DEUX’s Post

Price now dominates the confectionery purchase decision across all generations, here are the purchase drivers: No. 1 - Price No. 2 - Brand No. 3 - Mood ----------------------------- Inflation severely impacted The Hershey Company Q2 2024 financial results by creating the following behavioral changes in consumers: 44% buy chocolate or candy less often. 30% buy what’s on sale. 26% buy smaller pack sizes. 26% buy larger pack sizes. 25% buy only favorites, no trying new items. ----------------------------- Consumers typically buy confectionery in three to four different channels, led by supercenters and supermarkets: 74% purchase from supercenters. 68% purchase from supermarkets. 33% purchase from drug stores. 28% purchase from value stores. 28% purchase from club stores. 27% purchase from convenience stores. 58% of shoppers purchase confectionery in-store only. 36% shop both online and in-store. 5% shop online only. ----------------------------- Thank you to Blommer Chocolate Company, Circana and the National Confectioners Association, you're welcome to view their report: https://lnkd.in/ePA3gfJq #HersheyCompany #Blommer #BlommerChocolate #BlommerChocolateCompany #Circana #NCA #NationalConfectionersAssociation #BlommerCompany

**Definition:** "Weekly Specials" are promotional offers or discounts on certain items that a supermarket provides for a specific week. These items are priced lower than usual to attract customers and boost sales. **Example Sentences:** 1. I checked out the weekly specials at the supermarket to find out which products were discounted this week. 2. The flyer advertised the weekly specials, so I planned my shopping trip around the deals. 3. As I walked through the store, I noticed that the weekly specials were prominently displayed in the front aisle. 4. The cashier reminded me to look at the weekly specials before checking out for additional savings. 5. I always make sure to check the weekly specials before shopping to take advantage of the best deals. 6. The supermarket’s website listed all the weekly specials, helping me create a budget-friendly shopping list. 7. During my visit, I picked up several items from the weekly specials to stock up on essentials. 8. I found some great bargains on the weekly specials section, including discounts on fresh produce and dairy. 9. The weekly specials included a variety of items, so I was able to save on both groceries and household supplies. 10. My favorite part of shopping is discovering what the weekly specials are and seeing how much I can save. **Hashtags:** #WeeklySpecials #GroceryDeals #SupermarketSavings #WeeklyOffers #DiscountShopping #StorePromotions #PriceCuts #ShoppingBargains #RetailSpecials #SmartShopping

The festive season is just around the corner. With stores prepping themselves and ramping up every nook and cranny of the store with different elements, there is so much more that can be done to achieve the highest sales and increase footfall. Become Wooqer-friendly and increase your average bill value by looking into the minute details of the store. If you wish to learn more about this, comment below and we will get back to you right away. 🚀

People are waking up 😁 Last week was pants 👖 I know we should start the new year full of vim and verve, but I was just full of cheese 🤰 I did adminny stuff and bobbled about the place and it was a long week. Now we're getting quote requests for event goody bags, POS distribution, merch sourcing and promotional campaigns. 💥 The promotional handling world can be one of feast or famine and after 34 years we're well accustomed to it, but those slow weeks are a grueller. If you have a campaign in the pipeline, an event that needs fabulous giveaways or posters, FSDUs and POS that need storing, packing and delivering to your sales teams then just give me a shout. Julie ain't no slouch! (well, not all the time) 😀 #promotionalfulfilment #ecommercesolutions #pos #handling

𝐓𝐡𝐞 𝐬𝐞𝐥𝐥 𝐩𝐫𝐢𝐜𝐞 𝐛𝐞𝐥𝐨𝐰 𝐭𝐡𝐞 𝐜𝐨𝐬𝐭𝐬 The common practice in retail is to sell goods below cost to attract customers. Typically, these are items in the Fresh or Ultra Fresh categories, which cannot be purchased in large quantities and which guarantee that the customers will come back within a few days. For example, at Costco, the cost of a hot dog has remained unchanged for 38 consecutive years - $1.50, whether in 1985 or in 2023. However, considering inflation, the cost of a hot dog now should be $4.08. However, the retail chain offsets such costs by increasing the prices of other items. For instance, the annual membership fee for a Costco card during the same period has increased from $25 to $60 (and for a cashback card - up to $120). #marketing #promo #categorymanagement #groceryretail #pricing

The Fourth of July is right around the corner! 🇺🇸 🍔 Path to Purchase Institute recently highlighted our infographic that surveyed shoppers on how they're celebrating the holiday – from where they're shopping to what they're grilling up. Did you know that 41% of shoppers start shopping for their Fourth of July supplies a week in advance? For the full insights, check out the article! #fourthofjuly #shopperinsights #shoppermarketing #cpgmarketing #cpgs #retailmarketing #retail #shoppers #shoppingtrends #infographic #shoppingdata #shoppinghabits #adtech

July 4 Shopping Trends – Grocery stores are the retailer of choice for those purchasing items for the holiday. Coming in 2nd place was #Walmart while club & dollar stores tied for 3rd, according to Breaktime Media. See below for more insights! #4thofjuly #retail #cpg

An early Easter could ‘cost’ retailers $1.6 billion in ‘lost’ sales. Why? Well, it’s partly because Easter candy is an elastic category. The later Easter falls, the more people tend to buy – because many purchase treats early, consume them, and then buy some more. When Easter falls earlier, that selling window is shorter and consumption falls. This year, consumer finances are also under more pressure which means a slight trimming at the margins of spending. Both things will weigh down on spending this year. Still, Easter sales will top $22 billion this year, so it remains a significant opportunity for retailers. Link to article by Charles Passy in the comments - grateful to have my comments included... #retail #retailnews #Easter #spending

❓Did you know that despite the current cost-of-living crisis, convenience store shoppers are still buying cards, gifts, and treats for special occasions? Our recent research shows that with #MothersDay and #Easter just around the corner, independent convenience stores have a golden opportunity to capitalise on these events. 🌷🐰 Store owners, are you making the most of front-of-store displays, product promotions, and external adverts to attract shoppers during these special occasions? 👉 For more insights on the independent convenience market, contact us today or visit: https://lnkd.in/eR9uqRHs #IndieStores #ConvenienceStore #MothersDay #Easter #RetailInsights

A recent article from CNN about Aldi and how this center of store bargain aisle is drawing customers was quite interesting. I admit that I don't shop there (too far from me) so I quickly jumped into the Catalytics ad tracking database and saw some amazing deals. As you can see these advertised deals really draw traffic! #cpg #categorymanagement #cpgsales #shopperinsights https://lnkd.in/e_vprBCG