DG-PR’s Post

The tech sector is full of entrepreneurs that follow the tenet “Move fast and break things.” The issue here is that this puts a lot of pressure on the teams executing the work. DG-PR has a different approach. There’s no denying that our team is ambitious. In the last fiscal year alone, we doubled our revenue and headcount. However, that notable growth did not come at the expense of the health of our team, and it didn’t negatively impact the relationships with our existing clients and partners. Head over to Forbes Business Council where I share my thoughts for moving fast without breaking things! #TechPR #Communications #BusinessGrowth #ForbesBusinessCouncil https://lnkd.in/ddAw_R5v

When you're scaling your agency to $1m, specificity is key. You might know who your ideal client is...but you're still casting a wide net.  Let me explain👇  My client runs a consultancy, and has successfully grown her business working with both high-growth tech startups and established tech corporations. She knew exactly who her ideal client was...but was casting a wide net. Why was this an issue? These two audiences have different: 1.  Problems to solve (which require different solutions) 2. Ways of working (which require different processes) 3. Budgets (which require different ways of scoping) And it's hard to scale when she's constantly changing all of these things to each new client.  To scale effectively, you have to be specific: FOR a specific audience WITH a specific problem If you're... - NOT attracting leads TO YOU - Negotiating most of your proposals  - Customizing the process and deliverables for every project  - Writing content that isn't leading to new business - Constantly needing new and different resources to fulfill client projects  Then you have to get more specific. You have to simplify. Even though your business is doing well today, you're not going to breakthrough $1m this way (at least not without burning out). • • • • #AgencyLife #AgencyGrowth #Consulting  

I'm thrilled to continue being part of The Startup Marketer’s Book an Expert service alongside some incredible new faces! 🙌 Whether you're looking for fresh insights or need help tackling ongoing marketing challenges, we're here to support you.   🔗 Book a 1:1 session with me and let's tackle your marketing challenges together. https://lnkd.in/g7W8_CqX #MarketingCommunity #ExpertAdvice #GrowthStrategies #MarketingTips #BookAnExpert #StartupMarketing

Welcome new members to this amazing team of experts! Congratulations to Mack McKelvey and the entire The StartUp Marketer crew for continuing to attract top-tier talent and making it accessible to all the startup companies out there! #BookanExpert #Marketing #ExpertAdvice

Let’s face it. Marketing today can be daunting, with all the channels, technologies, regulations and compliance, and rising demands for connected individual identity and data empowerment, leaders need to be in a constant state of learning. As a leader, to be of service to the connected individual, to create the optimal omnichannel/omnipersonal experiences for those you serve—concepts originated by StJohn "Singe" Deakins in 2000 and 2023 (Deakins, 2012; 2013)—you don’t necessarily need to be capable of personally play every instrument in the marketing orchestra—at least not at a first seat grade—but you do need to understand the instruments at your disposal and what it takes to weave them into the music of your brand and product and service offerings. How do you do this? You should follow a wisdom-based learning approach (Lemasters & King, 2020); you should lean on people who have successfully been there and done that—i.e., the experts. The StartUp Marketer has curated a host of marketing experts for you to engage with and learn from. Book a call with them, with us. We are here to help. We are here to serve. Check out the The StartUp Marketer Book An Expert program today. #BookAnExpert #MarketingLeadership #MarketingasanOrchestra #WisdomBasedLearning The StartUp Marketer Craig Lemasters Mack McKelvey StJohn "Singe" Deakins References Deakins, S. (2023, November 21). Omni-Personal Marketing: Unleashing the Power of Zero-Party Data. DataSapien. https://lnkd.in/gtS3KqXK Deakins, S. "Singe". (2012, September 20). The Rise of Mobility: And The Disappearing Mobile Phone (Part 1). https://lnkd.in/gnKpY4u3 Lemasters, C., & King, R. J. (2020). Unstuck: How to Unlock and Activate the Wisdom of Others. GXG.

Such an impressive lineup of marketing experts! 👏 If you're an early-stage founder looking for strategic marketing advice, a solo startup marketer in need of specialized guidance, or a CMO interested in elevating your executive visibility, The StartUp Marketer has an expert to flexibly fill your gaps and serve up tailored solutions.

I'm thrilled to continue being part of The Startup Marketer’s Book an Expert, and this group just keeps getting bigger with these incredible new faces! Whether you're looking for fresh insights or need help tackling ongoing leadership, work, or marketing challenges, we're here to support you. Book a 1:1 session with me and let's tackle your challenges together. https://lnkd.in/eveqW2Fs #MarketingCommunity #ExpertAdvice #GrowthStrategies #MarketingTips #BookAnExpert #StartupMarketing

Happy to share that I've joined The StartUp Marketer’s Book an Expert service. Need a sounding board or advice on your startup, product go-to-market, or marketing strategy to scale your business? Book a 1:1 session with me and let's tackle your marketing challenges together. https://lnkd.in/geA4m6hy

🚀 Announcing: A New Approach to Consultancy 🚀 Well this is exciting! I’m thrilled to launch 🚀 A New Approach to Consultancy 🚀 - ideal for anyone wanting to improve how their business runs. Over the last 2 years, I've seen that many businesses would love a trusted adviser to identify areas for improvement, but are often unsure where to start and worry about the cost. How Does It Work? ------------------- 1. We identify current pain points. 2. I create tailored, deep-dive questions. 3. I analyse the responses and any documents / templates. 4. I provide a clear summary of my findings. 5. We workshop the findings together to prioritise and plan implementation. 6. You get a tailor-made plan for success. My New Approach ------------------ - Streamlines the process. - Reduces cost. - Gives you a tailor-made plan for improvements without any compromise to the quality of insights. Don’t Just Take My Word For It ------------------------------- I recently finished working with the amazing Founders Makers (part of the Founders Forum Group): “Absolutely loved working with Frances - she immediately understood what our ambitions were as an agency on a scaling journey, and using her years of experience and depth of knowledge, provided easy, actionable, insights and recommendations that we were able to put into practice straight away. We're already feeling the benefits as an agency - can't recommend her enough. Just wish we'd done it sooner on our journey!!” Faraz Aghaei, Co-Founder and Chief Creative Officer, Founders Makers Interested? ----------- Email me at frances@francesjenkinsltd.com or message me on LinkedIn. ♻️ Please share this with your network - someone else might benefit too! ♻️ #Consultancy #Agency #BusinessDevelopment #NewApproach #NewBusiness #Growth #Workshop #ChangeManagement #BusinessConsultant #BusinessConsultancy #BusinessTransformation

As an emerging brand, it can seem like bootstrapping your business operations is the best option, but is it always worth it? 👀 As a former franchisor himself, #SiteZeus Cofounder/CEO Hannibal Baldwin has faced this challenge first hand. Here's what he has to say👇 -Bootstrapping is good for some things, but not for everything -DIY solutions often struggle to scale (i.e. increasingly complex spreadsheet matrix) -The longer you wait to adopt an effective solution, the more inefficient and expensive the data-transferring process becomes With #SiteZeus, you can centralize your growth processes to kickstart an efficient expansion journey! Don't wait—Set up your brand for successful scaling before its too late:https://siteze.us/3AeucSP #businessgrowth