsch | 4A’s MAIP 2023 Alumni

Wow. This one turned out great.

1 Reaction

Barbara Alpert

Oh the places you'll go!

1 Reaction

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Deutsch

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This isn’t just a name change—it's the pendulum swinging, signaling change on the horizon. Our new vibrant expression reminds us to stay flexible, optimistic, and to champion our indie spirit. #WeAreDeutsch Read more about our rebrand on Ad Age https://bit.ly/3zwa6DI Tim Nudd

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Double trouble! 🎉 We’re celebrating not one, but TWO Jay Chiat Awards—showing that when strategy meets AI, you can discover new facts and help shelter pets. 4A's #WeAreDeutsch Client partners PetSmart PetSmart Charities + Keurig Dr Pepper Inc.
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📢 Internet Ghosts 9/27: AI bedroom predictions, 120fps, a daily bang reveal, what's making people sing "just eat", the father of the new mini-moon revealed, platform updates and more! #newsletter

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Cheers to our amazing partner Andrew Springate for landing a spot on Campaign’s CMO 50! Just like Dr Pepper, you’ve crafted the perfect recipe for success—and we’re all about it. Here’s to continuing to crush it!
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Congratulations Andrew Springate for his inclusion on Campaign US’ CMO 50 list. This year's list explores the evolving role of CMOs amid fast-changing consumer trends and praised the honorees for navigating these complexities and setting industry standards in 2024. Andrew is applauded in part for successfully leading Dr Pepper in its quest to attract younger consumers with out-of-the-box flavors like strawberries and cream and interesting partnerships with brands Blue Bell and Krispy Kreme. With the launch of Dr Pepper’s new platform, “It’s a Pepper Thing,” Andrew and team continue to celebrate the diverse fanbase and their common bond— their love for Dr Pepper. To learn more about this award, please visit: https://lnkd.in/gwKuHSj7
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