DFS Group Limited’s Post

from personal experience I can 💯 recommend Monat, their products, their business, their care for their Market Partners! DM katemartin81@mymonat.com for information on offers, ordering and joining as a Market Partner #entrepreneurship #MONAT #personaldevelopment

Unveiling the Mystery of Sephora: A $37 Billion Beauty Behemoth 🌟 Did you know that the beauty powerhouse SEPHORA valued at $37 billion (Statista has a history shrouded in enigma? With 2,500+ stores in 32 countries, it's a global beauty haven, and now, it's making waves in #India. The name "Sephora" itself, derived from Greek meaning "beautiful," reflects its evolution from perfumes to a holistic beauty haven. But when did Sephora first emerge? Whispers trace back to 1969 and 1970, sparking debates among historians. In 1970, Dominique Mandonnaud transformed fragrance shopping with a revolutionary self-service approach—testing before buying, a game-changer at the time! Unraveling Sephora's past reveals intriguing details: → It didn't start with the iconic "S." Different names adorned it until Boots acquired it in 1970 → 1979 brought a revelation from a dusty list, connecting "Es Sua," a Boots-owned store, to Sephora's family tree. → Beauty Genesis SA, the "unofficial" parent, added complexity, tracing back to 1897 with Nouvelle Gallery, a Parisian chain turned fragrance brand. → Despite financial struggles in 1972, Sephora emerged in 1973. Yet, Nouvelle Gallery's ghost lingered until its final curtain in 1978. The result? A beauty giant with a backstory as captivating as its future. Can you crack the code of Sephora's origins? Share your best guesses in the comments! 🧐💄 #SephoraMystery #BeautyEvolution #UnravelThePast

In 2017, Rihanna's Fenty Beauty transformed the beauty industry, setting new standards for inclusivity and diversity. Let's take a quick look at some of their success stories: 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗮𝘀 𝗮 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲: Fenty Beauty revolutionized the beauty industry by offering 40 foundation shades from the start, proving that diversity sells. They addressed a critical market gap, showing the power of inclusivity. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Fenty leveraged Rihanna's global influence and authenticity. The brand's marketing resonated because it felt genuine and aligned with Rihanna's personal values, fostering deep customer loyalty. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: By focusing on high-quality products that cater to a wide range of skin tones, Fenty set a new industry standard. This innovation wasn't just about shades; it was about texture, finish, and performance. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆:  Fenty Beauty's impact was immediate and profound. Within its first month, the brand reportedly earned $72 million in media value, and its foundation shades became an instant best-seller. It wasn't just a product launch; it was a cultural moment that reshaped beauty norms and expectations. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗙𝗲𝗻𝘁𝘆'𝘀 𝘀𝘁𝗼𝗿𝘆 𝗺𝗮𝘁𝘁𝗲𝗿? It teaches us that true innovation comes from understanding and embracing diversity. It's not just about filling a market gap; it's about championing inclusivity and making everyone feel seen and valued. #FentyBeauty #CaseStudy #Inclusivity #Innovation #BeautyIndustry #MarketingSuccess

The countdown is on....! Our Chief Innovation Officer Leïla Rochet has landed in LA and is busy doing the final checks for MakeUp in Los Angeles this week (Feb 14-15). And with just a couple of days to go, we've got some BIG announcements to make.... The agency is thrilled to confirm that Leila will be joined by Eileen Kim Head of US Research and Innovation at CHANEL on February 15th for our Beauty Talk, Extra-Vagance – Bringing the extra-ordinary into the everyday (11.30am to 12.15pm at The Beauty Agora). Also joining the panel to discuss the relationship between social media and luxury innovation, will be Alex Rawitz, Director of Research & Insights at CreatorIQ, and Chelsie Hall, CEO and Co-founder of ViralMoment. We're thrilled that Eileen, Alex, and Chelsie can join us, and share their unique insights with the industry! Be sure to check out the full agenda for our Beauty Talks and remember to book yourself a place at our Inspiration Bar, which will be stocked with the latest products from all over the globe. The team will be at Booth L36, ready to talk you through the most exciting new products, curated in line with our key trends for 2024, and show you our latest Inspiration Books, which are packed with insights and analysis to support your future innovations. Click the link to reserve a time slot for the Inspiration Bar: https://lnkd.in/eSPDHjMx And register for your MakeUp In badge here: https://lnkd.in/eKVZdHeS See you on Wednesday! ❤️ 💄 🚀 #beauty #cosmetics #skincare #makeup #wellness #beautybrands #beautytrends #beautybusiness #beautyindustry #beautyinnovation #tradeshow #trends #trends2024 #trendforecasting #trendconsultancy #innovation

In today’s world, consumers seek more than just products—they’re looking for inspiration, meaningful connections, and experiences that resonate with their personal values. That’s why our first advocacy trip with Kérastase in CERAN was all about blending beauty, self-care, and unforgettable experiences. We created moments that empowered and inspired, showcasing Kérastase not just as a luxury hair care brand, but as a complete experience in self-care and beauty. It was an honor to bring together 10 influential voices from Perú & Colombia, who share our vision of beauty that goes beyond the surface. Their stories, rooted in personal experiences and creativity, are what make Kérastase an inspirational brand for today’s discerning consumers. The results speak for themselves: 75 million views, 655K interactions, and an impressive 3% engagement rate. A true testament to the power of authentic storytelling and meaningful connections. Bruna Idiaquez Silvana Faccini #Kérastase #BrandExperience #LuxuryBeauty

💄 Kyra’s GEN Z STATE OF BEAUTY REPORT 💄 Part 2: Makeups & Breakups A healthy cross section of; luxury, masstige, drugstore & value, as well as licensee, global and indie brands... This year's Top 10 #Makeup brands for Gen Z are: 1. E.L.F. BEAUTY  2. #Dior 3. Glossier, Inc. 4. Maybelline New York 5. Fenty Beauty 6. #NYXCosmetics L'Oréal 7. Rare Beauty 8. Charlotte Tilbury Beauty  9. #ColourPop Seed Beauty 10. #TooFaced The Estée Lauder Companies Inc. What is this telling us? #GenZ are scrutinising product performance and their loyalty is to themselves NOT their favourite brands. This is supported by the millions of friends they have online that will encourage them to invest in your brand (or not). And we can see, as we did with last year's report, that the top brands have had viral success or have been heavily present on the key platforms for Gen Z. (Sidenote: I’m personally thrilled to see 3x female founded brands in here.) Download the full report here: https://lnkd.in/eYGp9Z7N #GenZ #Beauty #influencermarketing #KyraGZSoB

This is the name Tiffany Masterson gave to her skincare brand in 2012. She designed the logo herself with a Sharpie at her kitchen table. This was literally her first drawing. Every marketing consultant she met, and virtually every friend she had, failed to convince her not to use the name.   One publicist, who’d agreed to work with her — based on the strength of her product-line concept — resigned the account when Tiffany refused to change the name. I wouldn’t have resigned the account, but I might have secured her agreement, in writing, that I’d advised her that the name was catastrophically off-target for the brand she wanted to build.   Tiffany launched DRUNK ELEPHANT in 2013. Within three years, it was the fastest-growing skin care brand in Sephora history. Within three years of that, she sold the company for $845 million.   All of which goes to show how little seasoned brand-building experts (like me) ultimately “know” about what we do — and how important it can be sometimes to listen to your gut, instead of all the facts and research.   #Branding  #BestAdvice  #Marketing

R Alexandra Keith on Balancing Tradition with Transformation in the Global Beauty Market P&G Beauty’s Chief Executive Officer Alex Keith sat down with Shop Talk Europe’s Content Vice President Rebecca Bemhena, to discuss how brands like Old Spice and Head & Shoulders deliver growth over time for all stakeholders. Constantly and deeply understanding consumer needs is crucial to how legacy beauty brands like Head & Shoulders, Pantene and Old Spice balance tradition with innovation to lead market growth over time. P&G Beauty’s Chief Executive Officer Alex Keith discussed this approach at #ShoptalkEurope, an annual event uniting Europe’s most senior retail and brand decision-makers for forward-thinking discussions on the technologies, trends and transformations impacting what consumers discover, shop for and buy. Read more here 👇 https://lnkd.in/eQtVFwH4

🔺 #BrickAndMortarFails 🔺 This week, I experienced firsthand the struggle of brick-and-mortar stores in today's market. With news of yet another huge brand filing for bankruptcy, it's no longer surprising 🚨 📍My friend and I entered the renowned makeup store Douglas, hoping to enhance our beauty with high-end products. Our experience, however, was far from satisfactory🚫 We waited for assistance for 20 long minutes, as almost no one was on the floor. When help finally arrived, my experience was smooth due to my fair and easy skin. But my friend? Not so much. She had to try multiple brands, remove and apply makeup by herself, and deal with assistants who didn't quite understand her needs 🚩 It was shocking to see the assistant pushing shades that were clearly not suitable for her complexion and skin type🚩 It wasn't until we returned to the first assistant, who had helped me, that we found success. 🔺She patiently tried 6 different shades on my friend, offered a great consultation, and finally, we found the perfect makeup. 🔺This experience only reinforced my belief: if brick-and-mortar stores want to survive, they must prioritize excellent customer service and understand the diversity among consumers‼️ 🔺It's not just about selling products, it's about understanding individual needs and providing a tailored service. If you're ready to enhance your consumer experience and lead your brand into genuine inclusivity, let's talk 📮 Book a quick and free consultation with me and let's reshape the consumer experiences together.  https://lnkd.in/d-r-Hxn8 #InclusiveBeauty #CustomerExperience #DiversityMatters #cx #consumerexperience #brickandmortar #beautyindustry #diversity #DEI #consumercentric #Retailtainment 

The Realities for Black-Owned Beauty Businesses in 2024 Operating a Black-owned beauty brand in 2024 has become increasingly difficult. The industry has been hit hard this year, with numerous beauty brands shutting down, filing for bankruptcy, o... #buyblack,#blackownedbusiness,#blackexcellence,#blackownedbrand